Its Joe Bruzek with pickup trucks dot com here with a high kindly designer
and CEO Jonathan board and were here with me
icon D 200 now you take a look at this it just looks like a cleanly restored
here 1965 teacher 100 but what's special about this
strike has a bunch tricks up its sleeve so basically what we did was just taking
original de 200 crew cab body
then engineer the placement have it up on a modern dodge Mega Cab 3500
then our good buddy Gale banks give it some love so it's a nine hundred and
seventy-five pounds of torque at the rear wheels
methanol injection and exhaust brake and six pack and
lot a little the details because what we're trying to do with the icon is it's
like
revisiting classics but in a modern context so
I most serve my clients are like me with no patience for drum brakes are three
speeds carburetors are any that and then we take advantage of a lotta design
details that add value self
things like the mir's in the badging in the instrument panel
and all the knobs and everything are all stainless C&C the redesigned
so once you take us through what change in the inter from
for big thing with the icon is that details taking advantage to really find
designs synergies so that
Armada real side on you may not even realize that the Modifieds
but they still have a vintage feel so for example
this section have dash is not original to the truck whatsoever
the instrument cluster is actually stock from the modern Dodge truck
but then we redesigned the fonts in the end aces in CNC the stainless play
I steering column is a modern till function column
but it's still managing to run the original we'll no notice this
the logo here which is also on the front grille that I notices on attack to all
my clients hand master about it and it's their family's ranch
brand so we can have added that into the design at the truck these seats are
actually the original seats
but they've actually been restored in a custom pattern
using american Indian reservations or spice and hides
and then if you look up you'll see this rectangular diamond pattern
is inspired by the original door designs
so we really try and sort is make it bespoke in modern but in a kinda retro
way
like you know the size is a pretty cool off these are stock on a lear jets
either just a really need product to resume in a lot of our were
then all diodes everything including the headlights and
the tail lights and everything are all one of hand built that LED's
there's a little buddy on the center out there what's at
there that's the icon lizard so this little guy is on every vehicle I build
my production vehicle is pretty obvious up on the nose
and on are one-offs he's always somewhere different sometimes he's under
hood sometimes is on the hood and in this case it seem like the place he was
comfortable
and then check this out this is the original ashtray which now
has linear actuators controlling it this is the bank's new IQ interface which
allows you
all your engine control and also allows us to control our
I find a pen and audio navigation and other functions
so what shape was the truck in originally wasn't too bad
many been in Southern California its whole life but that some cheesy paint
jobs in playing upon those cultures going on so
lotta time lot effort went into making iraq now
and our cost wise what did it take to get it where Ted now
six digit job it's over 200 ran to get where we want it
now the truck has a great stainless what suspension is it sending
running the core baja chase suspension system so
its roughly a5 inch lift in its running and nitrogen charge Fox shocks all the
way around that's great
and now you have other vehicles that are similar to this and our production
capacity
what are the chances are this being any kind of production well you
pretty slam so I you know I think most will do a half dozen have them for
clients in each one will be a bit different from the last
unless somebody dumber than me comes out it feels like blown five or six know
that all the bodies stampings
this from a be pretty pretty low following from to stabilise
I will thank you very much janet is fairness
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