Hello folks and welcome back to vidIQ and you know what, you ask some awesome questions
on our videos so it's about time we gave you some answers.
So, in what we hope will become a semi regular slot, we're going to scour the comments section
of our videos, pick out some of the best questions and answer them and the first one comes from
Tech Smart.
He asks: How to find ranked tags and high volume tags.
Well that's a fantastic question, vidIQ has lots of tools to answer that so let's take
a look.
First we must explain what these tags are and to do that we'll use our video score card.
On here there is a section that rates search engine optimisation or how easy the video
is to find on Youtube.
The two biggest contributors to this score are your ranked tags and high volume ranked
tags.
Ranked tags are how many tags in the video rank within the top 20 searches on Youtube.
That means it's on the first search page so it's prime real estate in terms of click through.
High volume ranked tags are even more valuable.
These are the tags that everyone is searching for.
You can use our keyword research tool to find out which tags have high volume.
For example Nintendo recently launched their new games console the Nintendo Switch so that
tag along with those associated with it are high volume tags.
If a video finds itself on the front page with that search term.... boom!
So when you combine ranked tags and high volume ranked tags together you're on to a sure fire
winner.
But of course, as we all know, getting those tags is the hardest part and this is where
you really need to think about not only your content but how to market it as well so let's
take a closer look at Tech Smart's channel and see what we can do.
First of all Tech Smart is a small channel with 49 subscribers so video visibility is
always going to be hard work, but remember this, everyone started with 0 views and 0
subs so anything is possible.
Now onto the good stuff.
This video about getting a channel intro is well optimised.
You can find out a lot more about how to optimise your videos through titles, tags and description
through our dedicated tutorial and Techsmart has clearly been watching because the actionable
score (in other words what you can do to improve you video's SEO) is near perfect.
We can see Tech Smart has used plenty of tags and two of them are even ranked tags which
is fantastic work.
Now obviously not that many people are going to be searching for Tech Smart intro and Tech
Smart intro free but sometimes the smartest approach is to target niche areas which you
can dominate, especially when you are a small channel.
The problem is channel intros are a fairly popular topic as we can see from the other
tags and their competition score and there's like to be plenty of videos already out on
the subject.
Now I know what you're next question is going to be.
How do I find a niche subject?
Well it just so happens I have the perfect answer and it comes from one of your guys!
Game Tech asked us virtually the same question about tags but what attracted me to this comment
was the fact he's verified by Youtube as indicated by this tick.
Long story short this verification status is highly prized and usually only given out
to large channels of say 50,000 subscribers or more.
But Game Tech has just 937 subscribers so how did he get that status?
Well this is where things get interesting.
Game Tech made a video on just this subject and to date it's got 45,000 views.
This is a brilliant idea for a video and I must admit I've wondered how to get this status
and the video creator has produced a very unique proposition of how to get this status
as a small channel.
If we look at the tags it's a perfect balance of high volume tags versus unique but highly
ranked tags.
And the SEO score reflects that.
A perfect 5 out of 5 for ranked tags but a small score for high volume ranked tags.
Because the truth is, not many people are searching for videos about this subject, but
there are hardly any videos on the subject at all.
So demand maybe small but supply is even smaller.
We're talked about this concept before in a case study on how a channel doubled in size
by analysing the vidIQ competition score tool so if you want to watch that, click on the
link on screen now.
So I hope, Tech Smart, that was the thorough and detailed answer you were looking for,
thank you very much for the question and I hope you all enjoyed what you might call this
pilot episode of ask us anything on the vidIQ channel.
As I say pop in those questions for future videos well take a look at them and try and
answer the best ones.
Thank you very much for watching, enjoy the rest of your day, bye for now.