Today we're talking everything you need to know in order to create a high ticket offer.
I believe that when it comes to offer creation it is both an art and a science.
We're gonna get into that today.
First, we'll gonna briefly define what a high ticket offer is and how is it the fastest
way to scale your business.
Next, we're gonna talk about the #1 way to find the gaps in your service offering,
so that you know what high ticket you can create. And then, we'll touch on the 3 key steps
to creating a high ticket offer that converts.
Your high ticket offer is basically your offer at the highest price point.
And on that highest price point you're giving them the highest level of quality and they're
paying more, they're investing more to get that level of quality and level of value.
Remember, as you create your high ticket offer that people pay for ease and speed.
They're either going to invest time or they're going to invest money.
I've drawn this little value ladder on the chart behind me, showing that as they pay more
they're getting more value.
At the front of the value ladder, let's say maybe whatever they're doing is a DIY.
Maybe if you're a course creator or has something info products.
They might have a course where they're gonna learn it themselves but it's a lower financial investment.
Because they're spending more time to learn it.
At the next step maybe it's a DWY (Done With You). Where you might be coaching them or getting
them some level of service or like a plug-in play that's going to help them to
achieve their goal faster.
But not necessarily at the top of the value ladder.
Here at Done For You, that could be a service where they're gonna invest a lot more money, a higher ticket.
But maybe less time.
Now, it doesn't necessarily mean to be a service or a coaching program or a course.
Any business is going to have a value ladder.
Even Mcdonald, even an electrician, even an author.
Every single piece of your value ladder is giving them more value and giving them an
access to get the results with ease and speed.
Think about high ticket products or services maybe you've purchased in your lifetime.
A car, a house, maybe renovations on that house that was probably high ticket, right?
And it shows you an example of how...I mean a car you're literally getting to from A to B faster.
Renovations, you're paying someone else to renovate your house.
Instead of you investing the time to do it yourself.
Maybe you signed up for a high ticket coaching program or someone is helping you to be able
to grow your business, or improve your relationship, or improve your health at a faster rate.
Maybe your even considering offering one yourself, your in the right place.
Let me know in the comments below, what kind of high ticket product or service or program.
What are you trying to create?
Let me know maybe we can workshop it in the comments.
Offering high ticket is going to be the fastest way to scale your business.
Imagine if you only had a low ticket offer.
You need a high volume to be able to sell that.
Imagine if you had a $37 eBook, how many of those would you need to sell in order to make a living?
And I'm not saying that this hasn't been done.
My friend Nathalie Hudson has a $37 eBook and made a million-dollar from it, which is incredible.
But the way that she also scaled that was that people who signed up for her $37 eBook,
we're then ascended to her higher ticket programs.
For you to be able to make good money in your business at low ticket, you're gonna need
to sell high volume.
For you to have a ticket you can sell fairly low volume.
Imagine if you have a $25,000 program.
How many of those would you need to sell to be able to make a very good living? and that's
completely up to you.
But having the options that your audience that get a different level of value and that
you can provide a different level of service to your customer.
That's what's gonna scale your business the fastest.
You're gonna have more profit, more margin, less expenses, and the quality of your customer
maybe better too.
Now, that doesn't mean that at a low ticket you might not like your customer.
But what I'm saying is when people pay more, they pay more attention.
When they invested they're more likely to pay attention.
They're more likely to implement the things that you're given to them or teaching them.
And because of that, they're more likely to appreciate the value that you're offering.
I love talking high ticket, I could talk about this all day and I will.
So make sure that you subscribe to this channel.
We will be putting out more videos all about selling high ticket.
Let's look at the #1 way to find gaps in your value ladder.
The first way is to listen to the market.
What are they asking from you?
If you have a value ladder built out.
Are they giving you clues by asking for something that maybe you haven't thought of yet.
For example, I had a high ticket service where I would fly out to clients all over the country
and I would film their YouTube videos.
Create the entire video marketing strategy and this would help them to build 6, 7...
We even have a client built an 8 figure business in the year that we worked with them.
So as people heard about this service that I was offering I would get strategy calls.
People would be asking me, "Hey, how can I get that from you if I can't afford it at that price point?".
So from there, I decided to create a different offering where I could still deliver the results.
But instead of them paying, investing financially that amount of money for me, you know.
They weren't yet at the right spot of their business to afford yet.
I created a course, I created a coaching program that would give them the result to where they
need to be in their business.
First of all, be qualified to work with me at the highest ticket level.
And also, thought them how to make money to be able to afford to work with me at the highest ticket level.
Now if your business isn't about helping people make money, that's totally okay.
Even if you're helping them to improve their relationships or their health.
Giving them those results along the way will show them why they should trust and why it's
a good investment to invest more money with you to get them an even better result at the next step.
When you look at your own value ladder, remember this statement that, "People will pay more
for the same thing packaged in different ways".
I can always be teaching everyone and every step of the value ladder how to grow your
business using online marketing strategies.
But at every level of the value ladder, I'm teaching different type of strategies and
I'm giving them different levels of access to me or different levels of coaching.
And those different steps of the value ladder can be maybe it's a course, maybe it's an
event, maybe it's a book, maybe it's weekend intensive, or maybe it's a year-long mastermind
with me, or they get on a call with me every week.
See how you can be giving them different levels of access, more value throughout your value ladder,
different price points but you're still giving them the same results.
Now, here's a word of caution, you're gonna need to test your offer.
Just because you will launch it to the world, doesn't mean that it's always gonna work on
the first try or you're gonna grow your business to millions of dollars overnight.
You're gonna need to split test.
You're in to listen to your audience, listen to the market feedback.
What do they love?
What are they maybe not be responding to as much?
When you know what they love or you hear the language that they're speaking.
Maybe you get some data from a survey or you spend some time with people-intensive and
then you hear, "What are the thing that they need?".
And when you know that, you can use that language back in your marketing or your copyrighting.
That's what's gonna resonate with your audience more.
And no matter where you are in your business even if you have a multi-million dollar business.
There's always more that you can do to optimize and be able to grow your offerings, to be
able to grow your business.
Let me also tell you about beta testing.
One of the best things that you can do is create your offer with your audience and this
is gonna benefit both of you.
#1 it's gonna benefit you because you get to create your offer with your audience.
Let me give you an example, maybe I say, "Hey, I'm looking for 5 people to take into this
program where I'm gonna help you build the first year of your infinite cashflow live.
That helps me to make 6 figures in less than 6 months.
Would you be interested in being part of that program?
Right now, it's a beta program so it's the first time that I've ever thought this before
and I love to have 5 people that I can test this with.
So I can turn this into the best product ever.
Who would be interested?
I'm gonna give this to you at a discount instead of you making full price since its in beta.
Now here's the benefit for them is that they get it at a discounted rate and they get more
level of access to me because I'm teaching it live with them.
Seems like a win-win, you're also getting paid to create it.
They're getting more access and a discount to be able to purchase to pay in it.
Have you ever beta tested an offer?
If so, what did you learn in the process?
I'd love to know, let me know in the comments below.
Once you've launched your offer to the public.
The next thing is to optimize, streamline and scale it.
If you have a beta offer that has done amazing.
You have social proof to be able to show to more people why is this an amazing product
and how it's gonna get them their result.
It's your moral obligation to be able to promote it to the public and help other people to
get their results.
Whether that's growing their business to improving their health, helping their relationships.
It's gonna be so great for you to be able to scale that, and to do so that's where you
build the value ladder.
Maybe you have a one to many solutions where you can coach many people at a time.
Maybe you bring in a team so you can help more people, change more people's lives.
Now that you've learn how to create a high ticket offer.
Do you have the next step, your blueprint for the customer journey?
Well, I've actually gone the next step and I've actually created the who sequence for you.
I call it my "Infinite Cashflow Blueprint".
This is how to take your audience all the way from front end to high ticket.
I've made it available for you absolutely free.
Just click the link below, to get that access to my "Infinite Cashflow Blueprint".