what's up everybody Tyler Horvath here welcome to another episode of the daily
t today I'm gonna be talking to you about some advanced on-page SEO
techniques so if you aren't familiar with what Rich Snippets are I'm going to
show you in this video how you can use structured data to increase your SEO on
page structured data is data that is structured in a way that makes it easier
for search engines to consume and display your content online so if you
have seen listings in Google that have you know reviews or maybe movie times or
product you know rating stuff like that they're extra little pieces that you see
in Google that make that listing stand out more so you're a lot more likely to
click on that listing because it has an extra data that is you know showing up
and it's different than all the other listings in Google so this will increase
your SEO because people will be clicking on your listing more which increases
your you know your google search engine results pages CTR which in turn will
move you up in at the search engines so in this video today I'm going to show
you how you can generate rich snippet code and add it to your website so that
you're more likely to be featured in Google for Rich Snippets so first of all
there are three types of structured data code that you can put on your website
so the first one is json-ld and this is based off a programming language called
JSON and it comes out in a JSON script it's a lot harder to generate this this
type of structured data but if you are a JSON coder or maybe your website is
automatically creating rich snippet code then it's possible that it will be using
JSON to do this the next one is micro data and this is the easiest one to use
because it's HTML based and it uses tag attributes that are really simple that
you can add to your website you know anywhere so we usually prefer micro data
it's the easiest to generate and you can put it right inside your HTML code
now the next one is rdfa and this is based off of html5 it's an extension
that allows you to easier add Rich Snippets to your website but in this
video and in general we try and stick with micro data and be consistent across
our whole website it's the easiest to generate and I will show you why here so
once you have your code picked out now you can generate a rich snippet by using
simple rich snippet tools online so these tools will allow you to enter in
your information for whatever it may be in this video I'm gonna show you how to
add a local business rich snippet to your website which will help you get
more local visitors because Google will know that your website is you know at
this location and it has this name and this address because of the Rich
Snippets that we're gonna put on our websites so I'm going to show you how to
do that and you can use a simple rich snippet tool to enter in your
information and it will spit out any one of these codes that you want so I'm
gonna show you how to do that right now okay guys now we are going to generate
our schema markup for our local business so let's go to this URL I'll post this
below in the video so you can easily get to it but there's plenty of schema
markup generators online so let's select local business and then you can select
your type let's say
professional service and then you will put your business's name and if you have
an image URL that you want to link to your schema data you can do that as well
so let's go grab our logo
and let's get this one
I actually just copy the URL and then you're gonna paste that in there and
then make sure that you put your URL in there so it can link the website to the
address make sure you put your phone number in there pretty much is best to
fill out the most amount of data possible this will give Google and other
search engines the most information about your site that you can so as you
start filling these out it will generate the code on the right and if you want to
add opening hours you can you can also add your links to all of your social
channels so make sure that you do that so you can link all of those as well I'm
just going to add a few just to give you guys an idea of how to do it
so that should be that should be good for now and then if you want to add
opening and closing hours you can do that as well and all of this code will
now spit out into json-ld or micro data so let's validate it and make sure that
this the structured data is valid so okay so we're getting one error here so
it doesn't like that we have the opening hours showing but it's not in there so
let's just add some some fake hours here
okay now let's see if that works okay so now it has this field here the price
range is recommended but it is not not needed so we're just getting a warning
not an error so this is actually valid markup here so I don't think this
website allows you to do the micro data but we're gonna copy this instead just
so I can give you guys an idea of how to do it and now you're going to if you're
gonna be using json-ld then you will want to paste this in your actual code
for using micro data it will be in HTML so if you're using WordPress you can
just go to your appearance editor and you can either go to your header or your
footer and you can simply paste this code be before the closing body tag so
now we have our structured data installed on our website in the footer
code that will be shown on every single page so click Save and you now have
structured data installed on your website ok now that we have our rich
snippet created for a local business we are going to put that in the footer of
our website and make sure that it is on every single page now it's different per
rich snippet that you're using so if you're using snippets for you know a
product or review it's only going to be on that single page but if you're using
a local business snippet you want to be on every single page so no matter what
page Google crawling they know that that website
belongs to that business and they can rank you geographically better so now
that you have this rich snippet installed on your website now you can
actually test it by using google webmaster tools and if you don't have
Google Webmaster Tools setup you should set that up right now
I have a couple of videos on how to set out with google webmaster tools and how
to work with google webmaster tools post those below as well but once you are in
Kauai master tools you can go to the structured data tab on the left and you
can view all of your structured data that's installed on your website and you
can see any errors that are happening so if there's any errors on your structured
data or any you know data points missing you can't add that in and make sure that
everything is all good so once everything is all good you now have Rich
Snippets installed on your website and you are more likely to be featured in
Google for Rich Snippets on that piece of content so I hope this video helps
you advance your on-page SEO and get some more traffic from Google by using
these Rich Snippets if you have any questions please comment below I will be
happy to answer them make sure that you also subscribe to this channel I'm
posting great content every day on search engine optimization and how to
grow your business online so thanks and have a great day