(upbeat music)
- Get ready because we are going to show up.
(upbeat music)
Hi, I'm Hugo, Designer Ops Lead here at Canva.
Every year, my friends and I celebrate Mardi Gras.
It's a time of celebration, love,
and of course, togetherness.
And last year, Canva went big
with our own team taking part of the parade.
Ugh, that was such a great time.
But this year promises to be even bigger
with WorldPride being held here in my home city,
the first time it's ever been held actually
in the Southern Hemisphere or Asia-Pacific region.
This could be, but I hope it's not,
once in a lifetime experience,
so I want to make sure that we make the most of it.
In this video, I'm making some merch,
so my friends and I can show up in style.
I will make a t-shirt, a tote bag, and maybe even a banner
that we can hold.
But here is a problem.
Mardi Gras is all about being yourself
and celebrating the things that make you an individual.
So therefore, making a one-size-fits-all design
is not going to work.
Instead, I'm going to make a template
and a collection of elements
so my friends can jump into Canva
and design their own outcome.
It will still have a cohesive theme,
but they can also enjoy,
design their own unique twist on it.
So before I show you how easy it is,
make sure you subscribe to our channel.
Each and every week, we are releasing new videos
that we will teach you all about the things
that you can do in Canva.
From creating greeting cards to design websites,
it's all here, and you'll be an expert in no time.
Okay, the first thing I need to do is to create a brand kit.
What's a brand kit, you ask?
Well, it might be easier if I just show you.
From the homepage, just type brand kit.
As you can see, it's a collection
of design choices and assets,
pre-made and collected on one page
so it's super easy to just copy and paste from.
It has fonts, colors, graphics, logos,
and even selections of images.
This will set up the look and feel for my group,
ensuring we all remain on brand
in a consistent and appealing way
across all types of content.
Anything with the crown is for Pro
or Canva for Team subscribers,
anything without is free for everyone.
If you want more info about brand kits and some examples,
check out this article right here.
There's some great info and videos
that explain it all in details.
I will also put the link in the description down here.
This is the template that I've chosen.
Hit this button
and it'll open a completely customized template
in a new window.
Normally, the easiest thing to begin with, it's colors,
and knowing what I'm designing for,
it's pretty easy to decide what my colors need to represent.
Your color palette really sets the visual tone
for your design.
That's why it's important
that everyone uses exactly the same ones.
(upbeat music)
Any variation to the colors will mean the overall unity
will start to dissolve.
Think about the famous brands and the colors that they use.
They can't just decide
to suddenly start using a different hue or different shade.
That will just confuse their audience
and lose any equity that they have built up so far.
So colors equal important.
I will select the colors and move them up here.
Next, I will work on the fonts.
(upbeat music)
I will choose the fonts that they can use
for a heading, a subhead,
and maybe something a little bit more fun like a script.
I don't really need body copy here
as we are not going to be designing anything
that requires a lot of text.
Our stuff will be more bold and graphic
so no body copy for me.
So these are the ones that I've chosen,
and instead of just naming them, I will actually put them
in the font so everyone can see what it looks like.
Now, I don't need a photo palette
but I do need a graphic toolkit.
(upbeat music)
I will start with some typographical examples.
(upbeat music)
Maybe using the fonts I've just chosen.
(upbeat music)
Yeah, I think that's working.
I will try in some different colors too.
(upbeat music)
Okay, this is really start to come together now,
but because I'm not using photos for the imagery,
I will lean heavily on Canva's huge elements library
which is full of customizable graphics.
I will start by searching for some things there,
quite obviously to me.
This search field is super smart
so you can be pretty specific with your search.
When you see something you like,
click on it and it will appear in your editor.
You can also just drag and drop.
When you do select something,
a magic recommendation list will appear below.
Select See all, and you'll be delivered with a selection
of similar styles and colors,
perfect for building up a cohesive look.
(upbeat music)
Likewise, you can select an element.
Hit the info button here
and then choose See more like this.
Okay, let me quickly finish this.
Oh, I like this one.
The only thing left is the top.
This needs to show how everything below
can be used together.
So I will grab a few examples and combine them like this.
Yeah, this is feeling really, really good.
Okay. I also promise you use some merch.
So let's jump in.
I will start with a t-shirt.
I find that they're a great way to realize the design
and work out how it will come together.
I will select Print products for the homepage
and then Clothing and then T-Shirt.
This will open a blank template in the editor.
All I need to do now is jump back on my brand kit
and copy and paste what I want onto the front.
(upbeat music)
Add a new page.
This will be the back.
And then combine a few elements into design.
(upbeat music)
Up here, you can see how it will look on the actual shirt.
Choose the color here.
I'm liking black for this one.
Select my size.
Hit the Checkout.
And then in about a week, it'll be turning up at your door.
It's that easy.
For my friends to make it easy for them,
I'm going to copy and paste the whole brand kit
and put it here on the last page.
That way, it's easy for them to grab elements
and they don't need to go between tabs.
I will add some instructions here
about what they need to do.
(upbeat music)
And at this time, I'm going to the Share menu.
I will select Template link
and it will give me a link I can text to the group.
Every time they use this link,
it will give them each a completely unique template,
theirs to design and make their own.
Have a look at what they have come back with. (fingers snap)
Everyone has their same front, but look at the backs.
They are all so different
but it still feel like they go together.
That's the power of brand kits.
Okay, next, let's do, (fingers snap) tote bags.
Aren't they awesome?
It's exactly the same process.
Create a template, two pages so it's double-sided tote.
Another page, and drop the brand kit in.
(upbeat music)
Create a template link.
(upbeat music)
And that's it.
So easy, isn't it?
So this has got me inspired to create a banner,
something that we can all get behind
and hold this part of the parade.
And because we already done the heavy lifting
with the brand kit, it's really simple.
Back into Print products, but this time, go here.
(upbeat music)
Again, add an extra page and drop the kitting.
(upbeat music)
Design it up.
Give me a second.
(upbeat music)
Yeah, that's feeling really good.
This time when I go to Print, I can select what size I want.
Notice how the preview changes when I change the size.
That's really helpful
for understanding how large it will be.
I'm thinking large or should I go extra large?
If I want to share it with my friends,
I can just go here and hit the View-only link.
I can send it in the message
and this is what they will see when they click on it.
They can react down here
and even share with more people here.
Ooh, I'm getting so excited now.
We are all going to look so good.
You know, you could even apply the brand kit
to social media, to your Instagram post before the parade
or to TikTok during the parade.
It's exactly the same process.
Create a template, drop in the kit,
and then share a template link.
It's endless what you could create here.
(upbeat music)
Hey, you're still here.
If you're feeling excited about merching up your crew,
check out this video.
It is the perfect follow up.
Or you can also check this playlist.
I'm sure that you'll find something that you love.
And if possible, you could leave your like or your subscribe
and really help other people to find these videos.
So thanks for watching.