>> GOOD MORNING.
WELCOME TO ESPN OUTDOORS.
WELCOME TO TEXAS, WE ARE GLAD
YOU ARE WITH US TODAY.
>> DID YOU HEAR THAT?
>> WELCOME TO TEXAS.
>> THAT'S THE SOUND OF MONEY.
>> WELCOME TO TEXAS.
>> FREE ADVERTISING...
>> WELCOME TO TEXAS.
>> PR AND PROMOTION...
>> WELCOME TO TEXAS.
>> FOR THE STATE OF...
>> ...TEXAS.
>> NOT EVERYBODY OUTSIDE OF THE
STATE KNOWS WHAT WE KNOW...
IF YOU WANT TO DO IT OUTDOORS,
TEXAS IS THE PLACE.
>> WE ARE HEADED TO
HAMILTON, TEXAS...
THESE TEXAS WATERS ARE JUST
AS GOOD FOR RED DRUM...
IS DOWN IN MATAGORDA BAY NEAR
CORPUS CHRISTI, HE'S GOING
AFTER RED FISH.
>> SEEMS LIKE EVERYBODY AND HIS
BROTHER HAS AN OUTDOOR SHOW
ON TV.
>> I'M RON SHEARER, JOIN RAVEN
AND ME NEXT TIME WHEN WE HEAD
FOR THE BACK ROADS...
JIMMY HOUSTON OUTDOORS...
HI EVERYBODY, RON FRANKLIN...
THE BASSMASTERS TELEVISION SHOW
HAS BEEN BROADCASTING FOR
OVER 20 YEARS.
WHEN THEY COME TO TEXAS TO
SHOOT A SHOW, AND THEY
COME A LOT...
>> IT'S THE 23RD TIME THE BASS
ANGLERS SPORTSMAN'S SOCIETY
HAS BEEN TO SAM RAYBURN...
>> IT MEANS MONEY FOR
THE LOCAL ECONOMY.
>> THE ECONOMIC IMPACT HERE IN
THE JASPER, RAYBURN AREA,
THIS WEEK ALONE WILL BE RIGHT AT
1-MILLION DOLLARS OF NEW MONEY.
>> 300 ANGLERS COME TO TOWN
AND SPEND MONEY IN HOPES
OF WINNING MONEY.
BASSMASTERS BRINGS A
7-PERSON PRODUCTION CREW,
THEY SPEND MONEY...
>> YEP.
>> WHILE EARNING MONEY.
>> HELLO EVERYONE,
I'M FISH FISHBURNE...
>> ESPN2 GETS A ONE HOUR
TELEVISION SHOW THAT SELLS
ADS FOR BOATS, MOTORS
AND...
...OTHER STUFF.
>> ITS ENTERTAINING
AND EDUCATIONAL, AND WILL
HELP YOU CATCH MORE FISH.
>> SO WHAT DOES TEXAS GET?
>> ABOUT A MILLION DOLLARS WORTH
OF TELEVISION TIME, JUST OFF
THIS ONE 3-DAY TOURNAMENT.
>> 23 POUNDS!
>> ESPN2 GETS INTO 72 MILLION
HOMES IN THE U.S.
THAT'S A LOT OF FOLKS WHO SEE
WHAT TEXAS HAS TO OFFER.
>> I GOT IT.
I GOT IT.
>> THERE WILL BE PEOPLE IN
CANADA, THAT WILL WATCH THIS
SHOW AND THEY'RE GONNA GO
"GOOD LORD, LOOK AT THE SIZE
"OF THOSE FISH IN TEXAS.
"NEXT YEAR I'M GONNA GO TO LAKE
"SAM RAYBURN, I'M GONNA HIRE A
"GUIDE AND I'M GONNA STAY THERE
"3 OR 4 DAYS, AND TRY TO
CATCH A 10 POUND BASS."
>> YEAH, THIS IS THE FISH
I WAS LOOKING FOR.
(goose calling)
>> GET EM, GET EM.
SHOOT EM BOYS.
DOUG, GOOD SHOT, GOOD SHOT.
PERFECT, THAT'S THE WAY ITS
SUPPOSED TO WORK.
>> DOUG PIKE IS AN OUTDOORS
WRITER FOR THE HOUSTON
CHRONICLE.
TO A LOT OF SPORTSMEN,
DOUG HAS THE PERFECT JOB.
BUT IT IS A JOB, AND IT DOES
HAVE ITS MOMENTS...
OF BOREDOM.
>> THIS IS PRETTY MUCH IT,
INSIDE A LOT MORE THAN
OUTSIDE I'M AFRAID.
>> IN ADDITION TO HIS COLUMN
FOR THE CHRONICLE, DOUG IS
ALSO A REGIONAL EDITOR FOR
FIELD & STREAM MAGAZINE.
>> ACTUALLY I HAVE A STORY
IN THIS MAGAZINE ABOUT
'TWEAKING LURES'.
>> WITH OVER 7 MILLION REGULAR
READERS, FIELD & STREAM IS ONE
OF THE LARGEST OUTDOOR
PUBLICATIONS IN THE COUNTRY.
AS REGIONAL EDITOR, DOUG COVERS
SEVERAL STATES, BUT IT'S TEXAS
THAT GETS THE MOST PLAY.
>> TEXAS IS PROBABLY ONE OF THE
MOST ATTRACTIVE STATES TO
OUTDOORSMEN AROUND THE COUNTRY
FOR FISHING AND HUNTING.
WE'VE GOT GREAT BASS FISHING,
WE'VE GOT GREAT DEER HUNTING,
WE'VE GOT GREAT QUAIL HUNTING,
WE'VE GOT ALL THOSE THINGS,
AND FIELD & STREAM RECOGNIZES
THAT AND WANTS GOOD SOLID
COVERAGE OUT OF THIS STATE
EVERY MONTH.
(goose calling)
>> JAMES PRINCE WORKS WITH
'LARRY GORE'S EAGLE LAKE
& KATY PRAIRIE OUTFITTERS'.
IN BUSINESS SINCE 1977,
GORE'S GUIDES HAVE BEEN
FEATURED IN NUMEROUS
MAGAZINES AND TELEVISION SHOWS.
>> THERE'S WHAT YOU'RE AFTER
BUDDY, RIGHT THERE.
LOOK AT THAT BIG OLE SNOW.
WHENEVER IT GOES INTO A NATIONAL
PUBLICATION OR IS SEEN
NATIONALLY ACROSS THE US, THE
PHONE CALLS ARE OVERWHELMING.
YOU GET PHONE CALLS FROM ALL
OVER THE PLACE.
EACH YEAR, TEXAS BRINGS IN OVER
$8 MILLION FROM THE SALE
OF NON-RESIDENT HUNTING
AND FISHING LICENSES.
>> THIS IS THE FIRST AFTERNOON.
WE'RE REAL EXCITED.
THIS IS ALL TOGETHER
DIFFERENT FROM MISSISSIPPI.
>> MELVIN THIS ISN'T EVEN
CLOSE TO MISSISSIPPI IS IT?
>> MAN, THIS LOOKS LIKE
YOU'RE HUNTING IN THE SUDAN.
>> IT'S NOT JUST NATIONAL
ATTENTION THAT MEANS BUSINESS.
A CREW FROM THE MISSISSIPPI
OUTDOORS TELEVISION SHOW
TRAVELED 800 MILES TO SHOOT
A TEXAS TURKEY HUNT.
>> HERE WE GO AGAIN.
>> THERE ARE PLENTY OF TURKEYS
IN MISSISSIPPI, AND THEY'VE HAD
PLENTY OF TURKEY HUNTS ON THEIR
SHOW, BUT NONE QUITE LIKE THIS.
>> I THINK IT WOULD BE SAFE TO
SAY THAT WE'VE PROBABLY SEEN
MORE TURKEYS IN ONE SITTING
OUT HERE, THAN WE'VE EVER
SEEN IN MISSISSIPPI.
I THINK YESTERDAY WE PROBABLY
SAW MAYBE 10 JAKES AND 4 GOOD
SIZED GOBBLERS AND YOU JUST
DON'T SEE THAT IN MISSISSIPPI.
>> SO ANY TIME YOU FIND WATER
AND A LITTLE BIT OF FEED,
YOU'RE GONNA FIND SOME BIRDS.
>> THIS IS THE FIRST HUNT THE
OUTFITTERS AT FORT McKAVETT
RANCH HAVE HOSTED
FOR THE MEDIA.
THEY HOPE THAT AT LEAST A FEW
OF THE 60,000 PEOPLE WHO WATCH
MISSISSIPPI OUTDOORS, WILL
REMEMBER THEIR NAME THE NEXT
TIME THEY BOOK A TEXAS HUNT.
>> I YELPED ONE LITTLE TIME,
HE COME OUT OF THE STRUT,
AND JUST COME RUNNING UP HERE.
>> THERE ARE OVER A THOUSAND
RANCHES AND THERE'S OVER 2,000
OUTFITTERS IN TEXAS THAT YOU
CAN BOOK HUNTS WITH, WE'RE
JUST TRYING TO GET OUR NAME
OUT THERE, AND HOPEFULLY
THIS IS THE WAY TO DO IT.
>> WE'RE BOBWHITE QUAIL HUNTING
HERE IN CENTRAL TEXAS...
BUT FIRST LETS GO TO
SONORA, TEXAS...
NOW THAT'S TEXAS SIZE TROUT,
NOW LOOK AT THIS GUY...
>> ONE OF THE REASONS WE DO
ATTRACT SO MANY OUT OF STATE
VISITORS IS BECAUSE OUR
RESOURCES ARE SO MUCH BETTER
THAT WHAT THEY'VE GOT AVAILABLE
TO THEM IN THE OTHER STATES.
>> THE BOTTOM LINE IS THAT
NATURE TOURISM IS VERY
VALUABLE TO TEXAS.
NOT ONLY DOES IT HELP EVERYONE
GAIN A GREATER APPRECIATION OF
ALL OUR STATE HAS TO OFFER,
BUT THE MONEY IT GENERATES,
HELPS SUPPORT THE WILDLIFE
AND NATURAL RESOURCES,
RIGHT HERE IN TEXAS.
AND THAT'S THE MESSAGE,
NO MATTER WHAT THE MEDIUM.
>> HEY, NEXT UP ON MISSISSIPPI
OUTDOORS, WE HEAD FOR THE LONE
STAR STATE, TO HUNT FOR THE
ELUSIVE RIO GRANDE WILD TURKEY.
>> THAT'S A WRAP.
GET BACK.