hey what's up guys short video today but
I found this cool new free keyword
research tool that I want to show you in
this video it's very straightforward
very easy to use so I'm going to kind of
give you an example of how I might go
about using it when I'm launching new
products if I'm not 100 sure like what
keywords to maybe prioritize in the
title or I'm looking for extra words to
get indexed on in the bullet points or
especially where I think it would be
useful is if you take time to set up
manual ads and you need to provide uh
keywords and long tail keywords like
phrases to associate with your new
listing so that's what we're going to
get out of this tool let's get to it
foreign
so guys this is how I may go about using
the tool I'll probably start with pretty
much Pro Plus just to find a trending
Niche right so how about this
Oktoberfest shirt uh and just a reminder
too pretty much Pro Plus gives us a
keyword analysis so it gives us one word
two word and three word phrases when
there are applicable uh phrases to use
but in this case Okay Oktoberfest shirts
are trending so I'm gonna come on over
to keyword cheater
s-h-e-e-t-e-r and I do believe that is
meant to be uh funny like a play on
words but you can come here I'll link to
it in the description you don't need to
register an account you don't need to do
anything you don't need to pay uh there
is a paid version but I've never used it
and you can come straight to the tool
and just type in you know Oktoberfest
shirt now if you don't put the word
shirt you're gonna get a lot of
additional
like it's much more open-ended right
you're gonna get a lot of uh less
targeted phrases
but by putting the word shirt it's going
to kind of refine and it's not perfect
like it's gonna also still get some you
know uh unrelated to shirt phrases for
us but uh by putting shirt it's going to
refine it more and reduce a lot of the
Clutter but if I just want to sell
something related to Oktoberfest like
you know what I mean Oktoberfest
products or something then you can just
say Oktoberfest and hit start but what I
did is I typed in Oktoberfest shirt I
will zoom in I'm gonna click Start
cheating and you can see that it just
goes and I believe it pulls from
Google's autocomplete to get all of
these suggestions okay so it's basically
doing the data mining for us and when
people ask me about
how to find keywords and whatnot
I mean I typically just say go straight
to Google or Amazon and use the
autocomplete from the search function
now if you can go and have this tool
expedite that process for you
um why not right especially when it's
free so you can just let it run and
we'll come back and we'll revisit this
but I just wanted to show you I queued
up this demo before I started recording
and again just went to pretty merch Pro
Plus uh found you know a trending shirt
that says coolest pumpkin in the patch
by the way I love that font that they
used that is super cool so I was like
all right let's find some keywords for
this and I kind of ran some tests with
keyword cheater so I typed in coolest
pumpkin on the first one and you can see
it basically Auto completed and said in
the patch coolest pumpkin in the patch
SVG uh coolest pumpkin carvings coolest
pumpkin patches near me so if you don't
give it that extra word that says like
oh product type you know shirt it's
going to go and kind of Branch out into
other you know Auto completed well
autocomplete is reflecting
what people have actually typed into
Google's search engine so you can see
like it go then transitions to cool
pumpkin carvings best pumpkin ale cool
pumpkin pie so uh you definitely want to
refine it a little bit so here on this
next one I actually typed in coolest
pumpkin in the patch so I added the in
the patch just to see what it came up
with uh came up with the SVG so clearly
people are looking for that SVG people
that want you know they want a design
maybe like this one
uh and you know I mean I know people are
ambivalent about selling the design
itself and selling the design on
products I just like making money so if
I had a really like popular trending
design I may just like go to Etsy and
list it for I don't know five bucks 10
bucks Etc because who cares whether I
sell it on a shirt or the design file
itself as long as that money's hitting
my bank account uh that's how I feel
about it anyways
um so you can see here then it coolest
pumpkin in the patch then kind of
transitions into best pumpkin patch best
pumpkin patch Etc so there isn't always
there isn't always like some great
hidden keywords that we will if we use
the right tool or if we pay for the
right upgrade all of a sudden stumble
upon like sometimes we sell a shirt that
says coolest pumpkin in the patch and
the most relevant keywords are coolest
pumpkin in the patch like sometimes it
is that simple you know
um so here I typed in pumpkin shirt all
right just to really cast a BRI a broad
wide net and this is something where you
can actually take some of these and move
them over to a manual campaign like on
Amazon and just because they're so broad
maybe low bids is what I'm thinking like
you don't need to spend a lot of money
on pumpkin shirt because you know yeah
you do have a what's technically a
pumpkin shirt but this may not be what
someone is looking for they may want
like a pumpkin themed like shirt costume
with just the jack-o-lantern face on or
something you know what I mean they
could want something completely
different
um so I wouldn't like recommend
overspending
uh I'd say the coolest pumpkin in the
patch as a sub niche of you know pumpkin
shirts or Halloween shirts is validated
as a niche and you can use pretty much
Pro Plus to kind of refine and and do
that research um and expedite it to to
see that you know hey there is demand in
this Niche or I think you can actually
pay for uh keyword sheeter and it looks
like if you pay 90 a month yeah 90 a
month they'll give you uh search volume
for 30 000 words per day so that's
actually pretty crazy uh or actually
looks like you get search volume for 49
a month here too I mean I'm not planning
on upgrading I'm just trying to tell you
guys that it's there
um so anyways pumpkin shirt uh and you
can see like oh pumpkin sure for baby
pumpkin shirt baby boy pumpkin shirt
baby costume so this may not like set in
as something that you would have thought
of initially but
you know obviously like Google Engineers
anybody who can access their database
and see what people are searching for
have a huge Edge because they're
basically getting this crazy massive
amount of data collected on their
servers that's being volunteered by
everybody that's ever used Google like
they say every time someone searches
something in Google the algorithms get a
little bit smarter they get a little bit
better and that's what they mean they're
learning from people's Tendencies right
and they can reorder and adjust
autocomplete and and search results in
general based on what we're searching so
this is you know going and aggregating a
lot of that data based on the seed word
or seed phrase we provide in keyword
cheater and giving us additional
relevant keywords based on what people
have like opted to click in Google you
know what I mean like the autocomplete
is relevant it's based on user
interactions so if Google autocomplete
is always adjusting itself to be better
based on end user interactions and this
is grabbing and aggregating all the
information from Google's autocomplete
uh it is pretty relevant information but
of course like I just wanted to
illustrate there it's not perfect you
know you can definitely see a shift in
the results based on what information
you provide as the seed so take that
into account as well
all right let's go back on over to
um where we were by the way there's a
stop button otherwise it'll just run and
run and run okay there's actually a
different um Amazon specific keyword
tool called the scientific seller that's
another favorite one of mine maybe I'll
do a separate video on that but I found
it most useful for FBA um but anyways
that it's very similar where it's like a
slow it's a slow keyword tool you just
set it you let it search and you just
leave it and it'll just keep going and
going and going and grab you tons of
keywords but
um so you can see here Oktoberfest shirt
Oktoberfest shirt women's Oktoberfest
shirt ideas Oktoberfest shirts near me
Oktoberfest shirt design
so it's giving you kind of ideas of
what phrases or like what long tail
keywords to prioritize when you're
setting your title you know like in my
title when I'm doing Amazon merch I like
to do at least two phrases that someone
would search in the Amazon search bar
and ideally it's never going to be an
exact match right an exact match in the
title would actually be me typing the
word Oktoberfest and you know Amazon
merch automatically appends the product
so in this case shirt and then someone
goes to Amazon and types in Oktoberfest
shirt boom that's an exact match but if
I do Oktoberfest shirt women's comma
Oktoberfest
uh shirt
funny you know what I mean I may get a
phrase match but if I don't get the
exact match of what they typed into the
search bar it won't count so hopefully
you guys get where I'm going with that
um this is still a great idea for number
one just product ideas number two
keywords that you may want to include in
the listing organic for organic ranking
and search engine optimization but then
number three where I'm gonna say this is
probably most useful is going to be
phrases that you can match on for your
manual ad campaigns because you can
provide the keywords and phrases
yourself
um and look you're even getting into
like different languages and stuff like
that so that's pretty cool as well
because those are that's not something I
would ever think of or you know what I
mean sometimes if I'm really confident
in a product or if it's an FBA product
and I do want to be ranked on you know
for the bilingual people or people
speaking other languages than English
that's something I'll do but for you
know ads not something I typically do
anyways guys check it out uh it's free
so the Link's at the top of the
description I hope you found this video
useful uh please like And subscribe and
I'll see you tomorrow with a new video
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