retailing is a difficult demanding trade
demanding industry one of the things one of the great demands that places on you as an individual
or as a business owner if you're in retailing is the requirement for you to show up with remarkable
consistency and show up repeatedly if you're in retail whether you're in a coffee shop or
convenience store or a nail bar or hairdressers or whatever retail activity it might be
you need to be utterly Dependable in showing up and delivering your goods or services
people are creatures of habit and when they form habits those habits can be a massive asset in
your business so when I started in retailing in 1986 which is obviously a while ago now
repeatedly day after day day after day you show up and you set your style out essentially
and you incrementally bit by bit inch by inch foot by foot grow your business increase your
footfall increase your customers in your business however if you fall asleep at the wheel or if
you somehow become known as inconsistent or you fail to show up people will simply go elsewhere
because people are creatures of habit and they form daily habits very very quickly
and those habits when they form them can be a remarkable powerful asset for your business
because if somebody gets into the habit of buying a coffee from you or a newspaper or
perhaps a breakfast roll or a lunch sandwich at lunch time or whatever that habit formation can be
a massive influence it can be a massive asset in your business but building The Habit creating the
habit and becoming the trusted person becoming the trusted person and The Trusted business
takes time and it takes a commitment to show up day after day after day after day
and the sad thing is that if you begin to slip if you fail to show up if you don't show up at
the right time or if you don't show up at all then you're going to do irreparable damage to
your business because people are creatures of habit and if they stop at your place
at a particular time for lunch or whatever they're depending on it it's part of their daily routine
part of their habit perhaps it's a coffee at 11 o'clock perhaps it's something else and you're not
there then they will simply go elsewhere and they will form that very valuable habit with some other
retailer so retailing is a brutally demanding trade there are some fundamentals though that are
so fundamental and so seminal to being in retail that you simply cannot avoid the man you are on
the road to failure quite frankly if you don't accept that the very first thing that you must
do in retail is show up with utter dependence and reliability if you don't your business won't drive
or whatever progress you make in your business every time you fail to show up
or show up late your business is going to be set back significantly more than one or
two or three individuals because that Bond of trust that Bond of being able to rely on you
for whatever it is maybe it's a lunchtime role maybe it's afternoon tea if people form a habit
and you're not there then you're going to do immeasurable damage to your business
so when you enlist you may Soldier retailing is a tough game it's demanding but the one
thing that you must do from the outset is with uncanny dependability and utter Reliance show
up every day at the same time you call the shots you decide what time but once you commit to it
and once you commit them to getting the Habit formation in your clients and your customers
then you must deliver and you must show up with auto dependence hope you find this
video useful I've been in retailing I was in retailing for a good many years maybe 20 years
before I ended up by a circuitous route ending up in the law business the law profession before
that as I say I was in retailing for probably 20 years and I have a fair understanding of retailing
I come from a family of retailers my father was a retailer my grandfather was a retailer
so I understand retailing and have built retail businesses they've sold them I've flipped them and
so on but I hope you find this video useful if you do I would appreciate it if you gave us the Thumbs
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