Geophysical technologies are going to play a crucial role...
to meet the world's increasing demand for energy in the decades to come.
A lot more hydrocarbons will be needed, as the world's population grows so fast.
Having access to large new resources of oil and gas...
will buy us time to make the transition to renewable energy sources.
The challenge we geophysicists are faced with...
is that in the pursuit of these large, new resources...
we are looking for more and more difficult to find hydrocarbons.
These might be buried several kilometres in the ground...
hidden under complex geological formations such as salt...
located under ice shields in the Arctic...
or just captured in small accumulations that are simply difficult to detect.
Of all the international oil companies...
Shell probably has the strongest overall reputation in geophysics.
We are definitely in the forefront of using...
one of the main tools of geophysics, namely; seismic imaging.
Seismic imaging plays an essential role in finding oil and gas deposits.
We measure sound waves, bouncing off potentially hydrocarbon bearing rocks...
which we then use to compute an image of these layers below the ground...
or under the sea bottom.
Salt layers form a shield that interferes with seismic waves...
so that we cannot see the underlying formations.
A promising novel seismic technique today...
enables us to illuminate below these seismic shields.
Unfortunately, the technique is not cheap...
as it involves placing hundreds of sensors on the sea floor.
Therefore we are currently only using it on a small scale.
But already it dramatically increased the probability of finding hydrocarbons...
for example in the Gulf of Mexico, where this picture is taken...
sometimes leading to billions of dollars of value...
from the hundreds of millions of barrels of oil we've discovered.
To deploy this measurement technique on a larger scale, costs must be reduced.
While its quality and robustness may need to be further improved.
This would allow us to make more precise measurements more often.
This seems an almost impossible task...
and it poses a significant challenge to the R&D community.
In Shell we are convinced that by working with partners...
sometimes outside our industry...
we can develop innovative concepts that meet this challenge.
Such unusual R&D alliances have proven to be rich sources of innovation for us.
One example is our collaboration with Hewlett-Packard.
In this project we are developing a wireless sensing network...
that could revolutionise the way we gather seismic data.
Some day this technology may allow us to cost effectively collect...
up to two orders of magnitude of more seismic data...
that is more precise, more robust and can be taken more frequently.
This then would immediately pose another challenge.
How do we process and manage all that data?
This creates significant R&D challenges to the computing industry.
Which is why such alliances are perhaps not so unusual:
We are pretty much driven into each other's arms.
What really motivates us to team up with these important players...
and form R&D partnerships, is to bring in more new ideas...
and quickly test them for applicability, to solve our challenges.
For geophysics that is paramount.
And computing, medical and defence industries, and even Hollywood...
are becoming relevant to helping us solve our geophysical problems.
For example, the development of large- scale MRI and ultrasound techniques...
in the medical sciences, has led to interesting concepts...
that are also relevant in geophysics.
Similarly, the computer rendering and animation, used to create 3D movies...
may help us to visualise large amounts of seismic data.
In other words: We can learn something from how DreamWorks made Avatar.
In fact, the pace of innovation has dramatically accelerated...
and is now more driven by market demands.
This means we need to be flexible and willing to co-operate...
with new, sometimes unexpected partners and on much more accelerated timeframes.
Of course it is one thing to increase the number of ideas by partnering...
but to be effective you also need to cull ideas.
Culling early is very important.
I use to say: The best researcher is the one that fails fast.
You have to be able to let go and learn at the same time.
You may think there is a geophysicist in an attic...
working out a single solution that could revolutionise the business.
In reality it is a diverse effort. Not just a research effort...
but often the ideas are initiated on the business side.
Bringing the ideas to full maturity for innovation to be effective...
requires a clear line of sight...
and linking the research and business teams in an ongoing relationship.
As the chief scientist for geophysics in Shell...
it is very gratifying and exciting for me to help create that vision...
and provide the space and energy for people to work together and get aligned.
These are exciting times, as much more is possible today than a few years ago.
To make full use of emerging opportunities requires courage...
technical intuition, combined with a good business sense...
and an entrepreneurial attitude.
I'm excited to see more and more of these qualities appearing...
in the technology groups, here in Shell.
It is these qualities; innovation spirit and drive of our people...
that make me confident that in 2 or 3 years Shell will be clearly ahead...
in getting business value from new geophysical technologies.