What's up brand builders Stephen Houraghan here at BrandMasterAcademy.com and in this video you're
going to learn six ways to create more value for clients so you can enhance that warm and fuzzy
feeling that your clients get from choosing you and increase how much you can charge as you do it
now customer value is your customer's perception of how much your product or service is worth
compared to your competitors and this perception takes into account the benefits that they get
from you compared to those competitors and how much they pay for those benefits but it's not all
transactional either there is other considerations time and energy convenience and other intangible
elements play a big role in customer value high customer value means that your customer feels
like they got a great deal with their buying decision they're satisfied with your product or
service and feel good they haven't engaged you a higher perceived value would increase the odds of
retaining those customers long term on the flip side however low customer value means that they
think they could have gotten a better result from somewhere else and it leads to negative emotions
like buyer remorse resentment and dissatisfaction and this type of client probably won't come back
to you or recommend it to others either when done right creating value can increase your
brand awareness and your brand equity and help you reach more of your ideal audience it also helps
you to drive revenue and boost that bottom line as well however not all value is created equal
the best way to create value for your clients or customers depends on what they value and in this
video you're going to learn six tactics that most businesses can implement as part of the
value creation strategy to improve their clients perception number one learn from your ideal client
what is it that they value before you create value for your clients you'll need to recognize
what value means to them so listening to your audience is the best source of knowledge about
what they value start by analyzing aspects like what is their main problem how it affects them and
what they've done in the past to try and solve it next look into the emotions and the beliefs
that might affect their buying decision and go beyond the obvious here consider aspects like
whether there are ethical issues involved for example people buy eco-conscious clothing brands
because they align with their concern for the environment now looking at the outcome
that you offer objectively you might find that a lot of your competitors offer the same outcome
or at least promise to do so but there's more to brand experience than just the outcome your
brand's personal touches make it stand out and will help you resonate with a specific segment
of your market and with these insights you'll be able to develop or tailor your products
and messaging to fit your audience's needs more effectively number two be strategic about your
brand now very few brands can pull off trying to appeal to absolutely everybody the result
is often diluted efforts that end up being too generic to capture anybody's attention
instead narrow in on a specific audience and a specific space that you're best suited for
and this approach strengthens your positioning because you can speak directly to a group of users
and their values rather than trying to please absolutely everybody strong brand positioning
has everything to do with your perceived value in the market no one expects apple to sell the
cheapest phones but they've been delighting customers for decades and continue to have
the biggest market share of smartphones despite their high prices number three focus on quality
now competing on price within your industry is difficult and it's actually not recommended
someone will always be able to undercut you or to make a smaller profit to sell more
and you don't know others operational costs so don't get into that game if you try to be the
cheapest in the market you're in the commodities game and that's a game that you're always going
to lose so instead of focusing on lower prices to drive business focus on the quality of your offer
and the high standard of your service create a superior experience by personalizing your services
adding incentives and providing top-notch results to your clients to increase your perceived value
number four make the process seamless now in many cases people prioritize convenience when
making a buying decision one way to increase your perceived value is by making your buying process
your onboarding process and your customer service smooth and quick now a good example of creating
more value by improving your processes is what happened during the pandemic a lot of businesses
had to scramble to improve their processes so they could stay afloat so that they could
keep the skin in the game and a lot of people now are so used to ordering online that many continue
to buy groceries in this way despite stores being open so think about the different ways
that you can improve your processes and ultimately your brand experience for example can you create
a knowledge base for diy solutions and offer support via chat or calls for more complex issues
or can you offer a done with you service instead of a done for you service where you take a little
bit of time to coach your clients through getting to their own end result number five splinter your
offers here's the thing there are many different small challenges you can help to overcome
in order to knock over that big challenge chances are some of your customers might believe they only
need a slice of the pie that you're offering and they're not prepared to pay for that whole pie
at least not in the first transaction anyway so splintering your offers does two things
the first thing it does is it increases the perceived value of that offer so by taking
part of your processes and wrapping it up into a standalone offer you increase the perceived value
of those processes when compared to having it wrapped up within a bigger offer the second thing
it does is it gives them a taste of what it's like to work with you as people we don't like to take
unnecessary risks or to pay over the odds quite often our reptilian defenses kick in to protect us
from big losses which is why high ticket sales are such a hard sell splintering your offers
gives your prospects a chance to do business with you and get a taste for whether or not your words
align with your outcomes in other words it's a win-win the low ticket item is an easier sell the
client gets a chance to work with you and you get the opportunity to over deliver and to help them
with other challenges once you've done that and number six educate your clients now content
marketing is a way to educate your audience so that they make confident informed decisions and
it's a powerful builder of trust that helps to establish your expertise within your niche
now a lot of people struggle with coming up with content ideas but there's an easy
way to do this look in your market and look for the most common questions that are being asked
build a library of 100 questions and go out and create a piece of content to answer every single
one of those questions in detail another way to add educational value is through your processes
by guiding your clients through what you do for them and why you do it in that way they'll walk
away with a more solid understanding of the value that you provide and this is another win-win as
more educated clients not only make for better clients they're more likely to spread the word
of your value in the market creating value is absolutely essential for influencing that
buying decision as i mentioned before chances are your competitors are probably offering the same
or a similar outcome to you and to your brand your customers perspective however and how they
connect with your brand will drive them to choose your product or service over your competitors
more than convincing your audience creating value is delivering on your promise whether
you go for convenience premium service innovation or something entirely different
it's this promise that attracts and retains your audience and turns them into loyal followers
focusing on value creation is an integral part of your business and allows you to build rapport and
authority with your customers as well it's immense your position in the market and ultimately drives
growth and loyal users to continue to buy from you and to recommend your services to their peers
so if you're trying to figure out how you might stand apart from your competitors in your market
ask yourself the value question are there areas throughout our brand experience that we can use to
add value to our clients and grow our reputation in the market now if you want to dive deeper into
brand strategy then this video will help you out but before you click it if you want to become a
master of brand make sure you hit the like and subscribe to get more videos just like this
until next time brand like a master and I'll see you in the next video