GRANDMA. YOUR AUNT, YOUR UNCLE. YOUR COUSINS AND SAY, HEY, WATCH LIVE IN THE D YOU MIGHT WIN.
WELL THERE’S A NEW HAIR SALON IN
CORK TOWN THAT’S HELPING PEOPLE
EMBRACE THEIR NATURAL HAIR SALON
USES ALL NATURAL VEGAN PRODUCTS
AND EDUCATES THE CLIENTS ON
MAINTAINING THEIR NATURAL STYLE
. APRIL MORTON TAKES US THERE
FOR A CLOSER LOOK. WHEN YOU WALK
INTO JOY OLA MAE HERE IS THE
LAND IN CORK TOWN. YOU WON’T SEE
FLAT IRONS OR CURLING IRONS. AND
ALTHOUGH OWNER JOY LEWIS IS THE
PLAIN HAIR COLOR, THERE’S NO
SMELL. AND AMMONIA FREE.
AIRLINER SO IT’S SUPER GENTLE
FOR CURLY’S, AND THAT’S THE CASE
WITH ALL THE PRODUCTS SHE USES.
THE BRANDS ARE CLEAN, ORGANIC
AND VEGAN, WITH THE EXCEPTION OF
PURE TRADE, HONEY, SO PEOPLE WHO
TEND TO SAY THAT HERE COLORS
IRRITATING OR HAIR COLOR MAY
EVEN BE THEY MAY BE ALLERGIC TO
IT. THIS HAIR COLOR IS GOING TO
BE YOU REALLY GENTLE AND
BENEFICIAL FOR THOSE PEOPLE SAVE
AND NON IRRITATING PRODUCTS AND
HAVING HER CLIENTS AND BRACE
THEIR NATURAL HAIR, WHETHER IT’S
CURLY, OILY OR WAVY. IT’S WHAT
LOYOLA MAY SALON IS ALL ABOUT.
WE SAW HOW JOY STYLE COLORED HER
CLIENT JORDAN’S HAIR WITHOUT
HARSH PRODUCTS. SHE ALSO HAS A
METHOD FOR CUTTING NATURALLY
CURLY HAIR THAT GIVES IT JUST
THE RIGHT TYPE OF VALUE. WE DO
DRY CUTTING BECAUSE IT’S THE
BEST WAY TO SEE THE HAIR. AND
WE’RE NATURALLY SHRINKS. SHE
ALSO CUTS THE HAIR USING A
UNIQUE SHAPE PATTERN WHEN YOU
CUT THE HAIR, RIGHT? CUT IT INTO
A NICE, BEAUTIFUL ROSE SHAPE.
AND THEN YOU CAN CONCAVE IN THE
CENTER, RIGHT? AND YOU’RE
CREATING THESE. BEAUTIFUL
FLORENCE. SO WHEN YOU RELEASE
THE HAIR, IT POPS HOPING THEN,
AFTER A NICE WASH AND COMB
THROUGH THE HAIR STYLED AND JUST
LOOK AT THIS VALUE. IT GIVES ME
A DIFFERENT KIND OF VOLUME.
JOYCE SAYS HER CLIENT LIBERTY
HAS BEEN WORKING ABOUT SIX
MONTHS TO ACHIEVE THIS LEVEL OF
CURLS AS DO MANY OF HER NEW
CLIENTS, SHE SAYS MOST ARE GOING
NATURAL AND LEAVING BEHIND
CHEMICALS FOR THE FIRST TIME,
AND THAT’S THE PROCESS. BUT SHE
SAYS SHE’S HERE TO HELP. SHE
ALSO EDUCATE OUR CLIENTS ON HOW
TO MAKE THE NATURAL
TRANSFORMATION. NEEDING HELP
MYSELF WITH MY DAUGHTER, MARISSA
, WHO HAS A BEAUTIFUL NATURAL
CURLS, BUT THEY GET TANGLED AND
DRIED OUT FOR A VISIT TO SEE
JOY. SO WHAT WE’RE GONNA DO
FIRST. DETOX HAIR MASK. JOYCE
SAYS. THIS WILL REMOVE ANY
IMPURITIES AND BUILD UP AS WELL.
START THE UNTANGLING PROCESS,
AND I LIKE TO MASSAGE IT THROUGH
THE ENDS OF THE HAIR FIRST.
ENJOY ALSO USES THIS PRETTY COOL
LOOKING WATER HOLES THAT FILTERS
OUT HARSH CHEMICALS IN THE WATER
THAT CAN BE DAMAGING TO THE HAIR
FROM THAT IT ALSO SAVE 40% ON
OUR WATER MESSAGE FOR SOMEONE
LIKE MARISSA, WHOSE HAIR GETS
REALLY TANGLED. JOYCE SAYS THAT
THE TANGLING PROCESS SHOULD GO
THROUGHOUT THE WASH. SO WHY YOU
HAVE ALL THAT WATER IN YOUR HAIR
ALREADY IS THE EASIEST TO THE
TANGLED AFTER THE WASH PROCESS
WITH HYDRATING SHAMPOO GIVES US
A LITTLE TIP I HADN’T HEARD OF
BEFORE. RIGHT NOW. WE’RE ADDING
THE PRODUCT ON. SO WHILE THE
HAIR IS DRIVEN WET IN THE
SHOWER, YOU JUST WANT TO GO
AHEAD AND GET THAT PRODUCT IN.
SO SHE ADDED. A GEL PRODUCT, SHE
SAYS, WILL HELP THE CURLS LOOK
AND FEEL HYDRATED. SHE HAD IT A
LITTLE MORE WHILE IN THE CHAIR
AS WELL AS MORE DETAIL, ANGLING
AND I JUST USE MY DE TANGLING
BRUSH TO GO AHEAD AND DO WHAT’S
CALLED BRUSH STYLE. RUSHING
THROUGH IN ABOUT 20 MINUTES
UNDER THE HOODED DRYER. I WAS
SURPRISED TO SEE MARISA’S HERE
SO MOIST LOOKING, ALTHOUGH IT
WAS COMPLETELY TRY. NOW TIME TO
GET THOSE CURLS POP IT. JUST
GLIDE YOUR HANDS OVER AND START
TO POP THOSE CURLS OPEN. UM, I