my guest today is Eric Qualman eric is the author of social nomics the book
made Amazon's number one best-selling next only three weeks after it was
published eric is a frequently requested international speaker and professor of
digital marketing at the Hult International School of Business it
shift always happens technology shifts always happen this this is a monumental
shift I think its clearest once its industrial revolution based on their
expectations from when they were listening they're going to react was it
a good experience what was it a bad experience and then based on that
experience they're going to sell for or against you using all these social media
tools that I've talked about so they're taking ownership of your brand which is
a great thing if you're a great company this reduces something of value for two
wins in a social dynamic world coming to produce things of value and the consumer
win my name is Eric quam and so its first initial last name which turns into
equal man the better do you mean you're going to learn something from that
person so make sure that you listen up you're probably get it right the first
time it's it's what you want to fail forward fail fast and feel better
goutham own again 500 gun cases at this that's the most important thing is to
listen first a lot of companies go to the forest up and try to sell right away
with his social media they'll happen there do one-way communication whether
it's with the coupon or just feeding their message out there that does not
work all right that's the neighbors I hamer I've always wanted to do that but
we're good out one more time and just with Julie just had tons of the coffee
feeling so what is racing awesome awesome awesome why not pick that song I
picked that song because the Nexus feel connected feels like we all belong it's
that common denominator that Ali's goes about early is today I'm in LA Eric
Coleman he's in Boston right now he is the author of social nanak house social
media transforms the way we live and do business now i discovered erica has this
amazing viral video called social media revolution should all check it out on
youtube it gave me chills no when asked about who you are watashi la ana kamen
they soon I am so excited that my number one bestseller social nomics is coming
to Japan in fact it's been number one in the United States the number one in
Germany number one in Canada the number one of the United Kingdom and not being
translated in Japanese just like it's being translated portuguese and chinese
i would highly recommend this book to anybody but especially to business
owners Eric shows that the world of social media is completely open and the
opportunities are available to you but you just have to take a hold of them oh
yeah
starting to think in the mindset of how can I think differently today
differently today differently today for the question I leave with you today is
whether you're an individual trying to fill out your own brand whether you're a
small business or whether your company are you starting today to start to make
adjustments to your business so then you can thrive and we're here with that Eric
common is very popular there's one thing I want you guys to take away from today
what social dynamics is all about and so the news finds us but in the future of
products and services are going to find us eric ahlman author of socio mix
they're going to be signing books at the wily booth you've got to lead your life
as if your mother is watching because they probably are well if anybody wants
to follow you on twitter what's your twitter name my throat is equal man but
i don't wear a cape your consumer understands me mistakes made there's a
human behind your business going back to the lifers labs you've got to humanize
your business people want to deal with humans and so businesses are becoming
more humanized especially the small businesses that are in this room but
even for big businesses doesn't matter what size you are but until then don't
know what I got though and see you soon
you