Addison Rae Easterling is a young American girl who has become one of TikTok's most popular
stars, and one of the most famous influencers in the entire world.
She was born on October 6th 2000 in Lafayette, a neighborhood in Los Angeles, California.
Her parents are Monty López and Sheri Easterling, who frequently appear with her in her social
media posts. She also has two younger brothers, Enzo and Lucas.
The story of her road to stardom is very similar to Charli D'Amelio's story, another big TikTok
star and a good friend of Addison. In July 2019 Addison downloaded the app and created
her account "addisonre", just to have fun filming a couple of clips. Her first video,
which she made with a friend, got 90.000 likes in a very short time, becoming viral.
She was the first one to be surprised by the success of that little clip, but she immediately
knew she had to take advantage of it, and so kept publishing videos dancing and doing
lip-syncs. In just six months she almost had 20 million followers on TikTok, and even invited
other celebrities to appear with her in her videos, such as the famous makeup artist James
Charles, or the dancer Mackenzie Ziegler, who jumped to fame after appearing in the
program Dance Moms.
On December 2019 Addison collaborated with the D'Amelio sisters, Chase Hudson, and other
famous TikTokers to create the collab project "The Hype House": This is both a TikTok account,
as well as the name they gave to a mansion in Los Angeles, where several influencers
meet to hang out and create content. Just six months later, the Hype House account already
had 15 million followers.
In January 2020 Addison signed a contract with the WME talent agency to boost her career.
Her goal was to expand her horizons and get more involved in other fields such as fashion,
music, dance, television, movies, and even do tours and publish books. One of the first
gigs she got thanks to that was doing a campaign with Adidas.
She also claimed she would work hard to grow on other social media platforms: As of May
2020 she had over 15 million followers on Instagram, and even though she admits she
is not a big fan of Twitter, she reached one million and a half followers there... Where
she doesn't feel very comfortable is in YouTube, where as of May 2020 she only has six videos,
two of them being makeup tutorials.
In February she confirmed her media impact when she was invited to the All-Star NBA event.
There she rubbed shoulders with some of the biggest stars of the world, and only six months
after her first clip! She confessed that such a radical change in her life seemed very surreal,
and as always she rushed to thank her followers – the ones truly responsible for her success.
It was on that very event where she talked about the rumors regarding her possible romance
with another TikTok star, Bryce Hall, who frequently appeared in her videos. She claimed
that the rumors were false, and explained that although they started going out and got
very close, they decided it would be better if they stayed as just friends, mainly because
the two of them have very different lifestyles, and both want to expand their careers in different
ways.
In May 2020 Addison reached 39 million followers and 2 billion likes on TikTok, being the fourth
most followed account in the platform. According to what she has shared, the secret of her
success is based on three pillars:
The first one is, of course, becoming viral, and to achieve that there are hundreds of
tricks and ideas on the Internet.
Another important point is to be consistent, publishing content at least once a day, or
even more. She claims that it is the best way to exploit TikTok's algorithm.
And finally, she says that you do need a little bit of luck. Even the most popular TikTokers
had their share of luck to be able to reach the top.
The career of this breathtaking star is just starting! She's been at it for just one year,
but she will surely keep growing, and we'll be keeping an eye on whatever happens around
her. And what about you tiktakers? Do you follow her? And who’s your favorite TikTok star?