DID TRUMP'S ELECTION LEAD TO WOMEN BOYCOTTING IVANKA TRUMPíS
A CLOTHING LINE?
SHE HAS A CLOTHING LINE THAT IS WORTH UP
TO $100 MILLION AND IT TURNS OUT THAT NOW THERE ARE SEVERAL WOMEN
WHO USED TO PURCHASE HER BRAIN OR SHOP AT RETAILERS WHO SELL
HER BRAND THAT NOW BELIEVE THAT IT MAKES SENSE TO BOYCOTT HER
FOR NOT CONDEMNING HER FATHER AFTER HE WAS CAUGHT ON TAPE
SAYING DEGRADING THINGS ABOUT WOMEN AND ADVOCATING FOR SEXUAL
ASSAULT.
THE PERSON WHO STARTED THIS BOYCOTT IS A WOMAN BY THE
NAME OF SHANNON COULTER.
SHE IS THE CEO OF THE MARKETING AGENCY
AND AFTER THE BILLY BUSH TAPE CAME OUT, SHE BASICALLY SAID NO,
I AM DONE WITH THE VODKA TRUMP.
I UNDERSTAND THAT SHE IS NOT THE
ONE WHO MADE HIS COMMENTS BUT THE FACT THAT SHE CONTINUES TO
CAMPAIGN FOR HER FATHER SHOWS ME THAT SHE DOES NOT UNDERSTAND HOW
SERIOUS THE SITUATION IS.
HERE'S WHAT SHE SAID.
I THINK
WOMEN TOOK PARTICULAR OFFENSES I DID TO THE FACT THAT YOU VOLGA
TRIES TO MAKE FEMINISM A PART OF HER BRAND BUT IS STANDING BY A
GUY WHO WAS AN ALLEGED SERIAL SEXUAL ASSAULT OR OF WOMEN.
THE
DISCONNECT WAS TOO BIG.
AND THEY WERE READY TO SPEAK UP
ABOUT IT AND FLEX THEIR CONSUMER POWER ABOUT IT.
ONE WOMAN BY
THE NAME OF LINDSAY SAYS MY FIRST THOUGHT WHEN SHE WENT TO A
T.J.
MAXX AND SAUL AND A VOLGA TRUMP PIECE OF CLOTHING SAID
GRAB THEM BY THE PUSSY.
WE CAN DO ANYTHING WE WANT.
DON'T EVEN
ASK.
SHE WAS THE VICTIM OF SEXUAL ASSAULT AND WHEN SHE SAW
THAT BRAND, SHE FELT TRIGGERED BY IT.
I USED TO SPEND A LOT OF
MONEY AT T.J.
MAXX.
I AM NOT SHOVING HER ANYMORE AS LONG AS THE RETAILER KEEPS
CARING THIS BRAND.
EVERYBODY IS DIFFERENT.
I HAVE BEEN SUPER LUCKY, I HAVEN'T
LED A LIFE WHERE NOTHING OVERLY TRAUMATIC HAS HAPPENED TO ME SO
I DON'T GET TRIGGERED.
BUT ONE OF THE WOMEN WAS EXPLAINING HOW
WHEN SHE WAS SEXUALLY ASSAULTED, THE GUY HAD CANCER IN AN
APARTMENT AND WOULDN'T LET HER GO.
SHE WAS BASICALLY LOCKED UP
IN A ROOM AND SHE FELT TERROR.
I HAVE NEVER FELT THAT TERROR.
I DON'T HAVE THAT TRAUMA.
CAN I ACTUALLY READ YOU HER QUOTE?
I THINK IT WAS PRETTY
POWERFUL.
SHE SAYS IS A VISCERAL RESPONSE WHEN I SEE THE
NAME IVANKA NESTLED INSIDE A SHOE.
THE MAN WHO ASSAULTED
ME USED ALMOST EXACTLY THE METHOD DONALD TRUMP DESCRIBED IN
HIS CONVERSATION WITH BILLY BUSH.
SHE GOES ON TO SAY WHAT
YOU MENTIONED.
SHE WAS LOCKED IN A ROOM AND SHE FELT LIKE SHE
COULDN'T ESCAPE.
THAT KIND OF STUFF DOES TRIGGER PEOPLE.
SEXUAL ASSAULT, RAPE, THOSE ARE VERY TRAUMATIC THINGS.
I GET
IT.
EVOLVE TRUMP WASN'T THE PERSON WHO SAID THOSE THINGS YOU
COME OUT AND SUPPORT YOUR FATHER AND CAMPAIGN FOR HIM
AGGRESSIVELY AFTER THAT KIND OF EVIDENCE IS OUT PEOPLE ARE NOT
GOING TO WANT TO SUPPORT YOUR BRAND.
THE BOYCOTT HASN'T HAD MUCH OF AN IMPACT THOUGH.
I AM NOT AT ALL SHOCKED BY THAT.
I DON'T KNOW THAT IT'S
SUPER FAIR TO PUT IT ON HER.
SHE IS SUPPORTING HER AND HE IS
A MONSTER BUT HE IS HER DAD.
I GET THAT.
NO ONE IS GOING TO COME OUT AND SAY MY DAD
SUCKS.
NO ONE IS GOING TO SAY THAT, BUT STOP CAMPAIGNING FOR
HIM.
YOU GO AROUND TALKING ABOUT I CARE ABOUT WOMEN SO MUCH
AND I CARE ABOUT MATERNITY LEAVE.
NO YOU DON'T.
YOU CAN'T
GO AROUND SAYING YOU ARE A FEMINIST WHEN YOUR FATHER IS
RIDICULOUS IS SAYING THESE RIDICULOUS THINGS ABOUT WOMEN.
STOP CAMPAIGNING FOR HIM AT THE VERY LEAST.
I DON'T THINK SHE SHOULD STOP CAMPAIGNING FOR THEM, BUT POINT
REALLY WELL TAKEN AS IT BECOMES MORE UNBEARABLE WHEN SHE
PRETENDS THAT HE HAS A POSITION THAT IS PRO-WOMEN WHEN HE
DOESN'T HOLD THOSE.
THAT'S A LIE.
YOU HAVE TO GO A LITTLE
FURTHER.
YOU'VE TWISTED THE TRUTH TO MAKE THEM SEEM MORE
PALATABLE WHEN IN FACT HE WOULDN'T DO ANY OF THOSE THINGS.
THE SPEECH SHE GAVE AT THE RNC COULD'VE BEEN GIVEN AT THE DNCÖ
PROBLEM WITH IT WAS THAT IT WASN'T TRUE.
I DON'T UNDERSTAND
ALL OF THAT, BUT I MAY THINK GIVE HER A PASS BECAUSE THAT IS
HER DAD, BUT THEY DON'T THINK THAT AND THEY'VE EVERY RIGHT IN
THE WORLD'S NOT THINK THAT.
IF YOU THINK IT IS NO BIG DEAL FOR
YOU IT IS LIKE KIND OF GOING TO A SOLDIER WHO HAS PTSD AND HE
GETS TRIGGERED BY A LOUD SOUND.
WHAT DID YOU GET TRIGGERED?
YEAH, AN IED EXPLODED UNDER HIM ONCE SO THAT SET HIM OFF.
IF
YOU WERE TRAPPED IN A ROOM WITH A MAN WHO WAS SEXUALLY
ASSAULTING YOU, YES, SOME THINGS COULD ACTUALLY HAVE YOUR MEMBER
THAT TIME AND I COULD BE TRAUMATIC.
I SUSPECT THAT THAT
IS NOT A HUGE GROUP OF PEOPLE TO BE HONEST.
THAT IS WHY I AM NOT
SURPRISED THAT HER SALES HAVEN'T GONE DOWN AND ONE MARKETER IN
HERE IS LARGELY RIGHT.
ALL ANYONE CARES ABOUT IS NAME
RECOGNITION.
DOESN'T MATTER IF IT IS GOOD OR BAD.
THE MORE THEIR NAME HAS BEEN MENTIONED, ACTUALLY HER
NET SALES HAVE GONE UP.
IT IS INTERESTING.
THE SAME THING HAPPENED WITH
CHICK-FIL-A AND THAT WHOLE DEBACLE IN 2012 WHEN THE HEAD OF
IT CAME OUT AND SAID NEGATIVE THINGS ABOUT GAY
PEOPLE.
A LOT OF LIBERALS WANTED TO BOYCOTT THE BRAND BUT
PEOPLE STARTED BUYING FROM IT EVEN MORE.
LET ME GIVE YOU THE NUMBERS.
GO-AHEAD.
I WAS GONNA SAY QUICKLY, WE NEVER GOT THE FINAL
NUMBERS ABOUT WHETHER THAT BOYCOT DID ANYTHING BUT I'M THE
FIRST ONE TO ADMIT THAT WE DIDN'T GET IT RIGHT.
IT SEEMS
LIKE IT DIDN'T HAVE MUCH OF AN EFFECT.
I THINK I'M THE ONLY ONE
STILL DOING IT.
TO EACH HIS OWN.
HELP ME STAY STRONG.
IT IS TOUGH.
LET'S GO TO GRAPHIC 5.
ACCORDING TO ANNUAL
AND QUARTERLY REPORTS SALES AT THE A VOLGA TRUMP BRAND GREW
29.4 MILLION OVER LAST YEAR AND INCREASED 11.8 MILLION IN THE
LAST SIX MONTHS.
IN LIGHT OF HER INVOLVEMENT WITH THE CHUM
CAMPAIGN FOR PRESIDENT, HOW LIKELY WOULD YOU BE TO CONSIDER
BUYING HER LINE OF SHOES OR CLOTHING?
THAT WAS ASKED TO A
NUMBER OF SHOPPERS BETWEEN THE AGES OF 18 AND 24 AND ABOUT 18%
SAID THAT THEY ARE EXTREMELY LIKELY TO KEEP SHOPPING FOR
CLOTHING, 33% SAID VERY LIKELY, 32% SAID SOMEWHAT LIKELY THAT
ONLY 11% SAID NOT VERY LIKELY AND 6% SAID NOT AT ALL LIKELY.
PEOPLE ARE NOT DETERRED FROM PURCHASING HER BRAND BUT IT DOES
NOT MATTER.
AT THE END OF THE DAY WHAT REALLY MATTERS IS WHAT
YOU COMFORTABLE DOING AND IF YOU DON'T FEEL COMFORTABLE
PURCHASING HER CLOTHING, DON'T DO IT EVEN IF IT DOESN'T HAVE AN
IMPACT ON HER BUSINESS.
THE BRAND EVE OUTCOME MIGHT BE OKAY,
BUT WE KNOW NOW FOR A FACT THAT THE BRAND TRUMP IS SERIOUSLY
DAMAGED AND WE KNOW THAT NOT BECAUSE OF OUR OPINION BUT
BECAUSE OF HOW THE TRUMP FAMILY IS REACTING.
NUMBER ONE THEY
HAVE SERIOUS ISSUES AND THEIR PROPERTIES NOW ARE PEOPLE ARE
TRYING TO FIGURE OUT HOW TO SUE THEM OR HOW TO GET OUT OF THE
APARTMENTS BECAUSE THEY ARE LIKE IT IS EMBARRASSING TO LIVE IN A
PLACE THAT HAS THE WORD TRUMP AND IT.
WE ARE MORTIFIED.
A
LOT OF THESE PLACES ARE NEW YORK AND NEW YORK IS VERY LIBERAL ON
TOP OF JUST THE NORMAL DECENT HUMAN BEING MORTIFYING.
SOME FAMILY MEMBERS WON'T COME VISIT THEIR FAMILY AND THOSE
BUILDINGS BECAUSE THEY DON'T WANT TO SEE THE NAME TRUMP.
THESE IN SERIOUS FINANCIAL ISSUES THERE BUT MORE SO THAN
THAT, EVIDENCE FOR THE FIRST TIME TRUMP IS GOING TO DO A
PROPERTY THAT DOESN'T HAVE THE WORD TRUMP ON IT.
THEY ARE
GOING TO CALL IT SCION.
THAT MEANS HE KNOWS THE BRAND IS
DAMAGED.
IT IS SO DAMAGED THAT EVEN TRUMP DOESN'T WANT TO DO
USE HIS OWN NAME ANYMORE.
THAT MEANS THE BRAND HAS RABIES.
KNOW THEY ARE IN A WORLD OF HER OVERALL WITH THE TRUMP
BRAND.
THAT IS GREAT NEWS.