Portions of New Day Northwest
are sponsored by Razor.
Hey, welcome back.
So everyone has a gamer on
their holiday list, right?
Well, it's time you hook them
up with some sweet accessories.
Razer, known for their great
line of gaming products,
has just opened a physical store at
U village and my evening pal Angelo
Russell got a chance to check it out.
Fraser is a worldwide gaming
lifestyle brand leader.
We are a company that was founded by
a mission statement of four gamers
by gamers which starts from our CEO
and our original co-founder making
the first ever gaming mouse and a
variety of other products that enable
us to now become the number one
market share leader and peripherals.
But we offer off also offer suite
of products for every type of gamer,
every type of platform and every
type of abuse.
And so we're just all about gaming.
Yeah, so you would retail
location so tell me about those.
Yeah, so our fans were dying for
an opportunity to be able to
touch our products one on one.
Obviously you can go to partners
like Best Buy which is big partner
of ours to try our products,
but they really wanted that razor brand
experience and we wanted to have an
opportunity to engage with our fans.
Whether it's one to one selling
them something, whether it's a
community based event or a streamer.
So we opened our first store in EU S
in San Francisco and then we opened
our second one in Las Vegas a couple
years ago and now Seattle is our
third and so we're really excited
to be coming to the Seattle area.
We had a great turn out.
For the for the store opening
on Saturday and we think there's
a ton of potential.
How did you go about choosing
Seattle as this third location?
Yeah, I mean, I think it seems really
natural and organic from the point of that
we work with so many partners in Seattle.
Whether it's you know Microsoft
on the Xbox licensing,
whether it's Amazon on the retail side
or any other the other many of partners
that we work in Seattle were always up.
There were always in that area.
It kind of made a lot of sense,
but also were able to actually look.
Of course, protecting all consumer privacy.
But we are aware of where
we're shipping product too.
And where our customers are coming from,
and so we also read through
our social media comments,
Twitter, YouTube, Instagram,
a lot of interaction with our CEO and
kind of combine all that data and say OK,
this is clearly a destination where
Razer fans are and where gamers are.
And so it just made a lot of sense
for Seattle to be our next spot.
So razors been around for awhile.
You now have these, you know at
least three retail locations.
What can people expect to find
in one of your stores? Yeah,
great question.
So one of the coolest things that
we're doing for our most ********.
Fans who are shopping with us
is we're offering them exclusive
products and opportunities,
so products that you can only find on
razor.com or only finding a razor store.
We also allocate our inventory to
make sure that there's always an
opportunity for that early adopter
in that ******** Razer fan to get
their hands on something early
so it's going to be the best.
The first place you'll be able
to go and interact with any of
our latest and greatest products.
And so when they're coming in store,
we always want to reward them
with something
unique that's different from other places.
You could shop patches so. For someone,
let's say they're not in the gaming,
but maybe they have a game where they love,
and they're thinking about the holidays.
Could they go in a razor store and
perhaps find something that might work?
Absolutely, yeah.
I mean, it's it's great gift giving time.
We have a variety of products to offer
for all budgets and all gaming types.
When I was there in Seattle on Saturday,
helping people do their purchase decision,
whether it's a 10 year old kid or a 50
year old guy or anything in between,
we always had something,
whether their console PC mobile.
We've got a variety of products to offer,
a lot of different price ranges,
and we're well stocked.
On inventory,
so you won't have to worry about
whether you can find it or not.
We've got really well stocked shelves right
now, yeah, so now, So what are some of
the must see attractions at the store?
What do we not want to miss? What
do you not wanna miss?
I would say laptops or wanna definitely
one of the biggest ones because
our laptops are super premium,
super high built, zero compromises.
They're the kind of laptops that we
would want to use ourselves and sort
of really get that experience of
the build quality, the performance,
the screen, the GPU, the CPU.
You really gotta be there and really
touch and feel and experience.
The product when you're going to be spending,
you know $2000 or more,
especially so I believe that
the laptop so they are the ones
that where people come in,
and they're really like wow,
OK, Now I get it like I was.
Kind of questioning whether this this
is something that I wanted to get,
but now that I see it in person,
I've experienced the quality of it.
I've felt it.
I've touched, I've played with it.
That's when they really feel like they
can come over the top and actually
made the commitment to buy something,
and I think that's that,
wow,
factor that they're getting
pretty cool. So to learn more
about what Razer has to offer.
Just visit the website on your
screen and of course they've
got links on new days website.