- If you want to learn how to create
an epic motion poster for your products,
then you've come to the right place.
Today I'm gonna be showing you the step-by-step process
I used to create this epic product motion poster.
(upbeat music)
(can opens)
(man swallows) (man sighs)
I used the free online video editor, called InVideo
to create this epic product motion poster.
And there's a free template in the description
that you can use to do exactly the same.
So let's get started.
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The first thing you're going to want to do
is create your free InVideo account.
So click the link in the description
and all you have to do is click on Sign Up,
enter in your email address, and choose a password,
and then click on Create Account.
In order to create this epic product motion poster,
I chose a blank canvas and I'm gonna go for wide dimensions.
So then just go and click on Make a Video.
Once the InVideo editor loads,
you are just going to want to delete everything,
so you have a completely blank canvas.
So I'm just gonna go and delete this caption,
and I'm also gonna delete this logo placeholder.
We are going to start by editing the scene duration.
So I'm just gonna go and click on this pencil icon,
and I'm gonna change the scene duration to seven seconds.
The next thing you are going to want to do
is add a background to your canvas.
So you can use free websites,
such as Vecteezy to download free vector images
that you can use for the background
of your epic product motion poster.
Once you have found a background that you like,
all you need to do is just upload this
and drag it onto your canvas.
So for my background, I'm using a simple gradient block
that is the same colors as my product.
Next up, you're going to want to get a picture
of your product that has a transparent background.
So you can just go and take a picture with your phone,
and then you can remove the background
using InVideo's background removal tool.
Once you have the picture of your product,
all you're going to do is upload this
and drag it onto your canvas and click on Add as a Layer.
Now you can resize this picture of your product,
so that it stands out really well.
So I'm just gonna go and resize this,
and then all you need to do is just make sure
that it's aligned to the center of your canvas.
Now you can go and add some elements
to your product motion poster,
just to make things a little bit more lively.
So because this product is a drink,
I'm just gonna add some ice cube elements to the video,
just to illustrate to the customer
that this is the perfect thirst quenching drink.
Now, once again, you can use a free website,
such as Pngtree, to find these types of elements
for your video.
And, of course, make sure that you're adding elements
that are relevant to your product.
So once you have found some PNG elements,
once again, all you need to do
is just go and drag these onto our canvas
and hit Add as a Layer.
So now I'm just going to resize this element,
gonna make it a little bit smaller,
and we are just going to go and put this
around the bottom of the can.
And as you can see, I'm using two different types
of ice cubes for this video.
And this is just to add some visual diversity to the video.
Now we can go and add some captions to our video.
So in order to do this, we're just gonna go to Text
and you can go and use some of the text styles,
or you can just go for a plain heading.
So I'm just gonna go for a plain heading over here,
and then you can go and choose whatever font you like.
Make sure that you're using the same fonts
that you use on your website,
so that you keep brand consistency.
So I'm just gonna go to Font over here
and I'm gonna go and choose my own font.
And now if we double-click on the caption,
we can go and type in whatever we want.
So I'm just gonna go and put in, "Our fresh new taste,"
then over here, I'm gonna change the font size to 88.
And then what I am gonna do is I'm just gonna tab this down
and now we can just go and we can drag this caption
to this side over here.
So once again, I'm just gonna make sure
that it's horizontally aligned to my canvas
and also aligned in the center of this side of the canvas.
So now I'm gonna repeat that process
and just add another caption to the left-hand side
of the video.
And this just adds some equilibrium to your video,
so that when the audience is watching the video,
their eyes aren't drawn to any one side of the video.
When it comes to the copy of the captions themselves,
just make sure you keep it short and snappy,
and just try to sum up what your product is
and the point you're trying to get across.
So now we have all of our elements on the canvas.
The next thing we want to do is add some animation
to each of these elements,
so that the video is a little bit more exciting
and visually engaging for the audience.
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So firstly, we're gonna add some animation
to the main product itself.
So what we can do is we can click on this,
we can go to Animate
and then where we have the In animation,
we can go and choose from different animations.
So what I'm going to do
is I'm actually gonna go and choose from up.
So that means that the can
is just going to fly in from above.
Now, I want to add some animation to the can
once it's actually in place.
So we can click on In Place on here,
and what I'm gonna do is I'm gonna go and zoom in.
So that just means it's gradually going to get bigger
as the video plays.
So now that we've added animation to our main product,
the next thing I'm going to do
is add some animation to the elements.
So I'm gonna go and add some animation
to these ice cubes.
So what I want to do is I want the two ice cubes on the left
to fly in from the left and the two ice cubes on the right
to fly in from the right.
So we're gonna go and choose this first ice cube element.
Once again, we're gonna go and click on Animate
and then we can scroll down
until we see the flight animation
and I'm gonna go and click Left.
So that means it's going to fly in from the left.
So now I'm gonna do that with this second ice cube
over here on the left as well.
Now I've added that animation
to the two ice cubes on the left,
I'm just going to repeat the process
for the ice cubes on the right.
So once again, I'm gonna choose this,
but this time I'm gonna scroll down to the Flight animation
and I'm just gonna go and choose from the right.
Finally, I'm gonna add some animation to my captions
and, once again, I'm gonna do the same thing.
So I'm gonna have the caption on the left
coming in from the left and the caption on the right,
coming in from the right.
The next thing we are going to do
is change the music for our video.
You want the music to be relevant to your product
and your brand.
So I'm just going to go to Music over here.
And because this product is sort of icy
and supposed to be sort of cool,
then, what I'm just gonna come and do
is I'm just gonna go and type in, "Cool."
So I found this track over here,
called "Rocking Cool Advert"
and I think that suits really well.
So I'm just gonna click on these three dots
and hit Replace Music.
The next thing I want to do
is add some sound effects to the video.
So I want to add some sound effects
that illustrate the product really well.
So I'm gonna add somebody opening the can
and just taking a sip.
Now I've already downloaded these sound effects
and uploaded them,
but if you're looking for the best free places
to download non-copyright music
and non-copyright sound effects,
check out the other video that we have created on this.
Once you have found and uploaded some sound effects
that are relevant to your product,
you can go to Voice Over
and click on Import from My Uploads.
So firstly, I'm gonna go for the can opening sound effect.
So I'm gonna click on these three dots
and click on Add as VO.
Next up, I have a sound effect
of somebody actually drinking a drink.
So I'm just gonna click on the three dots again
and click on Add as VO.
Now we can zoom into our timeline,
so that we can go and trim those sound effects accordingly.
So I want them sound effects
to come in halfway through the video,
so I can just come and bring the timeline
down to three and a half seconds
because the whole video is seven seconds.
So now I can just drag this sound effect
of somebody opening the can to three and a half seconds.
Now, next up, I want to go and trim the sound effect
where somebody actually takes a sip.
So I'm just gonna go and trim this sound effect down.
And then I'm gonna drag it back down over here.
And we can see this part over here
is where somebody actually takes the sip.
So what I'm gonna do is I'm just gonna start it
where the sound actually peaks up.
Then I'm just going to trim this, like this,
and I'm just going to go
and drag it next to my other sound effect,
so now that they're right next to each other.
So now if we just go and play those sound effects...
(can opens)
(man swallows) (man sighs)
And we can see that they follow on perfectly
from each other.
Now what you can go and do
is you can adjust the volume of your sound effects,
so that they don't overpower the music too much.
So I'm just gonna go and click on this.
I'm gonna go to Volume & Fade
and where it says, "Background Audio Dips To,"
I'm only gonna go and dip it to around 60%
because I don't want the music to go too low
and the sound effects to overpower the music.
So now that we've added those sound effects,
the last thing that we can do
to make this video really visually engaging
is to add a relevant overlay.
So if we click More over here, we can go to Overlays
and then you can go and add an overlay to your video,
but just make sure that it's relevant to your product.
So I'm gonna add this overlay,
which has snow falling to my video
because that's really relevant to the product,
which is an ice-cold drink.
So now let's go and play our full video.
(upbeat music)
(can opens)
(man swallows) (man sighs)
So there you have it, an epic product motion poster,
for your products.
If you want to learn how to create an epic promo video
for your business, check out this video over here.
And if you're interested in learning
how to create an easy stop motion video,
then check out this video over here.
This has been Elliot with InVideo,
and I'll see you in one of those videos.
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