LIZ: WE HAVE FACEBOOK NEWS FOR
YOU AND IT'S A BIGGY.
PEOPLE ARE FINDING OUT FACEBOOK
KEEPS A LIST OF YOUR INTERESTS.
BUT ITS BUSINESS MODEL IS ABOUT
MANIPULATING YOUR EMOTIONS AND
INNERMOST DESIRES TO KEEP YOU
ONLINE TO BOOST AD SALES.
WATCH OUT HOW ADS SUDDENLY
STREAM ACROSS YOUR COMPUTER.
YOU KNOW HOW MARK ZUCKERBERG HAS
GONE ON AN APOLOGY TOUR FOR THE
LAST 12 YEARS?
WE'LL BREAK DOWN HOW FACEBOOK
ADVERTISING WORKS.
SO HERE IS THE THING.
YOUR INNERMOST HUMAN DESIRES,
THEY MANIPULATE YOU TO STAY ON
THE PAGE LONGER, RIGHT?
>> THAT'S RIGHT.
FACEBOOK HAS BECOME A BREEDING
GROUND FOR WEAPONIZING PERSONAL
DATA.
AS THIS PEW RESEARCH CENTER
STUDY DEMONSTRATES USERS DON'T
HAVE A BASIC UNDERSTANDING OF
HOW THAT DATE IS BEING USED OR
EVEN IF THEY HAVE AN
UNDERSTANDING THERE IS AN ADS
CONTROL PAGE, THEY DON'T EVEN
UNDERSTAND HOW TO USE IT.
IT'S A PROBLEM.
AND IT'S A DATA PRIVACY
NIGHTMARE.
LIZ: WHEN FACEBOOK USERS WERED
ASKED TO LOOK UP THEIR AD
PREFERENCES PAGE.
PEOPLE CAN HARDLY READ THE
DIRECTIONS FOR THEIR SMART TV.
I CAN'T.
YOU HAVE GOT TO CHANGE YOUR
PRIVACY SETTINGS.
WHAT IS KEY IS THIS.
WHEN YOU GO ON OUR LAPTOP OR
PHONE.
IF THE MICROPHONE IS TURNED ON,
THE ANDS CAN HEAR YOU.
I TRACKED 8 APPS THAT WERE
LISTENING TO ME WHEN I TALKED
ABOUT SNEAKERS AND ALL OF A
SUDDEN SNEAKERS WERE FLYING
ACROSS MY FACEBOOK PAGE.
>> ANYTHING YOU DO ON FACEBOOK
WILL BE USED TO TARGET YOU WITH
ADS.
I HAVE BEEN IN THE SEAT WHERE I
AM TARGETED AND I'M TELLING
MYSELF WHERE IN THE WORLD -- HOW
AM I SEEING THIS AD IF I JUST
LOOKED THIS UP ON GOOGLE.
BUT I HAVE BEEN IN THE OPPOSITE
SEAT AS AN ENTREPRENEUR THAT
STARTED AND CONTINUES TO RUN
COMPANIES THAT NEED TO MARKET.
I KNOW UNFORTUNATELY HOW
POWERFUL FACEBOOK AD PLATFORM IS
IT'S SO POWERFUL TO THE POINT
THAT IF YOU WANTED TO, ANYBODY
IN THE U.S. DOCK THIS.
YOU CAN CREATE A FACEBOOK PAGE.
CREATE AN AD FOR YOUR NEW BABY
BOTTLE YOU WANT TO START.
YOU CAN TARGET LET'S SAY WOMEN
AND MEN FROM 25-30 IN A SPECIFIC
CITY THAT GO TO A CERTAIN SCHOOL
THAT ARE INTERESTED IN A CERTAIN
TYPE OF SHOW, AND I CAN GO ABOVE
AND BEYOND, SAY I AM TRYING TO
MASS MARKET MY NEW BABY BOUGHT
AND TARGET THE EXECUTIVES AT
WALMART I'M TRYING TO MEET WITH.
IF IT'S NOT USED FOR GOOD
PURPOSES, IT'S UNBELIEVABLY
DANGEROUS.
LIZ: EVERYBODY LIKES THAT BOOST
YOURSELF ESTEEM WHEN YOU HAVE A
LIKE.
IT SETS OFF A DOPAMINE SHOT IN
YOUR BRAIN.
>> THEY ARE LURING PEOPLE IN TO
GIVE THEIR PERSONAL DATA.
THEY ARE INVITING PEOPLE TO HAVE
A SO-CALLED 10-YEAR CHALLENGE
WHERE THEY ARE PUTTING BEFORE
AND AFTER PING TOURS OF
THEMSELVES.
AND THERE ARE DATA RECOGNITION
ISSUES.