at 18 past the hour now there is new
fallout for an iconic american brand
coca-cola going all woke and it's
messaging to americans uh
especially concerning georgia's voting
laws now there's a new nonprofit
calling the company out for hypocrisy
[Music]
so it goes on from there the group has
called consumer research launching that
campaign pointing out that coke has been
silent
on human rights abuses in china even as
it takes a far-left stance here at home
vivek ramaswamy is an entrepreneur and
author of the forthcoming book
woke inca it'll be out second week in
august and vivek
welcome back here i mean listen your
entire book is about this concept
what do you make of the pushback now
well look i think coca-cola bill is
among those companies that had
has mastered the art of blowing woke
smoke that is using progressive values
to cover up their actual business
practices it's a lot easier for them to
talk about voting laws in georgia
than it is to reduce their own reliance
on slave labor in china
it's a lot easier for them to teach
their employees how to be less white
than it is to reckon with their own role
in fueling a nationwide epidemic
of diabetes and obesity by the way in
the black community that they profess to
care so much about and so
when these ceos weighed into politics
bill they try to have it both ways
they want to force their values down our
throats but without democratic
accountability
that's why i like what consumer research
is doing is they say you don't get to
have it both ways
if you're going to wade into politics
then we're going to hold you politically
accountable
and not allow you to avoid debate on
these contentious social issues so i'm
glad to see what they're doing
you know i've seen your book i've read
it we've had a long conversation about
it your premise is this
pretend to care about something other
than profit or power
precisely to gain more of each does that
fit in here
that's exactly right i mean look
coca-cola has a lot of difficult
business practices that it would rather
not talk about and we live in this
moment where a lot of consumers appear
to care about progressive social values
at these companies and so this is just
another way
for them to make an extra buck for them
to aggregate
profits for coca-cola and power for its
ceo
but i think that once we see through
this charade of virtue signaling
consumers aren't going to fall for the
trick any longer that's why i wrote the
book but i think that's also why
groups like consumer research are doing
good work in exposing that hypocrisy
really that fraud for the essence of
what it is this is will heil i don't
know if you know him or not he's the
executive director of this group that we
mentioned here consumer research listen
here
they don't lift a finger to criticize
the ccp and their human rights abuses in
china but
they want to preach to the american
consumer who they should be serving
about political issues that are not
germane to their business stop cozying
up to woke politicians
focus on your customers um is this the
push back
that you well look he hits on a pretty
important point that very few people
have appreciated which is that
the ccp the communist party of china has
weaponized the woke pandemic
and in particular woke capitalism to
advance their own geopolitical goals
because what they do bill is they roll
out the red carpet
for any company that criticizes the
united states but they build a great
chinese wall that prevents you from
coming in
if you criticize the ccp so it's now no
surprise
that every time they're pressed on their
human rights abuses in the shanjang
province
with the uyghur human rights crisis the
first thing that xi jinping now says
is that black lives matter shows that
the united states is no better and the
way they're able to get away with it is
the two-faced corporations
that criticize the united states for
injustice but don't say a peep in china
so this actually has geopolitical
consequences
that go beyond the consumer-based
hypocrisy
embracing the communist government in
cuba that's blaming it all in the united
states
the vague who who's who's next who would
be the next target
well who would be the next target in
terms of which companies are
going to are going to go is it delta is
it nike
i mean look i think i think we're seeing
it in the nfl you were just talking
about it in the earlier segment and i
think that the private sector used to be
one of those places that brought us
together because we live in a divided
polity right
we're politically divided that depends
on certain spaces that can
still bring us back together major
league baseball stadiums nfl stadiums
and as each of these institutions and
each of these companies go woke
we now lose the ability to come together
in those apolitical spaces
that used to bring us together as one
people and i think that's the real loss
bill
prepare pretend to care about something
other than profit or power precisely to
gain
more of each these are your ideas
they're in woke inc you can get it very
soon
but great to see you we'll talk again
very soon thanks
hi everyone i'm brian kilmeade i want
you to do me a favor i want you to click
to subscribe to the fox news youtube
page
this is the only way that i know for
sure that you're not going to miss any
great commentary
any great news bites any great
interviews coming your way on fox you
can get it all here
on youtube so subscribe right now