Hi Gang have you ever wondered why some people
are way more successful in business than others
The facts and figures are quite startling
only a few percent of businesses get into
the million pound revenue plus stage
and in this video, I want to share with you
why I think that is and why I think you can do the same.
I'm James Sinclair, and this channel exists to help
you grow your business,
I'm passionate about entrepreneurship.
Over the last few years I've built a
big multi-million pound business,
we employ hundreds of people
we've learned a thing or two and we want to share it with
you here on the YouTube channel as we do every Monday
and Thursday at 7 o' clock, this is the place to be.
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especially if you disagree
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in and answer and get involved.
Now look let's be honest right
I think there's a DNA thing to why some people are
way more successful than others.
I think some people have the capacity to do more, be more
and move more mountains.
That is not to say those of you that are having some
level of success can't go to the next level.
I think there is a reason why 35% of self made millionaires
in the U.K. are dyslexic.
It's because people with a learning difficulty
or dyslexia can still be super successful
because when they're growing up they're trying to say
Well you're not very good at that
let's find some things you are really good at
and give you some help with those things
that you're not good at.
Actually, that's the right way to be.
Entrepreneuers successful entrepreneuers
get that they can't do everything,
and we need even when someone says that
to you, does your mindset align with that.
My mindset absolutely totally aligns with it.
I don't like doing anything that I don't like doing.
Why would you do something that you don't like doing?
I want to focus all my efforts and energies
on stuff that I can do easily,
stuff that grows my business,
stuff that's going to make a soup successful
I want to get rid all the stuff I'm not good at.
So I put together the five key attributes of people
or talents that an organization needs to go into
absolute stratosphere.
What a number one priority office needs
is an entrepreneur.
See an entrepreneur thinks differently
they see opportunities, they make stuff happen.
And this is the things that I believe that
great entrepreneurs do really well
they come up with a war plan with an end in mind.
They can say what their war is that they
want to win, and they can say when it's going to end
as best they can they have a finish date
for stuff to be completed by.
They're thinking about how can we get through tomorrow
not today, they're thinking about growing their business
not running their business.
They understand about risk and reward
and they understand they're going to have to
sign up to things and roll the dice
and calculate risks to get them done.
And most people have a real problem with taking risks
they're really good at talent spotting
and they go around looking for the best
people to help them on their journey to succeed.
And that's why an organization does so well
they're always reviewing and improving.
Can we make things better
they're never satisfied
even when things are going really well
they think about this
they think if they don't innovate
they're going to evaporate.
So they're always trying to innovate
every stage they're doing
because they understand that there's another
entrepreneur on the way up trying to innovate them,
to out innovate them.
They're doing high value tasks
I constantly think, am I doing something
that's worth 10, 20,
one hundred two hundred thousand pounds
to the organization.
And if not millions. I'm never thinking
with the thing I'm doing here if it starts
thinking well this is a repeatable task
I'm not leveraging my time here.
I'm doing the same thing on repeat
if you're doing the same stuff on repeat
that's unleveraged work, how can you expect to be successful
never do anything that's less than a hundred pounds
an hour worth of value for your business
when you're starting new, or even when you're existing.
I'm going to be doing stuff that is the
impossible not the possible.
I want to do stuff like making deals happen.
That's so impossible to some people,
I know that's possible for me so therefore
I want to make more deal stuff,
I want to make more stuff get over the line
that's so important to me.
so gone, that when the early days so that I could
get more stuff done at,
the first person I really employed was a secretary.
I was 17, 18 years old at the time
and people think, you can't have a secretary
at 17, 18 years old.
I had already employed a full time cleaner
so that I had more time to go and do work stuff
as if I thought that was low value,
but the next person was employing a secretary
her name was Jean, and she came and worked
in my Nan's spare room.
And she came in and done all my paperwork
she filed all my accounts
she done my email
she opened my post
she organized to get my car clean
she went and got me lunch
she booked my holidays
pretty much what my P.A. does right now.
She's thinking for me so that
I don't have to buy stuff, do stuff
don't have to do day to day tasks
because I'm an entrepreneur I'm a leader of a business
I want to make sure that I'm bringing in
at least a half a million pounds a month
just to pay the wages, so I don't want to be doing
low value tasks and I got that when I was 17, 18 years old
getting rid of all of that noise
focuses you mind to do the higher value stuff.
The next person that you really need to employ
is your right hand man or your left hand lady
and this is your M.D., your C.E.O.
And this person is doing a very different job
to the entrepreneur, the entrepreneur is doing
the war planning
they're thinking about tomorrow.
While you're M.D. is thinking about today
they're in the business, the entrepreneur
is on the business, the M.D. is in the business
making sure all the detail happens
they're a consistent person
they're not like an entrepreneur
that's attracted to bright shiny
new objects
they're the person that's making the stuff happen
they're looking after the staff
because usually entrepreneurs they're on to the next thing
all the time, they have short attention spans
because they've got so many things wearing around
in their head.
M.D.s are very good consistent organized people.
They're managing the K.P.I.s
they're managing the profit and loss
they're making sure that the vision, the war plan
is happening and they come up with the battle plans
to meet that war plan.
Now this is my big philosophy of business
that really to be successful
you need to follow, what I call it
E plus M equals S
that's entrepreneurship plus management equals success.
And I think we really went into stratosphere
when I employed Ira, who's our M.D.
Who's been with me for over 14 years now
he's looking after today so I can focus on tomorrow.
The next person that you need to have in your armory
is a bean counter.
This fantastic financial person, this F.D.
Now in the beginning for me, that was a bookkeeper
then another bookkeeper.
But I think I've really gone into stratosfire
over the last year when I've gone in and employed
a fully qualified accountant rather than
just using my own accountants.
And this person sits a couple of desks away from me
and has that tri part agreement that business needs
so you've got the entrepreneur
you've got the M.D., and then you've got the F.D.
And this person is helping you raise finance
he's making you more efficient
or her,
and they're very very good
at finding money that you just didn't know existed.
Your bank is full of them, you'll find it easier
to raise finance, and in this book
"How To Get Rich" by Felix Dennis
that is a great book that I think all
entrepreneurs to read.
Felix said, now this guy when he died was like
half a billion pounds that is a tremendous amount of money
Felix said he said look, you need to employ these people
before you can afford them.
Because you can't not afford to have them.
They are free, they make you money
our F.D. is, you know, doing this R.N.D.
Tax rebate for us
it could be in the region between 300 and three quarters
a million of pounds that we wouldn't have had.
I should have sold a property and employed an F.D.
And paid the 60 to a hundred thousand pounds
a year it'll cost you to have one of these
in my business five years ago.
That investment in that person would've
completely outweighed the investment into property
in my opinion
and I didn't do that because I wanted to own
bricks and mortar
obviously I'm a man that believes in property
but I should've invested into that talent
because investing in that talent would've been
able to allow me to buy a lot more property quicker.
And then the last person that works
hand in hand with the entrepreneur
is your Master Marketer.
You need to have someone that's going to be around you
to get you known, to get your business out there
this is not a sales person, sales people are very important
absolutely crucial to a business
if they don't make sales then obviously
your business isn't going to be a business.
But you need someone that knows how to get your message out
now the entrepreneur the business owner
should be a Marketer of their business
more than anything else
all great entrepreneurs are amazing marketers
in fact, you know, when you see loads of
successful business owners, they spend more time
with the marketing department than with
any other department in the business.
There's a reason why you know who Richard Branson is
or who Walt Disney was
or who Steve Jobs is
it's because they're marketers first
and entrepreneurs second.
And they come so close together but yet
you need to find an amazing marketer
that will implement all your vision of marketing
someone that you can work with
that understands about video, website, copy
all the stuff that I've mentioned in "Getting Customers"
this book here, all of marketing,
you can get all my books on my website
JamesSinclair.net, just pay the post and packaging
please consume them and read them
especially the stuff we put out on marketing
because once you understand marketing
and you get marketing and you've got that
Master Marketer that works for you
you can really set your business into absolute stratosphere.
So let's quickly just go over them again
you need the entrepreneur, you need the P.A.
A P.A. will give you so much time back
it's a great investment.
You're gonna need an M.D. you're right hand man
or your left hand lady to look after the day to day
of your business so that you can focus on tomorrow
Next you're gonna need your F.D.
Your finance director your bean counter
looking after the money and making sure
that money's there and makes it more efficient
next you need that Master Marketer to work with you
to get your business famous, get it out there to the world
so you get as many customers knocking on the door
ready to buy from you.
That again is my top five people
that builds a super successful organization.
Do you agree, do you disagree, comment below
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