hey what's up guys in this video i want
to tell you a story of how i increased
the rank of one of my amazon fba
products from the organic
rank 8 spot
to the organic rank 2 spot in my niche
on its primary keywords and actually you
know what i kind of misled you i didn't
do it i had the help of an amazon agency
that i've actually worked with before
their name is fountainhead m e if you
guys have been subscribed to my channel
for a long time then you've probably
heard me talk about them before
but i want to tell you about how they
did this in case you are selling fba
products now this will work for non-fba
products but i'm guessing pretty much
anybody that
this is relevant to probably going to be
fba but anyways i'm going to tell you
that story in this video so let's get
started
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real quick reminder to all my
print-on-demand sellers i've got a free
weekly print-on-demand giveaway that you
can enter using the link in the
description takes like 10 seconds to
take advantage of that also i've got a
free seven day amazon fba mini course
and a great amazon fba facebook
community if you guys would like to join
all linked in the description all right
so the reason you're here
i worked with fountainhead marketing
engineers i call them fountainhead me
for short i worked with them on this
project and was actually really
surprised at how quickly we were able to
achieve the desired result now i did say
that uh my product went from rank 8
to rank 2 and being rank 8 means that
hey it was already pretty well
established right i mean being ranked 8
on the primary keywords is not a bad
problem to have it's really not a
problem at all
but there's obviously an increased sales
velocity
associated with every organic rank
increase um and
basically i'm going to tell you how we
did that but first i just wanted to
introduce you to fountainhead marketing
engineers so these guys are an amazon
agency they specialize in basically all
things amazon and i'm a pretty small
time seller especially compared to some
of the businesses that they've worked
with you can actually check out their
website i'll throw a link in the
description
and you can click case studies and just
look at some of the companies that
they've worked with here just two
examples infinity is one they increased
the year-over-year sales by 2.5 million
huge increase there and uh pogomat i'm
assuming it's pogomat not pogomat
because it sounds like yoga right it
looks like a giant yoga mat
and they increased sales by 63.8 percent
month over month so those are just two
case studies they've got a bunch on the
website uh they also do like photography
uh a bunch of stuff okay i mean i don't
want this to be like a sales video for
fountainhead me but just so you know
you're not alone when it comes to
selling on amazon it's okay to outsource
some of the common things like product
photography to professionals so i want
you to know that they are out there
and really quickly i'll just tell you
the way i found them initially was
because i got in trouble my amazon
seller central account was in trouble
because i accidentally had a duplicate
product listing uh
infringement i guess you could say uh in
that i had two listings with the same
title now you may think that's not a big
deal and you know go deleting the
listing and not not a problem no
amazon's like automated catalog cleanup
uh algorithmic sweeps
will just close your account permanently
for doing for having one infringement i
know that's absurd i do not work for
amazon so i have no reason to lie it
actually works that way i don't know if
it still does but i know it did about
what two and a half three years ago i
don't even know how long ago it was
maybe three years ago too uh anyways
i was looking for help because doing
that appeal is not easy and ultimately i
found fountainhead me now they don't
really even market that they do those
appeals but they helped me i did a
youtube video on it and they have
received some new clients over that
youtube video now i figured hey why not
help them out again and share my story
with
i'm going to tell you with what we did
in a second or what they did really i
can't claim any credit at all
but also last thing really quickly they
have e-commerce services amazon services
wide spectrum what i love most about
them they are very accessible okay they
have a live chat on the website you can
pick up the phone and call them and
again you don't feel like you're alone
it's easy to feel alone when you sell on
amazon because of how poor seller
support is and you know they have these
like you know the software like
algorithms trying to police a massive
catalog and if you do something as
simple as having a duplicate title next
thing you know your account's getting
threatened with being banned well hey
they were there to help me back then and
i am forever grateful to them and we got
to i was fortunate we got to work on a
different project project here
so my product without naming it honestly
if i showed you guys you'd laugh
obviously fountainhead knows what it is
and some of the some of them laughed
when i showed them it because it is
pretty random uh but anyways
went from organic rank 8
to rank two
all right it has almost 300 product
reviews and i've been selling it for
three years at least okay so it's not
like a new product that we just vaulted
up to the you know the number two spot
or anything like that although who's to
say that this wouldn't have worked what
i'm going to show you that we did um but
that being said i mean that's an
improvement of six spots
and this is what they did all right this
is how this is the the secret sauce
and it's not just this simple but at a
high level what was involved was we ran
a lot of external traffic to the product
listing to my product listing from
sources
basically on demand right you can kind
of manufacture web traffic on demand and
targeted web traffic okay this is the
benefit of having experts set it up
because i'll be honest like i don't know
the first thing about facebook ads or
google ads at some point i plan on
learning but right now as of recording
this i don't know anything about it
alright i know that if you're bad at it
you can waste a lot of money because
well i mean number one yeah anybody who
advertises anywhere if you're not good
about like setting bids
etc doing good targeting um
you're gonna overpay you know what i
mean if you're running ads to people
that it's not relevant to well you still
pay
for those impressions that they don't
click because it wasn't relevant or they
click and they don't convert right so
there's a lot of you know there's nuance
to this and the experts at fountainhead
me were able to drive
well targeted low-cost traffic to my
amazon listing which you better believe
amazon loves it when they're getting a
bunch of direct traffic to a listing on
their website because guys whether you
knew this yet or not
amazon makes a lot of money off of sales
right so what do they want to see they
want to see us driving sales on their
platform especially when it's outbound
traffic right if it's just somebody
going to amazon because they know the
amazon brand they go direct and then
they do a keyword search and then they
click my listing it's not like amazon's
mad at that but you know what they
really like when the seller us
bring new customers to their platform
maybe not new customers but bring
customers to their platform and they
know that because they can kind of
monitor the customer journey
this is the web developer side of me you
know what i mean you can kind of monitor
the customer journey prior to checkout
and when the traffic originates on your
product listing that kind of signals to
amazon hey like this is most likely the
amazon seller here bringing traffic
directly to this listing themselves and
it was very effective we did this in
under a month and we did it in the
fourth quarter the most valuable time of
year and i directly benefited from that
my holiday sales on this product which i
mean it does sell pretty well during the
holidays although it sells pretty well
year-round as an evergreen
directly saw direct benefit from that a
direct boost now amazon brand registry
is ideal if you're going to go this
route
because you can then use attribution on
amazon and uh this is another big thing
that using fountainhead me
will will benefit you for because
they're able to do the attribution and
attribute the sales that originated from
a facebook ad or a google ad
to the actual conversion on amazon so
brand registry can play a big part in
that and that's something that they
bring to the table um that would
otherwise be kind of a headache for you
know someone like you or me to figure
out that's not doing this
already alright so i will put a link to
fountainhead marketing engineers
fountainhead me as i call them in the
description in case you just want to
click around the website and see see
what's out there because sometimes you
know what hey if you're selling on
amazon you may not be doing something
that you should be doing well go click
around the website and see what services
they offer because even if you don't
hire them that you might be like oh
light bulb moment they're selling the
service i wasn't even doing that and
then go start doing that yourself so
guys again i'll drop a link to them in
the description if you are looking to
hire them
to work on a project similar to what
they were able to do for me
increasing organic rank by driving off
of amazon traffic relevant you know well
targeted off amazon traffic to your
listing which involves setting up ads
targeting bids cetera there's a lot
going into it everybody should know that
up front because the alternative to
working with experts is you got to do it
yourself right or not do it at all which
you know not doing things come on man
that's not what life's about it's about
taking action and trying to you know
better ourselves better our businesses
etc so of course guys feel free to reach
out to them like i said what i love most
about them honestly is that they're very
accessible you can actually talk to
somebody and that's that's one of those
things that these days it feels like
that's becoming less and less common so
guys show them some love reach out link
in the description also down there i
wrote a full amazon fba course if you'd
like me to coach you to start your
amazon fba business there's an
opportunity to do so using that link in
the description guys thank you so much
for watching please like and subscribe
of course gotta ask it's youtube that's
the business on youtube like and
subscribe and i'll see you guys tomorrow
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