Peter Moriarty: So my first section of this video is called
Why go all in on Google's business tool. So why is it
important to have an all Google strategy in your business? And
what are some of the advantages of having an old Google
strategy? Well, why is this important? If you are a business
and you're using a hodgepodge of different tools, or you're a
business owner, and you want to scale and you're trying to keep
things simple? Well, it's very easy to end up in a place of
complete overwhelm, by having multiple business tools kind of
like scattered all over the place. And it's fine when you're
a solo business owner. But the moment you attempt to start
scaling the business, you can run into real problems. So
that's where using Google suite of applications and suite of
tools, having everything in one place makes it really important,
I'm going to take you through some of the key points, why
there are advantages to doing everything in the Google world.
The main idea that I want to put forward to you today is that
simple is powerful. And that's really the real beauty of the
Google system. Personally, I'm a minimalist myself. And so I like
to keep things as simple as possible. And Google have been
criticized for being overly simplistic at times, when you
think about the differences in features available between
something like Microsoft Word, and Google Docs, there's a big
difference there. But the key thing is that Google is really
great at our collaboration. And for a number of other reasons,
we love to use everything, Google. Now, the challenge with
trying to do everything on all of your favorite apps of choice
is that you can run into subscription, overwhelm, and
subscription overwhelmed looks like this. That's basically when
you've got a whole bunch of different apps. And you're
hobbling together different systems, and you've got a bunch
of different, you know, costs for these. And they all just
keep kind of like adding up, right. And so we want to help
businesses to completely eradicate subscription,
overwhelm. And basically, keeping things simple is the way
to do that. Now, for many businesses, setting up software
typically requires an IT person. And if you're doing things the
old way, that's usually the case. So think about CRM systems
that used to have to be installed on servers, or, you
know, servers themselves having to set them up, you usually have
to have like a tech geek to set it up and run it for you. And
then you got to call them anytime you want something
changed or want something done. Now, our model is a little bit
different at it genius, our model is actually about instead
of doing that, we work with you rather than doing it for you, we
actually work with you, to empower you, the business owner,
to be able to actually get more done. And one of the beautiful
things about the way we work is when we use an application setup
like Google workspace, all of the administrative tools are
actually there and available for each business owner. There's
nothing that's hidden away in the background, and there's
nothing that your IT consultant needs to hold over you, because
you've got full control. So where's the value in working
with a partner like it genius? Well, we help you with
additional leverage, we help you with the low value tasks that
you could do yourself, you've got all of the, you know
empowered to do anything you need to in your Google account.
But it may not be the best use of your time. And so that's when
working with our team can really help you to maximize your
results. Now one of the things that we love about working with
Google is because so many things are in real time and work in the
browser, it just keeps keeps things simple. So when we're in
a business, and we're growing the business, you're going
through the different stages of the growth roadmap, you're
building your team, you're delegating things you're taking
hats off, and bit by bit, you're basically working through the
program of growing and scaling a business. From time to time, you
start to add more complexity to the business. And that's where
some businesses in the past would start adding things like
servers and whatnot to the business mix of their
infrastructure. And for many businesses, you may even
remember a time where you had a server, you had backup drives
attached to that server, and you'd basically need an IT
person to run it. And what would happen is, every year or so the
server would go down, and it would end up going down for like
three days, you know, while you wait for someone to restore. And
these are like business stopping events. And these things can
still happen if you're still running an internal
infrastructure server or of some sort inside your business. We've
seen businesses stopped completely in their tracks by
cryptolocker viruses where basically the whole business
gets shut down. Because someone has encrypted all of your files.
And we had a business with 30 employees, it was a law firm who
was stopped for a couple of weeks. And that was literally
hundreds of 1000s, if not millions of dollars of lost
revenue.
One of the things that I love about the Google ecosystem is
the Google hardware, and that is Chromebooks and chrome boxes,
which we have another number of other videos about on our
YouTube channel. And these devices self update, they're
completely connected to the Google Cloud system, which means
not that you have to be connected online all the time.
But it means that you're automatically getting downloads
and updates and synchronizations from the Google system, all of
your work is automatically synchronized to the cloud, which
is the Google way. And these devices are lightweight, very
affordable, and lasts a very long time as well because
they're pretty much just Running a Chrome browser, and they're
really built for the internet age. Now, one of the other
things that's really awesome about the Google world is that
everything is built for compatibility. And what I mean
by that is that Google plays nice with your other business
tools. And so if you've got different devices, maybe you've
got a Mac and a PC, maybe you got a Microsoft Surface, you got
either an Android phone or an iPad, it doesn't really matter,
because Google's gonna work right across all of these
platforms. And what I found is on my journey of using different
ecosystems over the years, I was a Mac guy for a very long time,
as I was growing up, I always had Mac's around the house, I
still use Mac's from time to time. And then you know, I've
use Windows computers more for the gaming side of things, you
know, from time to time, and Microsoft works better with
Microsoft System. Apple applications work better with
Apple's system, but Google's designed to run on all
platforms. And it really, really runs swimmingly. If you're using
something like iCloud for your primary contact synchronization.
I mean, it's great as a consumer service. But as a business
service that starts to fall flat, if you're working with
anyone on a Windows machine. If you're on, let's say, a Mac, and
you've got iMessage, that's not going to talk across different
platforms either. And so really having Google work across
different ecosystems and across any different device gives you
the best of best of both worlds in any world that you're
working. The other reason I really love the Google ecosystem
is the workspace marketplace. Now, in the old days, and I'm
talking about going back about 10 years here, it Google didn't
have the same level of competition with Microsoft. And
with Apple, really, they were the only platform that was open,
Microsoft tools had to have hard coded add ons into Microsoft
Outlook. And there were few and far between. And you know, Apple
have always kind of like done their own thing. But Google will
always really open to third party developers developing
plugins, tools, add ons, you know, integrations with the
Google ecosystem. And that has fostered an amazing suite and
library of different applications that you can use
for your business. And what this means is that if there's
something that you can't do directly in the Google world,
then you've got options to do more of that outside the Google
world as well, it basically opens up all of your options.
And I really love that. Now, one of the things that's fantastic
about the Google ecosystem, is that you're always going to be
working on the latest version of any of their tools, because
everything runs in the browser, you don't have to like
uninstalling it and reinstalling it and upgrade to the latest
version. Basically, it just always works. And so if you've
used Gmail before, you know what it's like, you get the same
experience with Google Drive, you get the same experience with
Google Docs, you're always basically working on the latest
version of their software, and the setup and the data
migration. And you know, getting connected to Google is all
pretty darn seamless, you don't need to worry about is this
going to be compatible with the version of the operating system
that I'm using right now. It all just kind of works. And so
from there, you get a system that just works brilliantly, no
matter what system that you are using. The thing I really love
about Google's documents system using Google Docs, is that they
also work across now any browser, but it works best in
Chrome. And when you're sharing with someone inside or outside
your business, all you need to do is share a link to the
document. Now I mentioned earlier that Google specializes
in real time edits, and I wanted to show you a little bit of a
demo here of what a document looks like when you're working
on it in the browser. You can see as I'm typing any changes
here, Google is automatically and instantly saving changes to
that document. And pretty quickly, it's going to be saved
automatically. And it's then saved up to Google Cloud makes
it nice and easy. Now, when I click on this little Save button
here, it's going to take me into the Revision History of the
document. And that Revision History shows me all the
different versions of that document, going back to the very
first time that it was authored. Now I actually created this from
a copy of another document. That was back in 2019. And along the
way, I can actually see all the changes that have been made.
Also, including who made those changes. And when I go to the
latest version of the document, you can see I can see the
changes that I just made today. But if I want to go back to
August 2020s version, I can go ahead and click Restore. And
it's automatically going to restore the document for me. And
so this absolutely changes the game on how documents work going
to the days of having to hit save every couple of hours. Or,
you know, like worry about is my computer going to crash or am I
going to lose things or even the point of saving a document into
a folder in Dropbox and waiting for it to synchronize till it
gets to someone else or emailing an attachment of a file to
someone like these are just such foreign concepts to me now,
because I've been working in real time for so many years. And
Google gives you the ability to do that. Now, particularly with
teams working in geographically dispersed locations with the
current times that we're in Google is a great way of
ensuring that your team can collaborate really effectively,
and get things done together, no matter what location that
they're in, without the use of servers and without waiting for
Dropbox to synchronize your files to get them connected. Now
it should go without saying that if you're a business owner, you
should be using Google workspace. This is Google suite
of collaboration tools for everything small business, file
storage, communication, collaboration, security,
connection with your team policies, and all in one place
to be able to connect and communicate, collaborate with
your team effectively. Now, we are the number one partner for
Australia and New Zealand for Google workspace. And we've
helped literally 1000s of businesses get set up and get
productive in the Google workspace ecosystem. If you're
already a customer of workspace, I'm sure we can help you to get
more out of your investment. And if you're not yet a part of the
Google ecosystem, well, then it might be time to investigate
that either way, make sure you get in touch with our team. Now,
Google workspace gives you the ability to switch away from the
consumer version of Google, which is your email
address@gmail.com and actually use a professional business name
in the Google ecosystem. What that means is that you are able
to use all of Google's tools in a professional environment. And
you've got an admin panel where you can add and remove users and
have full control of all the data and all of the happenings
inside your business domain. If you're interested in that, then
please be sure to reach out to our team