- Do you have a nonfiction book coming out in the next three
to six months, great.
Now is the perfect time to get your book army matching
in line to prepare for your book launch.
Even a small army can have a massive impact, let me explain.
(upbeat music)
Hey, I'm Julie the Book Broad with book Launchers,
is your fabulous professional self publishing team helping
you write publish and sell nonfiction books
that will grow your business and make you money.
If you're working on a nonfiction book,
you need a team as amazing as our Book Launchers team
to help you create success from your book.
And if you don't have one, we should chat about
your book to see if we're a good fit to work together.
All I need is a little info about you and your book
and then we can hop on the phone and chat,
so go ahead visit booklaunches.com/application
to take a couple of minutes to set up a call with me.
Now, let's talk book army.
When my books came out more than cash flow
and the new brand new I got both of them to crack
the top 100 print books on Amazon in Canada simply
with a book army and a few key influencers.
A client Gillian Goerzen top several bestseller lists
and got bookstore distribution thanks to her book army.
Another one of our clients connected to a producer
of a major talk show through hers
and Gautam Baid landed airport bookstore distribution
which is really coveted for self published authors
for his book, "The Joy of Compounding"
with the connection from his book army.
The list of what can happen with a small
but mighty book army is huge.
But what is the book army and how do you set them up
for success in supporting your book launch?
Your book army is a network of people
you know who will support.
The book the book army consists of those super supportive
and enthusiastic people in your direct audience
and can be asked to purchase the book,
leave reviews and share about the book on their social media
and email networks, consider them
a ready made audience waiting for your marching orders,
(matching music)
to support the book.
When I eventually put out my third book
I'll be looking to my YouTube besties to be part
of my book army and I'll reach out
to select book launcher clients as well and probably
a few friends although my friends have proven to be
the worst book army but anyways,
(laughing)
but my YouTube besties are fantastic
and I know they'll be there to support me.
I'm talking about you April Jones, Dale Roberts,
Warrior Chic, Kevin Maguire, Sir Raymond Luxury Yacht,
Benny Bullock, Fee O'Shea and so many others,
you know who you are, because you're awesome
and you're one of my YouTube besties.
Thank you for your virtual hugs.
Anyway, when that book is ready,
I'll be reaching out to you guys to be part of my book army.
But there are a few select other folks that will be
a part of my book army as well.
Basically, your book army needs to be filled
with your ideal readers at the very least, massive fans
of you and the work that you do.
So figure out who they are and number one,
make a list, number two, once you have that list,
plan what you want to ask of them and how you're going
to communicate with them.
I personally recommend you use some sort of
a newsletter system, we recommend convert Kip,
but there's MailChimp, Constant Contact,
a Weber, you can also create a private Facebook group
or Slack channel if you use that software.
But the most important thing is that you're going to
have a way to get their attention,
share the next step and keep them excited
and on task for your launch.
With one and two done, number three is decide
what's going to be the most important thing you ask of them.
In general, my recommendation is that you focus this
on buying the book early and writing a review.
After the launch, ask for them to share it with
their friends, family colleagues,
and connect you with anyone who might have a podcast,
a newsletter or a group where it's a good fit
for you to talk about or share your book.
Number four, now that you know the who, how and what,
reach out to the folks you'd like to ask
for support and make the Ask.
Keep it simple and to the point,
I'm just gonna make it up but this is the spirit of
what I'll put out there when I'm ready.
In a few months my new book,
How to Crush Your Next Book Launch, not the real title,
will be coming out.
I wrote this book to help every nonfiction author write
a great book that will achieve their goals.
There are no silly gimmicks or false promises in this book.
It's the real hard truth of what it takes to write
a great book and get a return from that time and money.
I'd love to give you a free advanced copy
in exchange for your support.
All I need for you to do is buy a pre sale copy
which will be a discounted price just for you
and then when the book launches,
write a review on Amazon, Goodreads and anywhere else
you buy or read books.
Can I count on you to be one of my launch supporters?
I promise I'll make it easy as possible for you, that's it.
Now, number five, when they say yes,
add them to that communication system that you'll be using.
Number six.
Now, you need to plan out your communications to them
and if you're adding any incentives to the folks
that support you early, you will have to remind them
and probably even reach out individually
to get them to follow through on reviews in particular,
30 days out from your launch write them, remind them,
let them know the timing of what is coming.
You can also ask for ideas, connections and suggestions
for other places to market your book, podcasts,
media, newsletters, groups, meetings and events.
We already have a video to help you with what happens
on launch day but for your book army,
write them to get reviews, share success,
thank them and ask them to share on social media.
This is the big day they need to mobilize
for you on your launch day on the day after your launch day,
another reminder, another thank you and share success.
I also like to thank people publicly
for reviews when they're posted.
A week after launch, I would begin With
the personal one on one follow ups
and ask for connections to others to spread the message
and it doesn't hurt to remind them to share it again.
If you have gifts or thank yous or other things
to give your book army, do this now.
If you have their mailing address,
I think it's a really nice touch to send
a personalized snail mail thank you card.
One month after launch, reach out one more time
and thank them again and remind one more time
that you appreciate all reviews, shares,
connections and referrals.
It might seem like you're reminding these folks a lot
but remember they committed to you that they wanted
to be a part of your book army and people get busy,
so sometimes they need a few gentle reminders.
One other tip if you are pursuing bookstore distribution,
you may wanna leverage your book army to order
from the bookstore chain you want distribution in
and do an in store pickup.
If you have enough people doing that
you will get the attention of the bookstore buyers.
It's quite like you'll find yourself with
a bookstore listing or at least if you call them
to get bookstore listings and they check the sales
they'll see that people have been buying your book.
Do you have a book army success story?
Share it in the comments below and when you comment,
the day of video is released, you'll be entered to win
some fantastic book lunch or swag like this,
no boring books hashtag no boring books mug
or this, so soft journal.
And while you're here, please smash that thumbs up button.
Try it, it feels good and subscribe to the channel
so we can hang out again when the next video comes out.
New videos every Tuesday and Friday except in the summer
when I sit Lakeside in BC Canada watching the ducks
and geese swim in the lake probably pooping in it
and then I go for swimming in it.
(laughing)
Disgusting but true.
(laughing)
All right, why are you still listening to me be gross.
(chuckling)
Please, there are some fantastic videos
on this channel that you really need to watch.
Like what is gonna happen on launch day,
check that out right here and if you
want bookstore distribution for your book,
then this video is sure to please.
All right, go ahead, click on one of those next videos
and I'll see you there.
(upbeat music)