In today's cold email tear down,
I want to go through when
delivering value goes wrong.
So let's jump into the spam box
and see where these guys might be going
horribly wrong.
So the subject of the email is
your estimated monthly earning from YouTube,
typo in the subject line of course.
And then it's hi there, how are you doing
I'm Bharathan, managing partner at Cambrian Enterprises,
a digital marketing company.
But the thing I wanted to show you guys is
I've enclosed a screenshot of your monthly earnings
from YouTube, and then it's this big screen shot here.
Hope this information's useful for you.
Now you can also improve it by making your videos
more popular.
Let's take this over to GoogleDocs,
cause I want to break down where he's going wrong,
and then rewrite this email so it actually delivers value
to the YouTubers that he's reaching out to.
Alright, so here we are.
So the main thing I want to discuss with this email
is how to actually deliver value
to the people that you're emailing.
Bharathan, when he's going through and writing this email
he should go through a thought process of
one, who is the person that I'm trying to reach?
And for them it's YouTubers, right?
People with a certain number of subscribers I assume,
or maybe it's a certain number of revenue from YouTube.
Thinking about those people,
the next question to ask is
as a digital marketing company what value
can I add to these people?
And the main reason this is getting marked as spam
and thrown into the spam box is that
as a YouTuber who makes money from YouTube,
right here it says making $35 to $565 a month.
I'd say that's enough to know how much I make, right?
Most YouTubers know how much they make from YouTube.
So by showing them what they already know
you're actually wasting their time
and delivering anti-value, and that is one of the
most infuriating things in the world.
When somebody's telling you something you already know,
and not offering anything of value.
So let's remove that.
Let's remove this subject line,
and let's see if we can rewrite this in a way
that's going to make a YouTuber interested.
So what is a piece of value that you can add,
as a marketing company, to a YouTuber
that will get them to open the email.
One, we went through in the video proposal video
tear down that we did, and that piece of value was
looking through their YouTube channel
and doing a live tear down.
If this guy wants to do it at scale,
maybe that's not the best approach.
But he could do that approach.
The other thing he could do is
think about one or two ideas that would be valuable to
a YouTube marketer.
Possibly something that's valuable to like
90 to 100% of these YouTube marketers,
and then put those ideas in the email,
and ask if they want to talk further.
So let's rewrite the email with that in mind.
Subject: Big fan of your videos.
I get emails like this all the time.
I open 'em almost 100% of the time.
People open emails where people say they're big fans of you.
Especially if you're creating content,
because most of content creation,
especially when it comes to entrepreneurs is an ego play.
People like making videos because they like to feel
that people are getting value from their work,
and if you can make somebody feel good
with your subject line
they're almost always going to open that email
because they want that hit of dopamine that comes
when you hear good stuff about yourself.
So subject, big fan of your videos.
Hi Alex, love all your content.
Hi Alex, love all your content,
spent all of last Sunday binging on your sales videos,
and you can replace sales with whatever.
This is fully templatized.
Even if you just send it out to sales YouTubers,
you don't need to customize it at all,
and that's what we're going to talk about
with the ideas as well.
So here's the two ideas that I think would be valuable
for almost 100% of YouTubers.
So one, a lot of your videos
have relatively high watch time,
if you create content that is 10 minutes or longer
you can insert two more ad breaks,
longer content has also been shown
to rank better on YouTube.
A lot of your videos have relatively high watch time
means almost nothing, right?
What does relatively high mean?
It could mean if they look at their analytics
two minutes or more, it could be 20 minutes or more.
But it also seems like it's researched.
And then number two.
The banner and about page of your channel could do
a better job at converting viewers into subscribers.
I recommend discussing your upload schedule
in more detail and pointing people to a valuable video
off the bat.
Also something that could apply to almost 100% of channels.
I'm sure even if the about page does describe the channel,
they'll read this and feel like it could be doing
a better job.
So those are your two ideas off the bat.
Remove this.
And then finally the call to action.
If you find those valuable,
I'd love to go over some more specific improvements
that could take you to a 100k subscribers in the next year.
This could also say something about revenue,
if they find that revenue's the driver.
So that could take you to over $10,000 a month in revenue
in the next year.
Can I send over a few times for a quick call
thanks Bharathan.
If you find value in this video,
you can download this script
by going over to the description and just clicking that.
It's all in there.
If you find value in this video
feel free to like it to encourage
this type of content on YouTube.
Subscribe for more B2B Sales Training,
and if you need marketing support
for your digital agency, check out Experiment27.com.
Thanks.