- How to create anniversary flow in Klaviyo.
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Hi, is this Andrew, the founder of
Flowium Email Marketing Agency,
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Okay, so there's a lot of talks about anniversary flow
to congratulate, let's say, your customer one year from now,
because they become your customer, let's say today,
and one year from now, it's like kind of like
happy birthday or happy anniversary,
being our valued customer.
So how to do it.
Before we continue with the video,
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So first, let's go to Klaviyo.
So this is how we will do it.
So we create flow from scratch, new purchase, test.
Okay, so we have it, select filter on that one.
So we do metrics and let's do placed order, trigger filter.
Oops, my bad, not filter, but flow fare filter.
Placed order, Shopify,
at least equals on overall time or yes.
So anybody who will join this flow first time,
then before we start sending out any emails,
we do update profile and we do create new one.
And let's say, first purchase date,
you put date and you do
use current date once step is reached.
So basically what will happen when they place an order,
the date stamp will be added here, and if you want,
you can even add a delay, maybe like 12 hours or so,
just to make sure they don't cancel the order,
but it's up to you.
So you add this and then you will create
based on this profile.
Again, it's not available yet, unfortunately.
Let's do, let's find my profile, if you do have it.
Andriy, yeah, I have it here.
Okay, so let's do custom profile and today's, what?
6/25/2021, add property. Okay, cool.
'Cause there is two ways.
So first way, you can trigger by a segment
or second way, you can trigger by date.
So let's do, probably easier to do it by date,
create T... test,
anniversary, create the flow.
And do date property, and let's do first purchase date.
First purchase date, yeah.
And should be the yearly, for example. And that's it.
So every year it will be repeated
and you will send specific congratulation email
or whatever you want to send it.
So is this how you create anniversary email.
In case you have any additional questions,
please leave them below under this video on
and I'll be more than glad to answer them.
Thank you.
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