good morning welcome back after thanksgiving it's mike here with you today
martha has an appointment so you got me today and you also got
cookie the dog here she is cookie the dog she's my emotional support animal for the day
i just weighed her too she weighs 15.4 pounds she's a 15.4 pound girl now she started at like
seven pounds when she was a puppy and now she's 15.4 she might be 20. she might get up to 20.
she's kind of a skinny frenchie so we don't know it's going to be a surprise hey everyone i see you
coming in uh ask your questions and everything on the side there in the live chat and at the
end if we have time we'll get to that stuff hey guess what we've got a real fun treat for you
people have been asking and asking for this to come back so today we are doing a visual
branding review live and on the fly martha put a comment in the family's creating legacies group
yesterday and we've got 78 responses people that said they were in and we picked one
i picked one i put one through 78 into a random number generator and i got number
three which is awesome because that's my lucky number i'm obsessed with three i do
everything in three i choose a gym locker that's divisible by three i go in the speed limit in in
multiples of three i feel weird if i go like 31 miles an hour i have to go like 30 or 33. i got
three and guess who was the third comment and our winner of today it was here we go megan dale megan
are you there if not if you're not here live with us that's fine too i see everyone coming in there
you can watch this later so hey what is this visual experience review or visual branding review
as you may or may not know i'm martha's husband i'm also i guess i call myself the father of our
brand so i created the visual look to our brand but also remember i wish i could remember who
who told me this or who this can be attributed to but your brand is not your logo your brand is not
your fonts your brand is not your graphics your brand is what people say about you when you
leave the room so that being said one of our core values here at martha creche company is
clarity okay and what does that mean that means that you should be impossible
to misunderstand so when somebody's coming to your stuff and discovering you for the first time
it should not be confusing because of confusing a confused pers person a confusing person a confused
person that's coming to your stuff for the first time is probably gonna bounce and go somewhere
else and choose a different person to follow okay so that being said hey let's get on with this
this is truly on the fly because i just picked a winner uh so before when we do this i would like
have a couple days to look at their stuff but uh megan i'm just gonna start bringing up your stuff
let's do this i'm gonna share my screen also if anyone i see everyone coming in there at the
end if we have time we're going to get you up on screen and answer your questions and talk to you
and whatnot it's going to be fun uh we just had nora's birthday party yesterday and it was wild
there was karaoke there was face painting there was all sorts of stuff it was just a blast we had
fun marth uh nora was just so happy it was great okay sharing the screen let's see okay i should be
a little circle up here in the top little circle man okay so we got megan's stuff we got facebook
up so excited to do this for megan today because i know she's wanted to do this for a long time
okay so i'm just going to go through i'm going to pretend i'm a person coming into megan's world
for the first time i'm just going to have a look around so here's your facebook page
this is where i'm choosing to go i mean i'm certain a lot of people would go different
places maybe instagram maybe start on youtube but this is what i'm doing okay so checking it out
i like that she has this this is a great thing always put a link somewhere here in your intro
she's got a link tree which is even better because that as you know branches out to even more links
okay so first thing okra smoothie recipe oh which is a blog post on our website so that's great uh
let's see here my freedom story in the book truth about success megan larson's book oh yeah okay so
all right i like this we're starting to see some trends here maybe some of you can pick up on this
seeing megan everywhere right seeing a picture of her that's good
okay so this is like a funnel page which is great uh join my community okay to her lead group
dessert for breakfast okay yeah love that lead group i actually just joined it
i saw that she had it i didn't go that far into it trust me uh let's see so i
really love this graphic i mean i almost like this graphic more than this one see
my only thing with this this graphic is that we're cut off at the top with the not on my watch um
which isn't that bad so here's here's the thing here here's an important thing is that
like people are gonna see these graphics on desktop or they're gonna see them on mobile
right so what do you think is more important do you think desktop's more important or mobile's
more important what do you think anyone have an answer to that pop it in the comments over there
so ideally most of your people are going to be finding you on mobile i mean especially on social
media so that's i let me see my guess is that this probably looks perfect on mobile let me look up
megan yeah so okay so her banner looks like perfect on mobile i mean in a perfect world
you could probably tweak that banner a little bit so you wouldn't get the text cut off on the top
but if you have to choose whether your banner or your graphic looks good on desktop or mobile
always go with mobile because that's i don't the statistic now is wild like i think it's
almost up in like it's past 80 percent of people are looking at you through mobile so
that's good i like that that looks great on mobile um again this is another great thing megan's doing
is when we're we're teaching that concept of clarity that you should
be impossible to misunderstand so boom megan pictures of megan
picture of megan picture of megan right there i am not confused at where i am i love that um
one thing i know that we've taught people this in the past is that you should use the same picture
i think megan does this in a good way where she's using different pictures of herself because
i mean they obviously all are her so i think she's doing that well i don't think she's the
type of personal brand that needs to use the same picture everywhere i know because like if you see
martha like her profile picture like the circle picture on social media is always the same thing
um we do that just you know essentially because we're used to doing it we know it works but
i think megan's doing a good job of utilizing slightly different pictures
uh let's see so lead group i mean i think that's perfect
i would almost i would almost consider taking this banner and making it your facebook banner too
um but maybe slightly changing the home of dessert for breakfast maybe
the creator of dessert for breakfast something like that let's see
sign up for dessert for breakfast course all right again another funnel page
made through probably get oiling looks great
um
maybe a picture of you there i think maybe that might be
a good idea just enough for people to know um they're at the right place let's see
website
again utilizing the images really well i'm not confused at where i am
here's the thing though megan and this is not something i'm telling you you should change though
if you ever look at martha's stuff if you go from facebook to instagram to wherever to wherever to
wherever i mean especially on instagram and like clubhouse and things we always have her name set
up is the martha craichie do you know why we do that so uh as you probably know martha's
been on a lot of podcasts and different stages and stuff uh recently and that's
led to some huge explosions in just our business being in these places and getting
in front of these audiences now at the end of these things where she says where the you know
the host of the podcast let's use that as an example says hey martha where can we find you
the way we have it set up is she can say okay i'm the martha creachy on instagram
i'm the martha creachie on facebook i'm the martha craichie here i'm the mother creature here
it's just it it makes it easier for the person to come and look for you as opposed to
on the contrary well i'm i'm dessert for breakfast here i'm megan dale here i'm the megan dale here
i'm the dessert for breakfast here do you see what i'm saying there i mean i don't think that's a big
problem but if you get into that position where you're in front of audiences and random audiences
if you can help them a little bit by just narrowing down so you know because
most people aren't going to get out their notebook and say okay i want to follow megan
i've got to find her here by this name i've got to find her here by this name
but again if if your focus isn't to be on things like that i mean i wouldn't worry too much
i think you do a good job like with your use of your images uh to not confuse people
which is great okay let's see here ooh youtube channel you know i love youtube
all right
so
all right six days ago six days ago you're getting good views for uh videos that are six days old
let's see you're making sort of how-to right okay yeah i think this is your biggest
opportunity here is your youtube because the thing about youtube is years ago youtube was
gaming like gaming was number one on youtube youtube is now how to i mean where do you go when
you want to learn something i go to youtube that's the first place i go so if you're making how-to um
how to make healing shrinker in bulk
of course we're going to add
let's see
come on youtube i want to skip your ads all right
all right okay and you're so okay
look at this okay november 22nd 406 views you're shooting in the portrait mode which is great
you need to be doing uh reels you need to be doing youtube shorts
can you condense this content down into one minute
i mean that's that's exactly what people want to see i would really i would really encourage you to
start doing instagram reels uh i'm gonna say tick tock even though i don't want to say tick tock
because i know i know tick tock's not for everyone i mean tick tock's not for me but still
yeah i'd like to see short form content obviously you probably know
what's missing here is like your channel art i wouldn't really even worry about
channel art right now i would get to making some short form content uh some
instagram reels youtube shorts and the great thing is you can post those on both platforms
uh if you have any questions about how to do that just message me i'm more than happy
maybe i should probably do a video just about the philosophy of youtube shorts and instagram reels
but yeah i mean overall megan i think you're doing a really great job i have the suggestions
for you i mean i think your big opportunity is short form content like videos that are a minute
or less on youtube and instagram and tic tac if you want i don't know um but we're getting towards
15 minutes here if i had more time i'd probably try to stock you on tick tock there and see
okay let's get some people up here
i just saw a question what do you mean add youtube art channel art is like the banner
i don't know why they call it channel art it's like the banner above the um
above the channel but i wouldn't really fret too much about getting that up you know because like
at the end of the day at channels our size are people really
spending a lot of time on the yeah so this is
oh let me share my screen again
that's like martha's channel art right that's what i mean by that
let's see what else do we got let's say hi to some of you here good morning
morning michelle morning cindy morning hannah morning megan we got any other questions in here
was this fun we'll probably i mean if it's fun we'll keep doing it
megan dale's doing a lot of stuff great so i mean i don't really have much critiques other
than opportunities like those shorts start doing that short form content
uh let's see
that's where i'm watching now mobile right everyone's on mobile
if you have to make a choice between making your stuff look great on mobile desktop
always choose mobile uh right cookie yeah cookie's just sleeping on my arm here
thanks may you each choose to create and enjoy an amazing day as you continue to
make a positive difference in the lives you touch wonderful well said oh megan is here
i don't even know what youtube shorts are we'd love to learn more okay so hey we probably just
need to do a video on the philosophy of youtube shorts they can be really really really exciting i
one of the first ones we ever did i uh i posted it and then i woke up the next day and it had like 30
000 views because you know youtube and instagram they want to compete with tiktok right so
like chances are if you meet them halfway and you make short form content like minute minute
long videos or less they're gonna help you get those videos out uh all right folks well hey
even though martha's out right now she's at an appointment we're still having conversations
about getting into our programs uh as you know martha and our company and our team
we are on a mission to co-create 1 million invincible families by 2026 those are families
that can do what they want when they want with who they want and they're not chained
to the metaphorical desk of corporate america message martha's business page living the dream
with martha let's do this rainbows and unicorns cookie the dog and let's see where you fit into
those programs we want to work with you we want to transform the life of your family just let us
know even though martha's out today we're still having these conversations if any of you have any
questions about today's video make sure to put the questions in the actual comments and i'll
circle back and answer anything i can love you all thank you for being here god bless you bye-bye