too many business owners spend too much of their time perfecting their product or creating content
and don't get me wrong that is an absolutely vital part of creating a successful business
but what most people don't spend nearly enough time on or some neglect altogether
is the marketing and sales aspect of your business as a content creator for example it's really
easy to find myself spending hours and hours writing scripts editing videos coming up with
awesome ideas for courses and products but if you don't put any time into actually marketing those
products and actually getting those sales then the return on all that hard work simply won't be there
so in today's video i'm showing you guys marketing tools that will maximize your website's seo reach
new customers and ultimately increase your sales what's up you guys it's adrian finch here welcome
back to my channel and welcome to part three and the final installment of my three-part video
series with wix the first video in the series was a tutorial on how to build a successful
online store with wix i showed you step by step how i created my brand new website and all of
the amazing tools and functions it has that makes running my business absolutely seamless
part two was three things that every brand or business needs in order to grow in 2021
your idea might be great but without those three key ingredients it just won't grow or profit much
and here we are on part three as i mentioned we're going through all of the marketing tools that wix
provides that'll help you increase sales on your products and offerings and as always if you guys
want to create your own online store and haven't yet i encourage going back and watching part one
and two of my series and i will also leave the link down below to create your own store thank
you so much wix for sponsoring today's video and without further ado let's get into it so the first
thing we want to do is maximize seo so that we can drive more traffic to your site after you
launch seo stands for search engine optimization so obviously we want to set up all the right tags
and metadata that will allow for your site to appear in more of your potential new customers
online searches so how do we do this well there are a couple things i'm gonna run you through
right now number one being to use the wix seo whiz tool this is actually going to blow your mind
and i'm so grateful for it but what is it exactly wix seo whiz is the most efficient tool as it's
the fastest way to get your site into google's results after answering three simple questions
about your site location and keywords the wiz analyzes your website and automatically issues a
personalized seo plan with simple steps to improve your ranking so step one i need to first set the
home page's title for search results so they give you recommended titles which is awesome and i can
either just copy that which i think i'm going to or you can follow the guidelines they give
you to write your own title so they make it super super easy to figure out what to do so i'm going
to copy this now i'm going to go to the editor and basically follow these instructions so here i'm on
the editor i'm going to click on menus and pages page settings seo here's the seo wiz and then
right here i'm just going to paste what it told me to put there we go so you can see how it will show
up on google which is awesome then you always want to make sure to publish or save the change
go back refresh this and there we go it's now checked off the list so you basically follow
all of these checklist items and then you'll be able to connect to the google search console
next we have to add the homepage's description for search results so again it just tells you
very easily what to do and they also have step by steps which is great basically it allows you to
achieve professional level seo in a very fast time this is by far my favorite tool that wix has but
it's important to note that the seo wiz doesn't analyze your storefront specifically because
it's an added business solution that wix has it analyzes the entirety of your website but not
to worry there are a couple more ways that we can ensure that your storefront and your product pages
seo is maximized so the first way to maximize your store's seo is to optimize your product pages
titles and descriptions also known as meta tags this will tell google that these pages are part of
an online store and give them the best chance of ranking in the search engine results pages which
we want i know all of this can seem kind of daunting but wix has an entire page that really
walks you through step by step what you should do which i'll also link down below for your reference
but let's go ahead and do it for my products right now and i'll show you how so in order to maximize
the seo for our products on our storefront we're going to navigate over to store products right
here and click on products then you want to click on each individual product so obviously there's
only one right now but if you have a whole list you want to do this for each product just click
on it and then scroll down over here where it says seo settings now here you'll see all of
your pages seo that's already in there so this is what it would show on google these are the things
that you can change so the url slug is fine it's a little bit long i think i'm just gonna change this
to coaching then for title they recommend keeping it pretty brief so i think i'm just going to put
business coaching self-made mastery and then you can change the description i really like the
description that i already have for the product that's what it's going to default to and then you
always want to make sure that this is toggled on show this page in search results and then we'll
push save and the last way to maximize seo is to use seo patterns to instantly update your page
titles and descriptions across all products this is a great tool for saving time because instead
of editing each page's individual settings you can just customize the patterns that apply to entire
sections of your site again i'll link another step-by-step help article to how to do this
down below but for example sake let's say that i want to change and control how my page shows up on
google here's what i would do so what you would do is from your dashboard go to marketing and seo and
then click on seo tools from there you're gonna click on seo patterns right here and then you can
basically edit any one of these patterns so you can set a pattern for the main pages of your site
you can define the seo settings for your store products so as you saw before when we clicked
on each individual product here you could actually just make it so that there's a kind of customized
default way that all of your products will show up on search engines um so you can pretty much
edit any one of these same with your booking services you can do the same thing let's just
pretend that i do want to create a pattern for my product pages you would click edit right here
and then again here we are product name site name product description so i actually like that i'll
just make sure to make my product names a little bit better next time social title would be how it
shows up when people share your product to their social pages so this would be the same seo title
if you want to change that you can change that you can actually view kind of a preview of what that
would look like so if someone shared this on their facebook it would say like self-made mastery shop
seo title so you know it would be like coaching business coaching self-made mastery and i love
that i think that's great so you can really customize each of those okay so that was all about
maximizing your seo and did you know that wix websites that do complete the seo setup so do all
the above that were mentioned actually have two times the amount of visitors and 1.3 times higher
turnover than people who haven't so obviously it's very important to follow those steps to maximize
your seo but wait there's another thing we can do to increase sales and market our products and that
is to recover abandoned carts we don't want people abandoning their carts now do we with wix you can
set up abandoned cart emails so that basically the customers who did leave things in their cart
are encouraged to complete their purchase so in order to set up automated emails like abandoned
cart emails you go to your dashboard and then find the automations tab then from here you
can basically create any automation we're going to click on email visitors to recover abandoned
carts and then from there you can basically customize this how you want this so the trigger
would be when a customer abandons a cart but you can obviously change this to whatever you want
you want to send email to contacts two hours after they abandon the cart they will get an email to
encourage them to come back to the store then you just click activate and there are tons of awesome
templates to choose from for others as well you also want to make sure that your facebook pixel
is properly connected so that you can remarket to those abandoned shoppers and shoppers who didn't
complete checkout another fun fact for you is that wix sites with active automations like abandoned
cart emails get 2.7 times more visitors and 3.3 times higher turnover so basically you want to
do it we also can reach new shoppers by setting up automated facebook and instagram ad campaigns
and literally let wix just handle the rest which is so cool to me oh my gosh facebook ads are one
of the trickiest things in the book but the wix algorithm runs tests daily and is basically always
optimizing your ad to find you the right audience so that you can maximize return on your ad spend
so to bring it full circle you guys to what i was saying at the beginning basically you could
put all of this time and energy into creating a beautiful website with wix creating a beautiful
storefront having these awesome products but if you don't use the marketing tools available to
you you won't be able to maximize those sales and those profits and here it is right in front of you
able to be utilized so i highly recommend doing so the numbers are very very clear hundreds of
wix stores got a 1 000 return on ad spend with a facebook ads by wix campaign 40 of wix stores got
two times more sales with facebook ads by wix so clearly these things work i wouldn't be telling
you if they didn't so that's just something to keep in mind as you are marketing your business
is just make sure to put a decent amount of time into doing marketing and getting sales
and not just creating the content all right you guys thank you so so much for watching
i hope you found this tutorial helpful let me know if there's anything else you want to see
on this topic and also leave a comment down below if you guys have a storefront that i could check
out i would love to see what you guys are creating and remember that the links are all down in the
description including the link to actually create and start your own storefront so i look forward to
seeing all your guys's stuff thank you so much for watching and i'll see you in my next video
bye you