hey what's up guys welcome to Etsy Shop
reviews this is episode number 51 and
we're going to be taking a look at a
viewer submitted Etsy print on demand
shop we're going to take a look at what
they did well what they can improve upon
see what products they decided to stock
their online store with because it's so
open-ended really there's just so much
potential when you integrate with a
company like printful that's got I think
over 300 products in their catalog that
we can integrate with Etsy and we can
sell all of them so I'm excited uh to
see what's going on in the shop today
let's get right to it
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real quick guys wanted to remind you I
have an eight day print on demand mini
course it's completely free all I need
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one lesson a day it'll help you get
started and optimize your presence on
Etsy so you can sell print on demand
products on Etsy so the link is in the
description completely free and I've got
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so if you want to check that out the
link is also down there in the
description all right guys so the shop
is DMP sarcastic design first thing I'll
say is your banner it looks pretty plain
you don't have to use a banner I think
in this case it's probably better to
just not use one because the banner you
uploaded to me looks very like low
quality cheap it doesn't add anything to
your shop so I would just delete that
one and uh or or replace it with a new
one also make sure to use like a higher
resolution image because the quality
looks degraded on my screen
all right so DMP sarcastic design you
got your logo there it says what we sell
funny t-shirts with sarcastic and trendy
designs
the first thing that I'm noticing is
that you don't have a review yet okay uh
if you don't have a review
you need to get one like go have your
friend your family member somebody from
my Facebook group list something for 99
cents and have somebody buy it and drop
a five star review okay uh that needs to
happen like immediately because that one
review will show up on all of your
listings and here's the thing you've got
700 listings
that one review is like getting 700
reviews because then when you show up in
search results you're going to see the
the five-star shop review next to your
shop name so that is first and foremost
for DMP sarcastic design for everybody
watching get that first review there's
no excuse
all right the next thing that I'm
thinking I'm gonna zoom in
is like when you have a design like this
I think this looks great right the
mock-up's good
the listing looks great I might actually
replace that green with like a lighter
green and that red with a lighter red
I've been talking a lot lately about
like choosing color Hues now actually I
think it looks good on the white I think
it contrasts well with the white but for
the black uh I'm not as big of a fan
it's not it's not the end of the world
but it is something worth considering
on the color contrast guys but what I
was going to say is this design looks
good like this is a I followed the best
practices of best-selling print on
demand designs and Trends as far as how
to design
and I'm talking about just the design
not the niche okay uh you're checking
all those boxes here but then you've got
some other
um products like these right here like
this design style to me
it's utilizing
maximum like 25 to 30 percent of the
design space and it's just crammed in
there super small like you can use other
fonts for instance uh there's a font
called League Gothic okay League Gothic
it's one of my go-to's when I need a
font that like
isn't gonna look cramped the way that
this one does Lee Gothic is like a tall
font it's like a bold easy to read font
but it's tall so I think it would be
perfect for your designs like this that
just look super cramped like you can't
it's like you're they're too wide or
something
um I'm just not a fan at all of like how
you decide to lay out these text-only
designs and I don't see any reason to
upload Trudeau must go twice where all
you did was switch up the color scheme
also I'm not even a huge fan of your
color schemes like that glowy green it
almost looks like you have like an outer
glow effect on there
um which that isn't going to translate
into print if you do uh so I mean again
just like
study best sellers find better color
schemes I'm not trying to be super
nitpicky I'm just trying to help I think
you can do better than this like I know
that there are better color schemes I
just know it even though it's subjective
I'm still willing to stand I'll plant my
flag there uh this is one of these
examples where I say when you are adding
a design to a shirt
if your vertical orientation is like on
somebody's stomach
they're not going to buy that shirt
because nobody wears shirts like that
right so it just makes no sense like
vertically Orient the design towards the
top of the shirt start there
um
yeah I mean I don't know what to say
this says quiet quitting and I think
it's supposed to say quit quitting right
quit quitting or quiet quitting I don't
know it says Tick Tock maybe it's a meme
that I don't know about
um but again your your color scheme your
font selection uh I think you can change
the font honestly to that taller one and
you could even just not do the repeat
five times as the design and you could
just write it once and put each word on
its own line I think that would be much
better and easier to read from the
thumbnails
um that's something that I think like
really could make a big difference also
I was looking at this one before I
started recording
and it says I pee a lot when I drink and
you're doing that like cross niched with
Christmas and I mean that's fine you
know you got the the reindeer there um
drinking a beer I would honestly
recommend against having the graphic
overlay on the text or vice versa
generally speaking I just don't like
that as an idea personally
um and then also check your contrast
here the yellow on the white doesn't
really look good to me at all so I would
um just not even upload that one just
doesn't look good
uh just saying and then your title funny
ugly Christmas sweater okay that's great
but those are really high value
competitive keywords funny ugly
Christmas sweater I mean I like that
you're going for it
I don't know that I would lead with it
because your shop has three sales and no
reviews so
Etsy
Etsy just doesn't seem likely to trust
you right your your lack of history of
success on the platform and I'm not
saying this about you I'm saying it's
about any shop that's that's relatively
new like if you're a relatively new shop
I'm thinking you're gonna get your sales
in exact matching somebody who types in
IP a lot when I drink as opposed to
exact matching somebody that types in
funny ugly Christmas sweater where your
competition is 100x or 1000x from the
sub the the specific Niche IP a lot when
I drink so I would front load with your
exact shirt Niche when you're a new shop
instead of front loading with the high
value generic keywords where the shops
that have years of History ten thousand
plus sales are more likely to outrank
you okay and it's just because these
these algorithms that are written by the
engineers at Etsy they take all these
things into account so that customers
get a good customer experience which is
why they come back to Etsy which is why
we're selling on Etsy you see what I'm
saying it's like the circle of life also
your price point 38.61 I mean the Gildan
18 000 does not cost nearly that much
um I think it's like 14 15 bucks to
fulfill I mean it depends where you're
fulfilling from
so your price point looks like you
probably should be running a sale and
you just forgot to refresh your sale so
I would recommend uh updating that sale
whether it's a 10 15 20 off whatever it
is 30 off
um I would update that that sale because
your price point is quite high and
that's probably pricing people out from
purchasing your products if I had to
guess
um okay you're only offering in black
and white also when you only offer in
black well not even if you only but if
you offer black and white that means you
need to be a skilled designer because
you need to design for the black and the
white background which is not easy I
usually choose one or the other like I'm
either doing dark colors including black
or I'm doing light colors including
white like to do both that's that's
tough that's tough I'm not saying it
can't be done but you really got to be
skilled when you do that now in terms of
your title going back to that funny
reindeer sweatshirt okay that's good IPA
beer lover so maybe do IP a lot when I
drink like you don't actually have the
text from your title in the design now
let's jump on over to Insight Factory
really quickly like there they've got a
ton of great Etsy tools
um specifically for this one let's use
the Etsy keyword research tool and I
typed in IP a lot and actually we could
even try we'll try after this but I
already searched it so we've got the
results saved right here now inside
Factory is useful for a number of
reasons what I like to do typically is
sort by views first thing okay so I'm
gonna click that uh twice and now we're
seeing the most successful one at the
top uh it looks like recent views um
since the release date
777 roughly uh and this this listing is
actually years old uh 830 873 favorites
you can also sort by favorites by the
way that may be a better gauge because
you know views can also scale with the
the listing age okay so we'll sort by
favorites and notice the first thing
you'll see is
the tags all right so consider looking
at the tags not just to copy them to
your listing which by the way it's nice
being able to copy the tags instead of
having to come up with 13 of them and
worrying about the 20 character limit
Etc but also like look at the tags of
the most successful listings okay
because look at number two number two is
actually right in the same alley as you
it's not just IP a lot when I drink as
the niche but it's cross niched with
Christmas so you may actually want to
just consider straight up copying these
tags but also check out the best sellers
look at their tags evaluate for phrases
and keywords that you should include in
your title and me personally I don't
like to keyword stuff so I typically am
looking to type out phrases that would
be potential phrase matches with what
people are searching on Etsy so Insight
Factory is a great resource for that
um you can also always just click the
listing and it'll bring you over to Etsy
so you can view the listing itself you
can see the title for instance beer
lover gift beer lover gift for beer
lover IPA so this guy actually just
keyword stuffed but I mean look at their
shop they're actually killing it um 110
000 sales from keyword stuffing 16 000
reviews so I guess hey if it's working
it's working
um so yeah I mean don't be afraid to
take a second like I know you have 700
listings it may benefit you to slow down
take a little bit longer on your designs
take a little bit longer on your keyword
optimization on your listings
specifically the title maybe reconsider
uh you're front loading the titles with
more specific keywords as opposed to the
high value generic keywords not that you
necessarily did anything wrong but for
the reasons I mentioned just a second
ago I think it may be more beneficial to
go with more generic uh keywords so
let's take another quick scroll just
down here
um designs I mean yeah your color
schemes they're okay I definitely am
much more a fan of uh in terms of design
style like this as opposed to the ones
that we were kind of picking apart
earlier that seemed very small and very
just crammed for space
um so teach nurse okay got it got it
um I'm not a fan of this how you kind of
keep changing the font size there I'm
not really a fan of that also that font
is
not that good I just don't know it or
maybe it's a good font and just like
when you keep changing the font size
um it's just not to me it doesn't look
that good and some of these other ones
look how long these sentences are like
maybe you're using Automation and just
kind of
letting it go and just saying okay
whatever that's fine and it does look
like you have a 20 off sale it just
didn't apply to oh these must be new
listings got you okay so we were looking
at your new listings gotcha got you
um also you might you got to fix this
those mock-ups look broken with the
stitch in the background
um so definitely you might be highly
leveraging automation because because I
mean yeah I don't know how else you you
let that one get by um so that's not
gonna sell until you fix that so I would
definitely just delete this primary
mock-up and replace it with this one
keep it simple
I do like that you're using the
automation but you can also Branch out
into additional niches
it looks like to me like you know you're
taking like Trudeau must go and you have
probably I mean we've probably already
seen 10 listings that are related to
Trudeau must go right so you you don't
need 10. I mean you pay 20 cents per
quarter for these listings you're just
racking up a Big Bill I mean I'm not
saying you can't do it like you rock
your your you are occupying more online
real estate but
um I don't know if that's the best use
of your money
um something zoomed in
these zoomed in thumbnails do look
pretty good but
yeah it looks like you're pretty active
though I mean you're active you're doing
this ahead of the fourth quarter which I
respect you're gonna make some sales
you're gonna make some money
the biggest thing you need to do
immediately though is get that first
review okay the second thing is like
just you know if you're gonna do text
only designs like honestly you can
you can just do white text on a black
shirt like you can keep it simple I
don't I don't think I think you're doing
too much and I'm not saying this is like
a this is common a lot of people do this
but it's like you're going out of your
way to make this like
like something that I don't think people
would buy as opposed to just white text
big bold font black shirt simple we know
it works tried and true to the End of
Time keep it simple as opposed to kind
of this like weird muted orange color
with like almost like a weird undertone
of peach underneath it which looks like
it just blurs together it makes it
harder to read not a big fan of the font
also changing the font size again if
you're going to change the font size if
you're gonna if your design is Just Two
Words quiet quitting
like the only time I would ever change
the font size is if one of the like
lines was going to be significantly as
in like 50 or smaller but 50 smaller
than the other line if you do like 40 of
the other line it just looks like a
really poor design to me so again I'm
trying to be useful here I'm trying to
be helpful I appreciate you allowing me
to review your shop
um I hope all these things translate
into sales for you I hope you have a big
fourth quarter I don't know if you need
to like necessarily work backwards but
at least when you're moving forwards
um consider these things also man you've
got a ton of repetition in your niches
and I don't even know what the quiet
quitting is like what is this before we
leave gotta type this in quiet quitting
like I have no clue what this is
okay
I am okay quiet quitting I mean quiet
quit
are all these you no I guess they're
quiet quitting okay it must be a like a
it must be something on like
quiet quitting Hocus Pocus what maybe it
is like a tick tock thing all right I
guess I'm just out of the loop but um
yeah I mean I don't know that I would
necessarily stock my my shop with like
10 to 20 of the same exact Niche but hey
I mean I do say double triple down on
your best sellers so you have three
sales if that's where you got your sales
um more power to you I guess but
anyways uh three sales yeah it's not
gonna let us see the sales okay well I
hope you guys uh benefited from this
Etsy Shop review check out Insight
Factory it could be a useful tool for
you if you are scaling up your Etsy Shop
definitely helpful with things like SEO
optimization your titles your tags Etc
that link is in the description and I'll
link to the shop in the description if
anybody wants to check it out themselves
if you saw a design you liked and you
want to hook them up with a sale and a
review go for that go for it uh guys
please like And subscribe if you're not
already please check out my full print
on demand course if you're interested
the link is in the description walks you
through how I make six figure print on
demand sales every single year it'll
help you start skill and automate your
business and guys have a good one I'll
see you tomorrow with the new top five
niches of the week video
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