Hey guys, my name is Tim Schmoyer and for this week's
YouTube advice I want to show you guys how you can build more
exposure and get more engagement to some of your older videos.
Now the way this works is think about it this
way.
You've been making content, let's say, for a year and
you've gotten the bulk of your YouTube subscribers probably in the
past six months.
Now that means that the majority of those new
subscribers have not seen any of your videos most likely previous
to when they subscribed.
You have, like, 30, 40 videos from before they
subscribed that you would like to re-highlight and reintroduce to
some of your newer subscribers, but how do you get some of your
new subscribers to see some of your older content without
spamming them or something?
Well, there's a thing that I think that is way underutilized here on YouTube
and it's called your YouTube feed.
And the way it works is if you go to your YouTube
channel and you click here under, "Browse Videos," you will see this
tab right here called, "Feed."
Now if you go to your YouTube homepage a lot of people browse you'll see
this feed were, you know, it's recommended and there's also other
people who are commenting here, so you can actually post
a video here that won't show up in their subscription box but it'll
show up in their feed, so the way you do this.
Let's go back to my channel and you go to, "Browse videos," and this is where
you're going to post something to your feed, so let's say for example
I go over here in the ReelSEO channel.
I recently did this collaboration about how to do annotations and tips and tricks
for annotations and I haven't posted that yet on my personal channel
over here, so I've just copied the URL.
We go over here and I'm going to create a new post.
I'm just going to paste the URL right in here or you
can do a playlist as well, you know, depending on what you want
to do, and I'm just going to write something like, "If you haven't
seen my collab with vidiSEO giving practical examples for using
YouTube annotations, check it out here.
I hope it's helpful."
Put the link there and I'll post that to my feed.
Now that'll show up in the home feed for people who are subscribed
and haven't turned me off and tried to ignore this channel.
Also if you're using the everything layout for your channel
like I currently am, you can go down here and it says recent posts
and I'll highlight that on your homepage and your channel page
also.
Someone can click that and go see all of them if they
would like to as well.
To give you guys an idea of what it looks like, this is the
subscription tab for the ReelSEO account as you can see right
here and here it is at the very top one minute ago.
If you guys haven't seen it and here it is.
It puts it at the very top of the feed for people who are viewing all activity.
Of course if you hit, "Uploads Only," it goes away, but
if you're doing all activity or looking at the homepage, um, under,
"All Activity," you should be able to see that.
Now here's the thing: this doesn't only apply to videos that you post.
You can show a lot of different things in your feed.
If you go to channel settings and then you go over here to tabs and then click on feed
here's the different activities you will share.
Now I have it whenever I like or I don't have it when I like the video, although
I could, whenever I comment, add a video to playlist, subscribe
to a channel.
Those activities will automatically be shared.
Now you may be thinking well I don't want to spam everyone's home
feed all the time.
Well it doesn't.
It groups these together, so let's say you responded to like eight different comments
on one of your older videos.
It will group all those comments together.
For example right here Ronnie Bincer replied to a comment
on this guy's channel on this video down, um, here.
You can see other examples of people.
Like that's my family vlog channel about people who
liked Mr. Arturo Trejo, you guys should definitely check him out.
He's hilarious.
I love that guy.
Um, ya know, here he uploaded, replied to a comment on, vidiSEO did on his video, so
it combined multiple sharing actions all into one, so make sure
you guys do that and think carefully about the content that you
are sharing, liking, subscribing to, commenting, all that kind
of stuff.
It can raise awareness for some of your older videos but
if you do it all the time it can also just kind of become, like,
a mess and just become noise.
So what I try to do, like for example, on this
channel since I post videos probably Tuesday and Thursdays
mainly, sometimes Wednesdays.
So maybe like on a Friday or Saturday when I haven't posted anything for
a while I'll try to keep you guys, the subscribers, still engaged
by posting other videos that I think are valuable for you guys
as well.
By going back to my channel feed you'll see that this
weekend I also posted this video and it's a great parody
of new changes coming to YouTube and it is a pretty funny video.
I thought that would be valuable for you guys.
This one also I posted for you.
I said, "Hey, I think John's advice to writers
also applies to video creators.
What do you think?
Is this the key to success as a creator?" and if you guys haven't seen that
I really do think it's valuable.
It's also on my homepage at youtube.com/videocreators so you can go check
it out there, but just continue to post content whether
it's your older content that maybe your newer subscribers haven't
seen or maybe it's some other content you think is valuable that's
not yours but you want to share it with your audience because you're
adding value to their YouTube feed, so that can do a lot of
great things for you guys.
You guys can figure it out.
If you have any questions, comment below and I'll do my best to answer
them and help you out the best you can.
If this is your first time here, make sure you
subscribe for other YouTube advice and help that I'll be giving
you guys soon.
Also become a Video Creators insider by signing up
on the mailing list below and basically what that means is you're
going to get the total free access to a new e-book I'm writing
called, "The Secret to Building Your YouTube Audience," and I'm going
to send that to you guys before it gets sent anywhere else
completely for free, so if you want that make sure you sign up
below.
I'd love to send it to you guys and I will see you guys
again probably pretty soon here for more YouTube advice and more
YouTube news and help and all that kind of stuff for you guys who
are video creators helping you master the platform and build your
audience.
I will see you guys later.
Bye.