In this video I'm going to share with you the six biggest mindset mistakes that both
life and business coaches make when it comes to creating a successful business.
So the reality is that most coaches don't build a profitable and sustainable business.
And the ones that do a lot of them are just selling services to the industry so they're
basically venders to the industry.
Listen I know a lot of coaches who never made money as a coach until they started teaching
coaches how to make money as a coach.
So that's a rant for a-whole-nother video.
If you don't know me, my name is Sean Smith.
I am the founder of Elite Coaching University, where we teach you the skills to be a better
coach and the strategy is to build a bigger business.
I do videos every week on this channel about the coaching industry, so make sure you like
and click, hit the little bell icon so that you get notifications every time we put out
a new video.
So, first of all, mindset is pretty much everything when it comes to success in any area of life
not just business in general or coaching business specifically.
And it's very difficult to talk about a complex issue like this when we start talking about
this thing called the brain and all the millions and millions of variables that each of us
have individually.
So I'm going to do my best to keep this short but just understand that every single one
of these mistakes could probably be I don't know four, five, six hour video by itself.
So a mindset mistake number one is that most people haven't pre decided to succeed.
If you're in this can I succeed or can I win mode.
Your brain is still full of doubt but when you've pre decided that you will succeed your
brain will actually start to look for ways to succeed rather than looking for ways that
you might not succeed.
Now don't mistake the simplicity of this one for how powerful it is.
I'm not saying it's just a flip of the switch but when you've pre decided to succeed the
obstacles that you come up against are not going to stop you.
Most people though experience an obstacle some kind of a failure and it crushes them
and then it takes a long time for them to actually get back up.
Re-motivate themselves to get back in motion and the assertion that I'll make is that your
speed of recovery is directly related to your pre decision to succeed.
So if it takes you a long time to re-motivate yourself and get back on the horse you probably
haven't pre decided to succeed.
You're probably still in the mode of can I make this happen or not.
Mindset mistake number two is the commitment to safety and comfort.
Listen if you're building a business there is always going to be inherent risk that you
need to take.
You're going to have to invest time, energy, and money, and then you're not in control over
the results that you're going to get.
And since you'll never know exactly what the future is going to produce it's always going
to be uncomfortable, but growing requires discomfort.
There's no such thing as comfortable growth.
The bottom line is you're either going to be more committed to avoiding rejection or
more committed to avoiding regrets.
So my advice to you is this understand that this is going to be uncomfortable but do it anyway.
And if you find yourself getting all anxious and jittery just remember this.
Do it scared, do it unprepared, and then do it again.
That's the recipe mindset Mistake number three is short term focus.
We live in a world where most people are searching for the quick fix those microwave results
but those are never sustainable.
You can't shortcut the foundational work that needs to be put in.
So if you're committed to this being a long term journey then I want you to think of your
earlier phases as more like an internship.
This is where you're going to learn the principles that you need to learn about business, about
yourself, about relationships, about money, about success.
About all these things you have to learn to be in business.
You're going to learn those things so that you can build a solid foundation for your
business in the future.
In other words it's not about getting quick wins right out of the gate making a bunch
of money because you're probably going to jump over foundational principles
if you're chasing that short term financial success. And this kind of thinking just puts
too much pressure on us it puts us in this do or die kind of mentality and that usually
produces desperation.
And when you are coming from a place of desperation you will likely attract other people who are
also coming from a place of desperation and you put two people come in from desperation
together usually not a recipe for success or happiness.
Mindset mistake number four is searching for the right thing.
As humans, we are afraid of being wrong we don't want to be punished.
We don't want to be embarrassed.
And so we always try to demand of ourselves that we do the "right thing" but we have to
remember that that's literally impossible to know what the right thing is.
If you have two or more options demanding that you know what the right one is would
mean that you commit fully to both of them.
Follow them all the way to the end of the road and then come back to the present moment.
Decide which one worked out better and then assess.
This is the right one.
Well what happens if you have ten options to choose.
You're making your brain go crazy when you demand that you know what the right choice
is to make. And what that does is it puts us more into an intellectual mode and it creates
a state that I call knowledge on ice.
That's when you're not really in motion because you're thinking about what the right thing
is to do so you don't mess up.
But we all know the people with the most amount of success are usually the people with the
most amount of failure.
Now it's not because they actually failed a bunch of times it's because they took committed
massive action that produces both success and failure.
So let the entire idea of being right completely go.
It's ridiculous.
Instead of demanding that you're right I want you to adopt curiosity.
So when you're asking yourself is it right to do a blog or is it right to do Facebook
ads or is it right to sell your program for four hundred ninety seven dollars.
The best way to approach that with curiosity is "let's see". I guarantee that will free you
up to commit to more action which is the only way you can produce results.
Mental mistake number five is comparing sideways.
What I mean by that is when you're comparing yourself to the left and right to other coaches
or other trainers or teachers in the industry. And most of the time these people have been
doing it for a long long time much longer than you and even if you did get to the point
where you matched up with them left and right there would be a new set of people that you
could compare yourself to.
So you just in this perpetual dance of I'm not as good as they are. And that's not a happy dance.
That's more of like a dance of depression and sadness.
So it's not about how do you compare to the people on your left and right.
It's about how do you compare to the person right in front of you.
And as long as you're a half a step ahead of the person seeking your wisdom then you
can serve them.
Now, if you want a deep dive training on how to identify and start attracting your ideal
client who I call your seeker you can click the link up there or I'll put it in the description
below as well.
And finally mindset mistake number 6 is extrinsic motivation.
Society tells us that we're supposed to have the house, and the picket fence, and 2.5 kids
and all the money in the bank.
We're supposed to look a certain way and weigh a certain amount but all of that is coming
from external programming.
Once upon a time we even care about that stuff.
So if we want to be driven as a human being we have to tap into our intrinsic motivation
what really truly drives us to act.
What do we really want.
While we have this one shot on this planet and for most of us that's going to be some
form of contribution.
And that desire is going to outweigh all the obstacles and challenges that are gonna come
your way when it comes to building a business
if you really deeply tap into it. Now of course I'm not saying to not pay attention to the
metrics of your business.
Part of being in business is making money we gotta make sure there's cashflow in all
of that but don't be fueled by it.
So when you shift your mindset in these six areas it's going to make it easier for you
to take action. From the action you're gonna get outcomes, the outcomes will give you feedback
and depending on the feedback, if it's giving you what you want or not, you'll be able to
adjust accordingly.
Continue to follow that recipe and you will be able to build a successful, sustainable,
impact driven, coaching business.
Let me know what you think comment below with any thoughts you have or questions you have
about this whole conversation.
And we do have a lot of resources for coaches wanting to build coaching businesses.
There's a Facebook group called The Truth about coaching all linked to the description.
There's a neuro-transformational certification program I will also link to in the description
if you're interested.
That program is really about increasing your confidence, certainty, and conviction as a coach
so that you're more intrinsically motivated as I talked about this video to build your
business and help more people. If you like this video please let me know by liking it,
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you know people that would benefit from a conversation.
Thanks for watching.
I will see you in the next video.