welcome to the e-commerce playbook brought to you by IWD agency where
we share tools tips and tactics from industry leading experts to help you
take your e-commerce game to the next level now here's your host Joe McFerrin
hey everybody welcome to the ecommerce playbook this is a gem McFerrin with IWD agency and I've
got James with me here today he's one of our account managers at our deputy agency hi Joe
thanks for having me how's it going good so today we're covering an interesting topic a
hot topic especially in the Magento ecosystem but I think in the web in general is PWA what's
your thoughts when PWA what is it what does it stand for yeah it's a it's a popular question
I probably know just enough about it to step out of my bounce you know like our my our developers
back at idea to be here or cringing a bit now but you know what I think about it is I'm definitely
encouraged by it you know I you know a couple years ago kind of put my eggs in the basket of
accelerated mobile pages you know I thought that was gonna be the future I still think there's some
foundation for that yeah and so I hedged a little bit when PWA came out you know thinking about the
the grief that everyone gave me for putting my eggs in the am you know in the amp basket yeah
but I know a little bit more about it now and I've explored a little bit so there's I think
there's probably two components PWA that we talked about is progressive web applications
I guess web apps so it's it's some technology some some tools some some code some processes
that have been kind of created in the last few years and a couple of those are react and graph
QL for example and I think those were developed in-house at Facebook so finally something positive
came from Facebook so they they developed it internally and they you know released it
I think that one of those two was had had kind of a community based you know working on it in
addition to Facebook but really now it's released for general release so it became available to the
public you know to civilians like us yeah and that technology that wasn't available before is
really changed the front end come experience both from a development side and from the experience
side of us as consumer you know web consumers not not being developers and that experience is one
they deep when they D couple it when they pull the front end off and the front end is you know
allows you to do interface on an e-commerce side you know with the catalog and the products using
different front ends so that that experience is a front-end experience and a backing experience and
you can have different methods of accessing the database different front-end experiences sure PWA
is pretty cool because the experience for us as consumers again is accommodative experience what
it looks like an app on your phone and acts like an app on your phone and it crosses all browsers
also so whether your desktop or on a mobile device the experience is the same but on it specifically
on a mobile device it looks and feels like an app as a the ability to have something they use
something called service workers specifically like for the Magento experience that allows you
to have some offline functionality which is cool because you know it caches a bunch of content
your phone allows you to look at products and things even when you're offline and then when
you connectivity is restored then it then it you know service workers resynchronize --is and you
know push the products ask me your card and things like that yeah so people are pretty excited about
it so some of the benefits is there a performance benefit or definite performance benefit yeah much
you know lightning fast you know much much faster experience and you know I think that
comes from this new technology that you know the new stack really that's been leveraged for that
and there's offline component too right yeah the offline component is you know uses lots of things
but service workers is what I'm familiar with so that allows you to you know caches information
your phone like like an app that you can use when you're in your airplane but really think about the
ability to shop while you're flying not that we have to shop more about shop while you're flying
is an example yeah and then you know once you have connectivity again it goes back and resynchronize
as is and does what it has to do so yeah from the magenta side there's the PWA studio and those two
kind things are kind of colluded in my brain and probably everybody sprayed but PWA so do it see
do something Magento is working on internally and we were able to visit Adobe and Magento and sit
through kind of the head architect and he walked through what it is and W a snow deep studio is a
set of front-end development tools that they that they have bundled together that allows
developers to create these front-end experiences for specifically for Magento yeah and there are
different PWA Studios there's there's beta and VHS going a little bit I think in the community
PW Studio is specifically something Magento has has put together actually with Google as
my understanding Google and Magento working together on I just so if I if I have a site
and it's all magenta that's the world we live in and I want to move it to PW a is there a switch
I can flip but I have to redevelop stuff to have to redeem it what's the what's the process to get
to it so with 2.3 the what's changed in 2.3 is well there is no there is no switch but there is
a method for doing that that's that's in the in the more recent version of Magento but you need
to work with a you know just a partner yeah I got every deed yeah and and work a you know
work on that front-end experience and you know you you can still have your native experience
you know the web that we've always experienced the HTML Javascript CSS and then you would you
could also have a PW a specific experience you know and that experience could be the visually
the same I guess or it could be different okay I think you can send users depending on that
they're on mobile to the PW experience or to the native experience right okay thanks Allah
well excellent a lot of information I appreciate you covering with that with Cheers a day thanks