in this video interview Jerry AKA
Barnacules and we talked about how to get
more money from the same amount of
youtube views how to reach out to
companies and get brand deals and
sponsorships and a common mistake that a
lot of youtubers are making today coming up
this interview is brought to you in part
by blogger fair dot-com what's up guys
Sean here with video influencers helping
build your influence income and impact
with online video and today we're at
vloggerfair here in Seattle and I'm here
with Barnacules Nerdgasm Jerry how's it
going? it’s going pretty good you got that
right now you’d be surprised how many people mess that
up well i just practiced it 35 time before we started
but we did hit it man i’m so pumped to be
at this event and excited about what
you're doing on youtube talk a little
bit about if people just meeting you
what your contents about and how long
you been doing it so I've been doing it
for about six years but i only got
serious in the last two years really
after I got laid off from Microsoft
after a 15-year career in software
development i decide that you don't give
a shot after this YouTube thing but I
would define myself is a tech savvy guy
that tried to bring it down to a level
that everybody can enjoy it right
I like to talk about really complicated
things like computer programming 3d
printing and stuff like that but making
it very approachable that's kinda like
my niche I love that I love that and so
your channels grown over 780,000
subscribers now and one of the big
things that people ask a lot on our
channel is this year of okay well I need
to put myself out there to grow my
youtube channel youtube channel but the
kind of fear self-promotion what are
some of your tips when it comes to like
promoting yourself marketing yourself
and feel kind of weird but like if
you're gonna win on youtube what
advice would you give the advice that I
would give to everybody is you have to
get comfortable with promoting yourself
you have to realize that when you're
small you're not gonna find other people
to promote you in the beginning you need
to be able to get your content in front
of people and that means first and
foremost you need to make content that
you would want to watch once you get to
that stage the next pages you have to
get people to watch it now I'm not
insisting on anybody click dating
we know that that's a big problem on
youtube but you need to be confident in
what you're doing and not try to dump
everything down to level that you feel
you're comfortable with case in point if
you want to get your video out there
give it a title that's enticing that's enticing
not necessarily quickly but don't feel
like you have to keep pulling back like
I'm not really an expert in this field
so I'm not going to put anything in
there about being an expert oh I don't
really know what I'm talking about your
don't shortchange yourself you need to
really just be confident in what you're
doing and push forward
I don't want to think you mentioned
there's said make content that you want
to watch but what do you think of the
element of great content
honestly I think the element that the
biggest elements and actually this comes
from a guy named woodysgamertag actually
taught me this early on and he said that
all content needs to be educational
entertaining and the third one hold on
here Woody I got channel
channel my inner Woody entertaining so
it’s entertaining and educational and educational
because the personality fits into
entertaining because of the
personalities what you have to have so it’s the Two
E’s the two Es it’s educational as
well as entertaining yeah got it pretty
much love it love it and one of the
things that people ask all the time too
if they're starting out on youtube maybe
even specifically tech youtube yeah it's
how to actually start making money and
monetizing that what if some of the
things that you've done what advice to
give so early on the most people just
set up the adsense account with google
we're basically just getting revenue for
ads running running on their content but
honestly that doesn't generate a lot of
revenue in the beginning so what you
want to do is find some alternate
sources of revenue with such as
affiliate links one good way to make
revenues to set up an amazon affiliate
program so when you review products you
can have people use those affiliate
links to generate a little revenue
because they might watch your video and
my sway their decision to purchase the
product and so you know if they use your
link to get a little percentage of that
you can also find other companies that
have standalone affiliate programs
outside of amazon and you kind of build
on those and then you have a separate
revenue stream that's completely outside
of Adsense system i love that I love
that and so how did the breakdown for
you for the revelation today how do you
break down kind of the business side of
your youtube channel so breaking down
the business side of my youtube channel
would be behind the scenes working out
deals with companies for like pre pre
rolls on my videos that i can generate
revenue from working on affiliate deals
and trying to
the highest percentage that I can for
items sold i did i'm going through and
reviewing and things like that are kind
of business eyes and making sure that
you contact companies and let companies
know that you exist because that's a big
problem is a lot of people wait for
companies to come to them the only
companies that are gonna come to you
especially the tech review are going to
be that Chinese companies manufacture
batteries and you're really cheap little
trinkets and stuff like that and that's
not really where you want to start what
you want to do is reach out to the
companies that create things that you're
passionate and even an expert on and get
them to engage you and show your value
to them in in that value can be number
of subscribers number of years but it
also can be your expertise if you happen
to have a history and something like for
instance i was a software developer
microsoft for 15 years so when I reach
out to companies that work with
software even with not a lot of
subscribers i can say you know what I
actually know this field I know how to
use the software know how to debug it
people trust me in this field in the
companies they stop looking at just the
numbers from the channel we start to
look at what else you have to offer
I want to go a little bit deeper much
just said here a couple things he talked
about was reached out to companies so
first thing and then the other thing is
not the most pre-roll yeah what would be
for both of those questions your kind of
initial tips if somebody wanted to start
reaching out to copy how should they do
it to lock in either just general
partnerships or pre-rolls and for if you
are curios what s pre roll it's like this
video is brought to you by pretty much
yeah just having like a little 30 or 60
second segment at the beginning of your
video they also post roll some companies
like you do at the end and you're
basically just advertising product it
doesn't even necessarily have to be the
same thing you're reviewing in the video
can be cut something completely separate
and when your tips for reaching out how
do you maybe first couple steps to tee
up some of those deals so the first thing
you want to do is don't just contact
companies at random and try to do the
whole accuracy by volume thing what you
want to do is find companies that fit
with your expertise in your passion so
if your numbers aren’t huge on your channel
companies are going to just like engage
you and send you everything you want to
have to look at it this way you know
what am i passionate about what am I
known for what have I done in the
community within then you take that you
wanted to kind of put that all together
into a tight resume you know a one-pager
that you can send the company say here's
the value that I have to offer to you
now you definitely don't want to
approach the companies from the angle of
all I think if you send me the stuff
i'll make a video and you'll get a
couple of use
that's not what do you want to see if
you send
this is something I'm passionate about
the something I know a lot about and I
can be an ambassador for your product if
if you reach out to the companies that
fit well with you then they're going to
be more likely to want to work with you
and to grow together strong that's
really really good good advice
now one thing you also mentioned was
some people when they are doing YouTube
ads that you are passionate there’s something called CPM
and explain that and that you kind of
found out a way to get that higher lower
what kind of a strategy there are some
tips that maybe viewers can apply so the
CPM basically works out to the estimated
money do you make per thousand clicks on
your video that are monetized meaning
that the person wasn't running an ad
blocker and they actually had an ad
served to them at CPM usually start out
generally low when you're a small
channel and as you wrote that CPM can go
up because the youtube will make a
bigger investment on you and put better
ads that make more money on your videos
now one thing you can do to help that
along its find a network that aligns
with what you're doing now and networks
otherwise known as the MCN for like
these companies that you can work with
and we'll take a percentage of your
revenue but in exchange for that
percentage of revenue they will help to
get ads on your videos that are more
relevant to what you're doing a higher
paying ads and it usually ends up
working out in your favor but you have
to find the right deal you have to make
sure that you don't find an MCN
that takes advantage of you which is
really common right now that's great
advice so basically if you can pull this
off you're going to maybe get the same
amount of views but get higher income on
the ads exactly exactly so that's
awesome are you ready for the lightning
round the lightning round let's do it
all right if we go lightning round 3 2 1
Coke or Pepsi Pepsi one item if it were
in the middle of a zombie apocalypse one
item that she would grab to face what
was happening in the world AR15
nice one podcast you think every
influencer should read listen to
oh gosh oh Steve Dotto I like his stuff last time
song that you had on repeat
dude you're gonna embarrass me that's
the goal alright it was enter the man sing it no
sing it I’m not gonna do it sing it not going to do it okay
one thing that you have never shared
about yourself on your YouTube channel
whoo that's tough because I share a lot if
watch my youtube channel I'd really be
reaching we want that insider stuff for the video influencer community
one thing that I've never mentioned well
when I was born my parents had a
horrible practice done to me as a baby
we'll just leave it at that I'm sure you
can guess one app influencers should be using
oh one app tube buddy
hands down tube buddy tube buddy is your
friend love it last thing that you
grabbed out of the fridge let’s see a gatorade if
you can either have one of two cars
either the back to the future delorean
or the Trans Am night rider kit car
which car do i actually have a real time
traveling car? yes oh hands down DeLorean alright well i
mean i could go negative tho I mean it
could you could get stuck and I mean you’ve seen the movie
I’d take that risk yeah person you must trust
with a secret know my wife hands down
trust me she has a douces and if you
could only have one superpower what
would it be one superpower to manifest any
other superpower and i would i would
want to walk through walls
honestly yeah so basically nothing
nothing nothing can touch me and I could
move through batter move with you could
your camera get stuck on the other side of the wall
and drop to the floor everything that
I'm touching moves with straight up out
of the movies so you can bring other
people with you I could bring people to walk
through walls take stuff out of vaults it
was one of those dancing things that
people do the train at a wedding you
could bring the whole train with you
ok but if the person let go when they
were halfway through the wall they would
be stuck in the wall most likely dead so
that's that’s a risk I’m willing to take you want to say so
lastly what where can people find you what
kind of projects you have coming up of
course we'll link up all the resources
to show notes in this episode in the
description where can I find you awesome
come on over to Barnerd.com that’s b a r n e r d
.com and most of the stuff that
I'm doing in the future will be 3d
printing tutorials i do a lot of stuff i
do something called DIY gasm where I take
random projects around the house and
piece them together not having any clue
what the heck I'm doing and it's a lot
of fun i do a lot of random content now
getting into blogging hence why I
mid-water fair right now the other
workshop i love it i love it and last
kind of like for the creators out there
that are happening and you definitely
can relate to that and they're like
trying to get the views I'm trying to
it's not doing multiple things kind of
encouragement and just final word of
advice would you give to the video
influencers watching i would say don't
get discouraged things happen slow it
took me four years to get my first
10,000 followers
it took nearly two years to get the
other seven hundred and some odd
thousand so you just need to stick with
it you need to do the grind and and
don't keep reinventing yourself pick
which are passionate about stick with it
and grind grind grind because I see
these people constantly making changes
constantly making changes your audience
will never settle you need to give
people a chance to find you
really really awesome hey thank you so
much vlogger fair will link up
everything about vlogger fair incredible
event that we've been hanging out yeah I’ve
been having a blast today and so check all that
seven description below and until next
time video influencers helping you build
your influence income and impact with
online video keep crushing it and we
will talk soon
really gonna do this yes all right now I
lay me down to sleep I pray the Lord my
soul to keep
and if I die before I wake
that's all you get up you guys can you
put in the header understand man right
there yeah you got there i will get
copyrighted flag metallic it’s like
totally cool with people using their stuff
absolutely 100 percent