- Over 3000 people have bought my online course,
30 Days To A Better YouTube Channel.
In fact, I wake up every morning
to new payment notifications
and I want the same to be true for you,
if you are launching an online course
to your YouTube audience.
Today, I wanna take you on behind the scenes look
in inside tour of how I automate the sales
for my course, so that you can do the same
and experiences the same type of results
on your course with your audience.
Hello, welcome, my name is Tim Schmoyer
and this is VideoCreators, where we are all about
helping those of you who are more established Creators
with next level tactics that will further grow your audience
and the business that surrounds that audience.
And today we're talking about that in the context
of online courses.
Now one of the biggest mistakes that I see YouTube Creators
make when they create their first course
or even products in general,
is that they don't sufficiently really plan out
the customer journey, the customer journey
or simply the steps that you want someone
in your target audience to take,
that will lead them to a sale.
A lot of Creators, they think that a customer journey
is just like, well I let my audience know
that this thing is available for sale,
and they should go, just buy it, right?
And if you've tried that, perhaps you've seen that
you can get something off of that, but for the most part,
it doesn't generate nearly as many sales and revenue,
as you were probably hoping it would.
Its very important that you Intentionally
and Strategically, map out every single step
and make the next step abundantly, obvious.
If there's any little bit of friction in there
between steps, you're gonna see a huge drop off
in the number of people who are taking
that next step with you.
Before we dive into the weeds and I show you
the back end of everything, of how I have it set up.
I first wanna give you an overview of what this process
looks like, so that when we dive into the weeds of it,
that all makes sense and you don't get lost.
Now, the main way that we first generate lead
is by just offering really valuable content
through organic means.
People are just coming in for free,
they're finding our content,
whether it be content we're publishing on our Website,
through Blog Post and Articles, maybe they're finding us
on iTunes and subscribing to the Podcast
or they're watching videos like this here on YouTube.
And they're finding us and they're getting into our content
and hopefully being like, wow,
like this is really helping me as established creator,
know how to take next steps to really grow my audience,
grow my business.
So we want you to camp out in that world
for a little while at first,
but eventually you're going to hear this pitch
for our free guide called
the Secret to Building your YouTube Audience,
and there you'll give us your email address,
when you give us your email address,
your first email you get,
is a link to download this free guide.
Currently it's a five email sequence,
those emails lead into a pitch
for our course 30 Days To A Better YouTube channel.
There are times when we make a piece of content
where this video or this podcast episode
is uniquely designed to skip this whole process
and go straight to generating a sale
for our course 30 Days To A Better YouTube channel.
The reason why we don't usually just go straight
from the free content into a sale, every time
there's a couple of reasons, one, the more we do that,
the more likely, we're ending the viewing session
on YouTube, for example and YouTube doesn't like that.
They want people to stay here on YouTube,
as long as possible.
The other reason why we don't do it in every video
is that very rarely, when someone just
finds you for the first time,
are they ready to dive in and become a customer.
Usually they wanna kick the tires a little bit more,
they wanna consume more content, they wanna listen
a few more podcasts episodes where they're gonna
become a YouTube subscriber
and they need to grow, like and trust you
and your credibility before they're willing to probably
take the next step.
Now we have been experiments more recently
with Paid traffic, we're doing some Paid Ads on Facebook
and on Instagram, just to try putting this course
in front of people who are in our world,
but they've never really made this next step.
That's usually what you do with like Cold traffic,
like people have never heard of you before,
they have no idea who you are,
and the only reason they're signing,
'cause they really want that guide
and it's lower friction.
So this is the overall picture of what it looks like,
what I wanna do now is take you to my desktop
and walk you through each of these steps
and show you what it actually looks like on the back end.
The first step you take with us is Sign up right here,
give us your email.
We're always funneling them to this Lead magnet.
Could also come through our YouTube videos
at the end, there's the Free Guide right here,
download the free thing and there's also a link to it
down in the description of the video
Or like I said, we've got the Podcast.
Here's our customer journey that we want you to go through
from here, Love Video Creators And Want To Grow On YouTube?
Here's some next steps,
number one, Subscribe, IIBA, become a member, let's connect.
We're trying to make that customer journey
abundantly clear for them.
Now that's where the Organic traffic is coming in,
getting them to click, all to lead them to this page,
you're doing your Lead magnet page.
A mistake that people often make is
they just tell us the viewer, download the free guide,
or it's like, here's what you're going to get.
But it's very important, both in your YouTube titles
and thumbnails, as well as you're your sales copy,
whether it be a FREE Lead magnet
or something that you always focus on the benefit
or the reward the viewer is going to get.
So this headline here is
Learn How to Build a Highly Engaged Community
Through YouTube for Free,
this is the main value reward you're going to get.
Once they give me their email address here,
we use an email campaign manager called ConvertKit.
We have these automation rules set up,
when this trigger happens,
when someone subscribes to one of these forms,
we have multiple different forms on our website.
And the reason we have all these different forms,
instead of just one, is 'cause it allows us
to better track conversion rates
of like this form on this sidebar, converts at this rate,
this form on this page, converts at that rate.
And so it just makes a little bit easier
for us to track those stats.
So we just have, whenever anyone subscribes
to any of these forms, the action we want to take
is subscribe them to the sequence
and then we're going to tag the user.
You don't really need to do that step,
but we like tagging everyone in our email list
so that we know exactly where everyone is,
so sometimes we're like, we're gonna send this email out
to everyone but if they're still
in the onboarding sequence here and they haven't even got
to the pitch for 30 Days To A Better YouTube channel,
like this email isn't for them, let's not send it to them.
So we can then segment out, send this to everyone,
except for people who are tagged with in 30 day sequence
and we've experimented with different things.
And this is just kind of currently
what seems to be working best for us.
And so then we send the very next email,
currently we send it the next day.
I don't like getting a lot of email myself
when I sign up for something like this,
but it does work because I think what happens
otherwise is people then forget, like even two days later,
three days later here, people are like, Oh,
I downloaded that thing and they forget that,
like now that was from you.
People are busy, they got a lot going on.
Our Open Rate and our Engagement is much better
Clickthrough rate and everything.
And sometimes what we're doing is just taking like a little
piece that what's from the guy that hopefully
they've already read by this point.
And then just expanding that more,
like we talk about this in the guide.
And that's really true, but like there's also this
that's really important that goes along with that,
we didn't have time to give it to you in the guide,
but we wanna give it to you here
and just giving really helpful information.
By time we get to email four,
we're still giving good information,
but we're kind of more now teasing the problem
that you as a creator are experiencing.
This is the roadblock you're facing and it makes the reader
feel like, yes, they understand me, they get me,
that is my exact problem.
And we're like, here's what you need to do
to start solving that, we've got this course called
30 Days To A Better YouTube channel
and a little bit of like a Customer testimonials in here
and then a link where you can buy it.
And then the last email is just like, we've been talking
about this 30 Days To A Better YouTube channel thing,
You're interested, here's one last reminder.
'Cause I don't want people unsubscribing
'cause not everyone's ready to make a purchase
so they're not ready to buy the course yet at this point.
So we just say, hey I'm promising I'm not gonna bug you,
this is the last time I'm gonna send you something about it.
Some people like thank you, right?
And other people are like, Oh, I'm not getting...
This is my final chance, Like I've got to get on it now.
If they do buy, then you send them into this sequence
for like the next level thing.
For us, like that doesn't start...
That delayed by like months before that happens.
If they don't, then he was like, okay,
maybe this person doesn't want a course
maybe they wanna do a consultation, we wait a little bit
and then they eventually start another sequence
to do a YouTube consultation with me
or someone on my team.
Start forking and having different sequences
as you walk the whole customer journey.
Eventually the whole goal is to get them to land
on this page which is our sales page
for 30 Days To A Better YouTube Channel.
Now we've done a lot of work in testing on this
and we're pretty happy with where it's at now,
and it is pretty long, which is not
the type of sale pages that I really like,
when I see a long sales page on YouTube,
I guess got a scroll a lot, I'm like, I'm out,
dude, like you're trying too hard to sell this thing,
but the data doesn't lie.
Like we have found that this page now is
converting very well for us.
The goal isn't necessarily to sell in the emails
that's kinda more to wet someone's appetite to tease them,
they get to this page and find out more.
The main goal is just to get someone interested enough
to click and come to this Website and want to learn more.
And then we left this page do all the heavy lifting
in terms of generating the sale.
And once they get here, they can read more about it,
and if they're ready to learn more, they can click.
And it takes them down to like, okay,
lets recap everything you're gonna get.
And we walk them through all of that and they can go through
the checkout process and immediately start the course.
Now the key to making all of this work
is you have to be very strategic
about how you get people off of YouTube
and onto your Website to take that next step.
And if you do it wrong, you can really hinder
the growth of your channel.
So it's very important that you click and watch
this next video right here that goes into
the step by step strategy that we use
here as well as what we use with the clients.
One of our clients, FiveX has channel growth
and his revenue in one month using this process
that gets people from YouTube to your Website
to make the transaction.
So click right there and I'll see you in that next video.