>> From the SiliconANGLE Media office
in Boston, Massachusetts, it's theCUBE.
Now, here's your host, Dave Vellante.
(upbeat music)
>> The imperative to protect data,
has never been more pressing.
As companies transform themselves form businesses
into digital businesses,
the intrinsic value of their data rises exponentially.
The problem for infrastructure pros is that,
everything in IT is additive,
it seems like nothing ever dies.
Which means, more things to manage.
Now, think about that.
When you're protecting data, you have bare metal, VM's,
now containers, you've got cloud,
you got to worry about the edge,
all this data needs to be protected.
Not only does this increase complexity,
it expands the attack surface for adversaries
wanting to steal or ransom your data.
Now, at the heart of all this is a build-out
of a massively global distributed cloud.
We saw wave one of the cloud which was public,
wave two is really hybrid.
And that's evolving.
Now, in parallel you're seeing the emergence of multicloud
and as I said, these earlier trends are additive,
they're not replacements.
And with me to discuss these important issues
and how Dell's EMC specifically is pivoting
toward cloud data protection is Beth Phalen,
who is the president of Dell EMC's Data Protection Division.
Beth, great to see you, welcome.
>> Dave, good to be here again.
So, we know the world is hybrid, it's a fundamental,
the on-prem stuff is part of
the fundamental digital transformations of these companies.
And now you've got data protection for the cloud.
So, what do you see happening in that world?
>> Yeah, let's start with what we're seeing in the market.
We recently re-ran our global data protection index.
We've been doing it for many years
and we've been really using that to help us understand
the landscape and what our customers need.
And first, not surprisingly, it shows that continued trend
of movement and reliance towards cloud environments
with business applications, continuing to increase.
On top of that, the customers, despite that,
are continuing to struggle with ensuring
they have the right data protection
for their cloud environments.
>> Right, so, they're struggling, you see that,
we see that as well.
What's going on there, what does the data tell you?
>> Yeah, first of all, more than half the customers
don't have a comprehensive data protection solution
for their SaaS, cloud-native and multicloud environments.
More that 2/3 of the customers who may be relying
on their cloud service providers for data protection,
say that they do not have a solution
that covers all of their workloads.
So, whether they are working with a cloud service provider
or some other vendor, they are being really clear
that they do not have a comprehensive approach
to cloud data protection.
>> Yeah, so I mean you see the cloud adoption
is going like crazy but it seems like
the data protection component is lagging.
How is that affecting the traction in your business?
>> Yeah, you know it's the double-edged sword, right?
On one level customers see the advantages of moving to a cloud
but on the other hand, you know,
they're really looking for vendors
that they can partner with to still have
the same confidence that the data is protected,
that they have on-prem.
And what we're seeing now, is that customers
are turning to us to help solve their problem.
We have over 1,000 customers using Dell EMC
for their cloud data protection and we're narrowing in
on three exabytes of data
that we're currently protecting in the cloud.
So, it's happening.
>> Yeah that's pretty good traction.
So, I want to talk about VMware.
Obviously VMware is the linchpin
of many customer's hybrid strategy and it's a clearly
an important component of Dell technologies.
Talk a little bit about the relationship
between Dell EMC Data Protection specifically and VMware.
I'm interested in, you know, they've announced project Tanzu
and there's Kubernetes, how are you guys working together
to really deliver value for customers?
>> So, we are super excited about the opportunity
to work so closely with VMware
'cause it's their cutting edge and their domain,
we're working directly with them and that's an advantage
that comes with being part of Dell Technologies' family.
And so we were the first company to bring data protection
for Kubernetes environments out to market.
It's available now,
so you'll see us bring that into the Tanzu Mission Critical
as we move forward, partnering closely with VMware.
And of course we're already fully certified
for VMware Cloud. It's really an ongoing,
regular conversation about how we can work together
to bring the best to our customers.
>> So, Beth, I got to ask you, so part of your role
as the leader of the division is obviously
you got a lot of mouths to feed, big division,
you got to make your plan, you got to deliver for customers.
But strategy is another key component of this,
how do all these cloud trends shape your strategy?
>> So, core to our strategy is to be the essential provider
of data protection for multicloud environments.
So, no matter where customers are choosing
to deploy their applications, they can have
the same confidence that they always did
that that data is protected and that they can get it back.
So, that's core.
And if you want three words to remember for our strategy,
think, VMware, cloud and cyber.
Cloud is central to it and you're going to be hearing
a lot more about it in the weeks and months ahead.
>> Okay, so I got to ask you, break out your binoculars,
maybe even the telescope, what are the future's look like
when you think about the division and the market.
>> So, we've been talking about cloud for a long time
but we are still on the middle of this journey.
Customers are going to rely on the cloud even more
for additional use cases and especially
in the data protection space.
Right now, we're seeing backup to the cloud,
DR to the cloud, but the future will include
cyber resiliency that's leveraging cloud deployments.
You're also going to see more and more of an emphasis
on people leveraging SaaS for their software consumption.
And for us, that means that only protecting
SaaS applications but it also means giving customers
the option to consume data protection in a SaaS model.
We already do that today,
with things like Cloud Snapshot Manager, with things
like the PowerProtect management and orchestration.
But you're going to see us do even more of that
because they're just such incredible benefits
of people leveraging SaaS to consume their software.
>> Data, a constantly evolving landscape,
data protection has to evolve with it.
Beth thanks so much for
coming on theCUBE. >> It's great to be here.
>> And thank you, keep it right there, we'll be right back.
Right after this short break.
(upbeat music)
>> From world famous Cloud Studios,
Dell technologies presents, the world's number one show
on data protection solutions for today's organizations.
It's Proven + Modern Magazine, with Jake and Emmy.
>> Hello everyone and welcome to the premiere of PM Magazine.
Where we cover the proven Dell technology solutions
that you've come to rely on.
>> And the latest modern innovation
driving powerful data protection for the future.
>> I recently spent some quality time
with one of our customers.
And I learned a thing or two
about Dell proven data protection solution.
Let's watch the clip!
>> We've always relied on Dell performance,
efficiency and scale to help us keep pace
with our data protection needs but there's so much more!
>> Mmhmm.
>> For example, we've been crushing it
with Dell Cloud Data Protection for backup to the cloud,
in-cloud backup, cloud tiering, cloud DR.
>> Uh-huh.
>> Now, look at the picture, it's a huge business advantage.
>> How so?
>> Our costs are down, we spend less time on management,
we're meeting our service levels and we have piece of mind
that all of our data is protected.
>> Right.
>> Awesome, did you talk about how
Dell's agile development approach is accelerating
the speed at which we deliver customer values?
>> Yes.
>> And how cloud capabilities will continue to grow?
>> Yes.
>> And about VMware protection!
>> Yes!
>> And cyber recovery?
>> Yes, Emmy, we covered all of that
as well as the mega trends that require data protection
with a modern approach.
>> Well modern is exactly what out guests today
are here to discuss Jake.
Here is Ken Patel a noted Date Protection expert
and joining us from the field on her vacation
in the Bahamas, is Barbara Penner
of the Data Management Institute.
Thank you both for being here.
So, Ken, what should our viewers think about
when they hear the phrase modern data protection?
>> They should think new requirements
for modern applications,
cloud-native workloads, Kubernetes,
multicloud and data services to name a few.
>> Barbara, would you add anything to that list?
>> I would add business service recovery on-premises
or in the cloud, autonomous protection to auto-detect
and protect workloads across edge,
core and cloud infrastructure and lastly,
all of this must operate at global scale.
>> Thank you both, this is exactly where we're heading
with Dell PowerProtect solutions.
Well, it's time for a break, but when we come back
we've got something special in store for you, don't we Jake?
>> I was hoping you forgot.
>> Oh no, someone learned how to make cream puffs
and it did not turn out well for him.
(chuckles)
>> My apologies in advance to my mother,
who tried to show me around the kitchen but as you can see.
(chuckles)
>> We'll be right back.
>> We're back with Rob Emsley,
who's the director of product marketing
for Dell EMC's Data Protection Division.
Rob, good to see ya.
>> Hi Dave, good to be back.
>> So, we just heard form Beth about some of the momentum
that you guys have, form your perspective,
from a product angle, what is really driving this?
>> Yeah, well one of the things that we've definitely seen
is as we talk to our customers,
both existing and new customers, cloud journeys
is top of mind for all of the CIO's.
It's been driven by either the desire to drive efficiency,
take care of costs and data protection
is one of the most common use cases.
You know, one of the things that we find is that
there's four use cases for data protection that we see.
Long-term retention of data, cloud disaster recovery,
backup to the cloud and the emerging desire to stand up
new applications in the cloud that need to be protected.
So, backup in the cloud really completes
the four major use cases.
>> Well one of the things I think is really important
in this market, is that you deliver optionality
to your customers.
So, how are customers enabling these use cases?
>> Yeah, so, the first two use cases of long-term retention
and cloud disaster recovery is really driven
by our software and our appliances.
Both of those are really predicated based upon
the assumption that customers are going to deploy
data protection on-premises
to protect their on-premises workloads.
And then tier to the cloud or,
which is becoming more common,
use the cloud as a disaster recovery target.
You know, it's delivered by our data protection software
and that's either in a software form factor or
that software delivered in integrated appliance form factor.
>> So, let's talk about purpose-built backup appliances.
I think, you know, our friends at IDC,
I think have coined that, they tracked that market
for a while, you guys have been a leader there,
the acquisition of Data Domain obviously,
put you in a really strong position.
Give us the update there, is it still a vibrant market,
is it growing, what's the size, what's it look like?
>> Yeah, so, as we look at 2020, you know IDC forecasts
the market size to be a little under five billion dollars.
So, it's still a very large market.
The overall market is growing at a little over 4%,
but the interesting thing, is that if you think about
how the market is made up.
It's made up of two different types of appliances.
One is a target appliance, such as Data Domain
and the new PowerProtect DD.
And the other is integrated appliances,
where you integrate the target appliance architecture
with data protection software.
And it's the integrated appliance part of the market
that is really growing faster
than the other part of the PBBA market.
It's actually growing at 8%, in fact,
IDC's projection is that by 2022,
half of the Purpose-Built Backup Appliance market,
will be made up of Integrated Appliance Solutions.
>> So, it's growing to twice the overall market rate
but you guys have two integrated appliances.
Why two, how should people think about those?
>> Yeah, so a little under three years ago,
we introduced a new integrated appliance,
called the Integrated Data Protection Appliance.
It was really the combination of our backup software,
with our Data Domain appliance architecture.
And the Integrated Data Protection Appliance
has been our workhorse for the last three years.
Really allowing us to support
that fastest growing segment of the market.
In fact, last year, the Integrated Data Protection Appliance
grew by over 100%.
So, triple-digit growth was great, you know,
it's something that allows us to address
all market segments all the way down to SMB,
all the way to the enterprise.
But last year, one of the things you may remember
at Dell Technologies World is we introduced
our PowerProtect portfolio.
You know, and that constituted PowerProtect Data Manager
our new software-defined platform
as well as the delivery of PowerProtect Data Manager
in an integrated platform factor with PowerProtect X400.
So, that's really our new scale-out
data protection appliance.
We've never had a scale-out appliance
in the architecture before, in the portfolio before.
And that gives us the ability to offer customers choice.
Scale-up or scale-out.
Integrated and target, and with the X400,
it's available as a Hybrid configuration
or it's also our first All Flash architecture.
So, really we're providing customers
with the existing software solutions that we've had
in the market for a long time
, an integrated form factor,
with the Integrated Data Protection Appliance,
as well as the brand new software platform that will
really be our innovation engine.
That will be where we'll be looking at supporting
new workloads and certainly leaning into
how we support cloud data protection
in the hybrid cloud reality of the next decade.
>> Okay, so one of the other things I want to explore,
is we've heard a lot about
your new agile development organization.
Beth has talked about that a lot.
And the benefit obviously, is you're able
to get products out more quickly, respond to market changes.
But ultimately the proof is in translating
that development into product.
What can you tell us about how that's progressing?
>> Yeah, so, certainly with PowerProtect Data Manager,
the X400, that really is the epicenter
of our agile product development activities.
You know, we've moved to a three-month cadence
for software releases so,
working to deliver small batch releases into the market,
much more rapidly than we've ever done before.
In fact, since we introduced PowerProtect Data Manager,
where we shipped a first release in July,
we're now at the third iteration
of PowerProtect Data Manager, and therefore,
the third iteration of the X400 appliance.
So, there's three thing I'd like to highlight
within the X400 appliance specifically.
First, is really the exciting news
that we've introduced support for Kubernetes.
So, we're really the first, large enterprise
data protection vendor,
to lean into providing Kubernetes data protection.
So, that becomes vitally important,
especially with the developments over our partner in VMware
with vSphere 7 with the introduction of Tanzu
and the reality is that customers
will have both vSphere virtual machines
and Kubernetes containers working side-by-side
and both of those environments need to be protected.
So, PowerProtect Data Manager and the X400 appliance
has that support available now for customers
to take advantage of.
Second, we talk about long-term retention
of data in the cloud.
The X400 appliance has just received the capabilities
to also take part in long-term retention to AWS.
So, those are two very important cloud capabilities
that are brand new with the X400 appliance.
And then finally, we introduce the X400 appliance
with a maximum configuration of four capacity cubes.
Rough and tough, that was 400 terabytes
of usable capacity.
We've just introduced support of 12 capacity cubes.
So, that gives the customers the ability to scale out
the X400 appliance from 64 terabytes all the way
to over a petabyte of storage.
So, now, if you look at our two integrated appliances,
we now cover the landscape from small numbers of terrabytes
all the way through to a petabyte of capacity.
Whether or not you pick a scale-up architecture
or a scale-out architecture.
>> Yeah, so that really comes back to the point I was making
about optionality and Kubernetes is key,
it's going to be a linchpin, obviously a portability
from multiclouds sets that up.
As we've said, it's not the be all end all,
but it's a really necessary condition
to enable multicloud which is fundamental to your strategy.
>> Absolutely.
>> All right Rob, thanks very much for coming to theCUBE,
it was great to have you.
>> Thanks Dave.
>> And thank you for watching everybody.
This is Dave Vellante for theCUBE, we'll see you next time.
(upbeat music)