Ivanka Trump has a new message for all of the 40 plus million Americans who have lost
their job during this pandemic. And that message is find something new because it's that simple
right? In the United States today. Just so many jobs out there and so many different
fields, we just were running over with the jobs, right? So if you lost for one job, as
Ivanka says, just go out, find something new. Now it's a little more complex than that,
right? I know we all want to think that the headlines boiled it down to exactly what it
is, but that's not necessarily the message that this is sending. You know, it is heartless.
Don't get me wrong. But what the white house is telling people to do right now is maybe
expand your horizons a little bit. Maybe look into areas that you hadn't previously looked,
maybe go to vocational school, learn a trade, find something new and exciting to do. The
problem is the timing and the messaging itself, right? Overall, honestly, when you think about
it, this is not such a horrible thing to suggest to people. A lot of people in this country
are unhappy with their jobs. They're unhappy with the field that they're in and they would
love to find something new,
But they can't cause the opportunities are simply not there. And there in lies the problem
with this messaging first and foremost, this find something new program that they've launched
and they have a website find something new.org. Um, you're not actually offering to pay. If
they go to vocational school, you're not offering scholarships. You're not giving them grants.
In fact, you've kind of cut back on those programs. So how are these people who already
don't have a job supposed to go out there and learn a new trade, learn a new skill,
go back to vocational school, go back to regular college to find something new. The answer
is they can't because of your policies. Second part of it, we're still in the middle of a
pandemic, right? It's very, very hard to find a job. A lot of places aren't necessarily
hiring right now. In fact, most places are still laying people off. And considering the
fact that a lot of businesses are doing their work from home stuff, still kind of hard to
go in for an interview, right? So that's the second reason why this is just simply bad
timing and bad messaging.
Third, the message.
Find something new. That's the problem. Right? Just find something new. You cannot simplify
it that much because at that point, yes, it does become insulting. Oh, you lost your job
at the plant. Find something new, just go get a new job. Just do something else. Why
not? That's condescending. That is heartless. And that is the message that you were sending.
You could have tweaked it though. And this is where language gets a little bit interesting
here. Right? What if you had said, instead of calling it, find something new. What if
you called it? Let's find something new. Seriously. Just that one word. Let's find something new
to let people know that you're in this with them. And more importantly, that you're there
to help them. Let's find something new. Hey yeah, I know that that's really awful. That's
terrible. But you know what? Let's find something new. Let's you and I work together. Let's
start a government jobs program and we're going to help you. We're not going to let
anything bad happen to you. You're not going to fall destitute. You're not going to lose
your house, your car, your family, whatever we are here for you. That's the message. The
government should be sending to these workers.
But instead they're just telling them, find something new. Let's go out there, get a new
job. If you gotta go back to school, go back to school, pay whatever it costs. I don't
care. Find something new. That's why this message sucks. It actually could have. If
we had an administration that had both competence and empathy, this could have been a fairly
decent program. This could have been something good for the people in this country. The problem
is in order to make it good, you gotta have the full support of the federal government
behind it. You gotta put money into it, not just Ivanka Trump with her condescending,
find something new. That's not how this works. If the people of this country knew that the
government was there for them standing with them, standing there to catch them. If they
fall, this could have been a decent program instead just another condescending branding
problem from the Trump administration.