back in the box i was just there the other night like many other restaurant chains there are some
things that jack in the box doesn't broadcast to the public let's uncover 10 secrets jack in the
box doesn't want you to know all right then keep your secrets jack in the box tried out upscale
dining we tried and we failed jack in the box has always been known for their cheap and quick food
the chains dollar value menu has been a favorite among many of the restaurant's loyal customers
who are looking for more bang for their buck it may then be surprising to most people that jack
in the box actually thought it was a good idea to try to put out a more elegant and high-end
style of dining compared to their typical fast and economic one jbx grill was jack in the box's
attempt to expand their brand to a more upscale clientele we deserve better created in 2004 jbx
grill was quickly realized to be a failure of epic proportions and ended up costing the company
millions of dollars the venture into higher end dining was so bad that the company's stock took
a major hit due to the failure while many people may have enjoyed a more upscale jack-in-the-box
experience most of the brand's customer base are happier with their 99-cent tacos and inexpensive
drive-through runs e-coli nearly ruined the brand's reputation hey ladies the basket of e coli
while many fast food chains have had to deal with small food poisoning outbreaks over the years
none have been as detrimental to a brand as what happened to jack in the box having
experienced one of the worst food contamination outbreaks in american restaurant history
jack-in-the-box was almost forced to close their doors for good the issue was a two-pronged mishap
that started with meat contaminated with e coli being distributed to over 70 different
jack-in-the-box locations the second part of the incident stemmed from this meat not being cooked
properly allowing the bacteria to infect even more unfortunate customers unbelievable by the end of
the carnage over 700 people had been sickened due to the chain's food and four people had died as
a direct result of eating at jack in the box the resulting fallout from this disaster almost cost
the brand its livelihood and brought the company close to bankruptcy even though this event took
place over 30 years ago it is still widely known and remembered by many fast food lovers throughout
the nation who may still be uneasy eating at their local jack-in-the-box jack-in-the-box tacos
aren't 100 beef can you tell us jack-in-the-box tacos just might be the most popular item on
their menu so it may come as a surprise to some jack-in-the-box fans that these tacos aren't
actually made with pure ground beef although many fast food chains have faced similar issues
with their meat jack-in-the-box doesn't actually claim that their tacos are 100 beef made from a
combination of beef chicken and vegetable protein these tacos are anything but your normal tacos
found at your local mexican restaurant even though they're more of a frankenstein meat creation these
tacos are extremely popular among jack-in-the-box fans and continue to be an iconic menu item across
all the chains branches without being told that they aren't fully beef the vast majority
of consumers would never even know that these tacos are any different than the others out there
the deep fried and crunchy exterior of the tacos is complemented by processed cheese
and a well-seasoned slurry of meat and vegetable protein which results in a surprisingly tasty taco
having the ability to buy two tacos for just 99 cents jack and the box lovers will surely continue
to load up on their favorite tacos regardless of what may be inside them the mascot was killed off
he isn't really dead is he jack has been a part of the marketing for the fast food chain since the
restaurant's beginning there was a time when jack wasn't so popular though after more than 30 years
of clowning around with jack as their mascot the fast food franchise decided to move away from this
identity in a famous commercial that aired in the 80s jack was actually blown up by store employees
jack in the box decided to try and separate themselves from jack in an attempt to appeal to
a more upscale clientele they felt that having a clown as a mascot was too childish and was hurting
their sales within certain demographics i'm the problem dude you're the problem originally named
jack box this character was sorely missed by loyal fans of the brand eventually the company came to
their senses and brought a new and improved jack back from the dead the revived mascot looks less
like a clown and more like a giant ping-pong ball with a rudimentary face painted onto it
however jack continues to be one of the greatest and most well-known fast food mascots of all time
and it looks like the chain won't be removing him from the public anytime soon some controversial
commercials i can't begin to tell you how much i hate that commercial fast food commercials tend
to focus on the food using slow motion clips of menu items and mentions of new specials
jack in the box however doesn't always take the normal advertising route with their tv commercials
starting with an ad in 1993 where jack the mascot was brought back as brand ambassador things got a
little strange in the first ad after his return jack proceeds to blow up the company's board
boardroom after stating that he is back to reclaim his rightful throne this commercial was criticized
by some viewers for being violent and unnecessary it's just it's strange but this wasn't the end of
strange marketing decisions that jack would find himself in another promotion that focused on
jack-in-the-box bowls used the term in a way that referenced a male body part that most would not
say is acceptable for a television commercial this semi-vulgar ad was the talk of the town
after it started running and was heavily disliked by many viewers due to its inappropriate innuendo
although the advertisement was heavily criticized one may think that it actually had a positive
effect on the company's sales after all any publicity is good publicity right wasn't always
called jack in the box many names many passports robert peterson is the founder of jack in the box
and although jack in the box is his true claim to fame it wasn't the restaurant's first name in 1941
he started a fast food restaurant known as topsy's drive-in which was located in san diego california
after the popularity of topsy's drive-in peterson went on to change the name of his restaurants to
oscars which was his middle name he changed all of the decor to something straight out of a circus
with clowns and a large jack-in-the-box on the roofs eventually he would change the name of his
restaurants to jack-in-the-box reflecting the style of the franchise's new design
finally after a long string of successes with jack in the box the chain started to struggle and at
one point was renamed monterey jacks after just a year as monterey jacks the owners of the company
at the time realized their mistake and changed the name back to jack in the box the chain channeled
their abstract sense of humor after reverting back to their original name by airing a commercial in
which the chain poked funded itself for being so daft as to rename their restaurants monterey jacks
munchie meals for a specific demographic i'm not special consisting of a variety of out-of-the-box
combinations like a mix of regular and curly fries exploding cheesy chicken sandwich and a
strangely named jalapeno burger the munchies meals are served late at night in some locations with a
name like munchie meal it's safe to say that jack in the box may be targeting a specific demographic
with these menu options that's our stoner without diving into this topic deeper we can see how this
marketing tactic may upset some easily offended upstanding citizens but the munchies meals have
actually been quite a hit since their introduction offering up an array of menu items in a combo
style the munchies meals really have something for everyone the only real problem with these combo
options comes down to just how unhealthy they are some of the munchie options top out at over 2 000
calories which is a full day's worth of calories for some people you can just imagine how eating
a meal like that as a late night snack may not be too kind on your waistline but most people who are
seeking a late night snack fast food run aren't too worried about the nutrition factor anyway
trouble expanding east you east coast east coast jack in the box is a fast food icon for those who
live in the western united states californians alone can attest to their love of the chain's
greasy and delicious burgers with great conviction it would seem that with such loyal customers
throughout the west jack in the box would be an instant hit across the entire nation unfortunately
for jack in the box this has not been the case after expanding to the midwest and eastern united
states jack in the box was eventually forced to close hundreds of restaurants due to dwindling
and underperforming outlets they're closed we're all closed while there's no real reason as to why
the chain hasn't been able to break into the fast food market in these regions
some have speculated that the popularity of other chains has prevented them from doing so one
strong contender for this theory is the famous slider chain white castle offering a similar
priced fast food fix to that of jack-in-the-box white castle may already be a fan favorite among
many fast food fanatics throughout the east and midwest it could also just be the jack in the box
was too late in the game in these areas and wasn't able to corner their share of the market like they
did in the west whatever the reason may be jack in the box has shown no sign of trying to expand
operations into these regions since they were forced to start closing down branches the chain's
food is unhealthy and the killer tainted meat from jack-in-the-box hamburger it really should come as
no surprise to people that fast food generally isn't very healthy offering a variety of fried
and calorie loaded foods most fast food chains try to disguise the fact that the food they sell
is something most health-conscious people would avoid jack-in-the-box like other fast food chains
is also guilty of serving up food that may give a nutritionist nightmares many of the items that the
restaurant chain sells are so full of calories that they could easily surpass the recommended
daily allowance for a full-grown adult take for example the chain's milkshakes just one
normal milkshake with whipped topping can easily reach over a thousand calories i'm super
fat and that doesn't even include the specialty shakes that sometimes make their way onto menus
the combination meals are where things get really unhealthy though paired with fries and a sugary
drink many of the jack-in-the-box combos can easily break through the 2000 calorie mark
it doesn't take a doctor to see how eating 2 000 calories in one sitting may not be the
best thing for your body at the end of the day though fast food is meant to be
a treat that is eaten every once in a while and jack-in-the-box does actually have some
lower calorie and more health-focused options available jack in the box bombed in the 70s
may i tell you a story please in the late 1960s jack-in-the-box was sold to a brand called ralston
purina heading into the 70s proved to be a hard time for the now famous restaurant chain becoming
more and more like mcdonald's with each passing day jack in the box was experiencing some serious
growing pains at this time the brand made some questionable expansion choices and may have even
expanded too quickly for their own good things are moving fast after having to abandon their
plans to fully expand into the eastern united states the chain was forced to close countless
locations in this region while the chain is doing fine today they've had more than one potentially
brand ending scare over the years with their troubles seemingly in the rear-view mirror getting
your jack-in-the-box fix should not be a problem unless you're on the east coast that is craving
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