GREAT
GREAT PLEASURE THAT I DO SO.
SO.
SO. I'M
SO. I'M SO HAPPY AND EXCITED
TO BE HERE.
LET
LET THIS
LET THIS BE THE DAY YOU GET ONE FOR YOURSELF.
AS HUMANS WE ALL ENJOY
SOME THINGS.
SOME THINGS. WE ALL TYPICALLY LOVE
FOOD AND WE ALL LOVE
MUSIC.
MUSIC.
MUSIC. WHATEVER THAT MUSIC
MIGHT BE.
MIGHT BE.
MIGHT BE. THIS IS SOMETHING THAT
WILL DELIVER THE JOY AND
THE SMILES.
THE SMILES. I KNOW THESE ARE ALL
CORNY THINGS TO SAY BUT
IT IS THE TRUTH.
WHATEVER IT IS THAT YOU
ENJOY LISTENING TO, THIS
WILL SATISFY THAT
DESIRE.
DESIRE.
DESIRE. EVERY DAY YOU TURN IT
ON, EVERY DAY YOU LISTEN
TO IT, EVERY DAY YOU
EXPERIENCE IT YOU'LL
THINK I'LL GLAD I BOUGHT
IT.
IT.
IT. I'M
IT. I'M NOT GOING TO FIB TO
YOU.
YOU.
YOU. YOU'LL HAVE SOMETHING
ELSE YOU'LL BE THINKING.
YOU ARE CONTEMPLATING
HOW LITTLE YOU SPENT
VERSUS EVERYBODY ELSE.
IF YOU GO UP AND DOWN
THIS COUNTRY TODAY TO
ALL THE BEAUTIFUL BOSE
STORES IN THE MALLS IT
IS $500.
IS $500.
IS $500. OUR PRICE IS $279.99.
WE ARE ON FREE FLEX
PLAY.
PLAY.
PLAY. ESPRESSO OR PLATINUM.
WE ARE OVER 13,000.
THIS IS KIND OF CRAZY AT
THE MOMENT.
THE MOMENT. WE ARE EXCITED TO BE
ABLE TO SHARE IT WHILE
WE HAVE THE QUANTITIES.
LET'S GO DOWN THIS ROUTE
RIGHT NOT.
RIGHT NOT. DAVID, WHEN I GET MY
BOSE HOME, WHAT IS THE
SETUP LIKE?
SETUP LIKE? IS IT EASY?
IS IT COMPLICATED?
WHERE SHOULD I PLACE IT
IN THE ROOM?
UP HIGH?
UP HIGH?
UP HIGH? DOWN LOW?
DOWN LOW?
DOWN LOW? >> Host: THIS.
>> Guest: I CAN SPEAK
FROM EXPERIENCE THE BOSE
WAY SERIES 4 IS THE MOST
SIMPLE SETUP, PROBABLY
THE HARDEST PART ABOUT
THE WHOLE PROCESS IS
GETTING THE THING OUT OF
THE BOX.
THE BOX.
THE BOX. THAT IS NOT THAT HARD.
IT WEIGHS 8.7-POUNDS.
YOU CAN TAKE IT OUT OF
THE BOX EASILY.
PUT IT ON THE
COUNTERTOP.
COUNTERTOP. PLUS THE CORD IN FROM
THE BOSE TO THE WALL.
YOU ARE DONE.
THIS IS THE SETUP.
THIS ISN'T SOMETHING YOU
HAVE TO BE SUPER CAREFUL
ABOUT WHERE YOU PUT IT
IN TERMS OF MAKING SURE
IT GETS THE GREATEST
SOUND.
SOUND.
SOUND. THE TECHNOLOGY ON THE
INSIDE CAN MAKE SURE IT
WILL ALWAYS SOUND GREAT.
I USE MINE IN THE
KITCHEN.
KITCHEN.
KITCHEN. AS THE FANTASTIC WAY TO
MAKE THE PROCESS OF
COOKING MORE ENJOYABLE.
FEW IT ON THE
COUNTERTOP.
COUNTERTOP. PUT IT IN THE CORNER AND
YOU'LL GET THAT NICE,
DEEP RESIDENT BASE
PERFORMANCE WHEN IT IS
SET UP LIKE THAT.
IT DON'T REALLY MATTER
TOO MUCH WHERE YOU PLACE
IT.
IT.
IT. IT
IT. IT WILL ALWAYS SOUND
GOOD.
GOOD.
GOOD. THIS IS THE TECHNOLOGY
AND THIS IS THE BOSE
INGENUITY AT WORK.
I KNOW I MIGHT TALK A
LOT ABOUT THE BOSE
DIFFERENCE.
DIFFERENCE. THE SOUND QUALITY WE ARE
KNOWN FOR.
KNOWN FOR. IT IS REAL.
THAT IS WHAT WE HAVE
DONE SINCE 1964 IS
OBSESS OVER THAT LEVEL
OF PERFORMANCE.
OF PERFORMANCE. WE THINK THAT
PERFORMANCE SHOULD NOT
COME AT THE SACRIFICE OF
EASE OF USE OR ELEGANCE.
YOU SHOULD NOT HAVE TO
HAVE TO PUT TOGETHER A
GIANT STEREO SYSTEM WITH
COMPONENTS EVERYWHERE.
COMPONENTS EVERYWHERE. YOU SHOULD NOT HAVE TO
READ A GIANT MANUAL THAT
YOU HAVE TO ADJUST 24
DIFFERENT EQUALIZER
DIFFERENT EQUALIZER KNOBS TO GET A GREAT
SOUND.
SOUND.
SOUND. FOR ME, I CAN'T GET OVER
THE ALMOST SECRET
FEATURES LIKE THE FACT
THAT WHEN I TAP THE TOP,
THERE IS A SMALL SENSOR
BUILT INTO THE TOP.
WHEN I TAP THE TOP IT
WILL BRING MY SYSTEM TO
LIFE.
LIFE.
LIFE. IF
LIFE. IF I'M LISTENING TO A
CD, IT WILL BRING ME
BACK TO THE SPOT IN THE
CD WHERE I WAS
LISTENING.
LISTENING. US TURN THE VOLUME UP
AND DOWN WITH THE REMOTE
CONTROL.
CONTROL.
CONTROL. I CAN FILL THIS ROOM
WITH SOUND.
♪[MUSIC]
♪[MUSIC] ♪
♪
♪[MUSIC]
♪[MUSIC] ♪
♪
OTHER
OTHER STEREO SYSTEMS, AS WE TURN IT ALL THE WAY
UP, WHAT YOU'LL TEND TO
NOTE WITH A TRADITIONAL
STEREO SYSTEM IS THERE
CAN BE BREAKUP OR
DISTORTION AT THE HIGHER
VOLUMES.
VOLUMES.
VOLUMES. BECAUSE BOSE TECHNOLOGY
IS WORKING WHILE YOU ARE
PLAYING MUSIC IT WILL
ADJUST ITSELF SO THE
SOUND IS GREAT.
ALSO THE SAME WHEN I
TURN IT DOWN TO A LOWER
VOLUME.
VOLUME.
VOLUME. WHEN YOU LOWER A VOLUME
ON A TRADITIONAL STEREO
SYSTEM ALL YOU HEAR IS
THE SHIMMERING HIGH END.
NOT OF SO WITH BOSE WAVE
MUSIC SYSTEM.
MUSIC SYSTEM. THE PERFORMANCE IS
UNMATCHED IN TERMS OF
WHAT IS POSSIBLE.
PLAY WHATEVER YOU WANT.
WE ALL HAVE MANY
DIFFERENT STYLES OF
MUSIC WE ALL ENJOY.
DON'T FEEL LIKE YOU ARE
GOING TO PIGEON HOLE
YOURSELF, IT IS ALL
TAKEN CARE OF FOR YOU.
IT IS ALL CONTROLLED
WITH A REMOTE CONTROL
THAT FITS IN YOUR SHIRT
POCKET.
POCKET.
POCKET. THAT HAS EVERYTHING YOU
NEED, WHETHER A RADIO
PRESET SO YOU CAN LISTEN
TO YOUR FAVORITE
STATIONS ONE AFTER THE
OTHER.
OTHER.
OTHER. YOU HAVE ALARMS.
WAKING UP TO BOSE IS
NICE AND EASY.
EVERY MORNING I START MY
DAY WITH THE SOUND OF
BOSE AND MY FAVORITE
MUSIC.
MUSIC.
MUSIC. I
MUSIC. I CAN WAKE UP.
MY GIRLFRIEND CAN WAKE
I CAN WAKE UP. UP GIRLFRIEND CAN WAKE
I CAN WAKE UP. UP AT LFRIEND CAN WAKE
I CAN WAKE UP. UP AT THE END CAN WAKE
I CAN WAKE UP. UP AT THE TIME AN WAKE
I CAN WAKE UP. UP AT THE TIME SHE AKE
I CAN WAKE UP. UP AT THE TIME SHE WAKES
UP.
UP.
UP. THAT
UP. THAT MEANS THERE ARE TWO
ALARMS THAT ARE SET AT
TWO DIFFERENT TIMES.
ALARM ONE.
ALARM ONE. ALARM TWO.
ALARM TWO. WE CAN EACH WAKE UP TO A
FAVORITE SONG OR RADIO
STATION.
STATION.
STATION. YOU NEED TO SNOOZE, YOU
CAN DO THAT WITH A TOUCH
TOP CONTROL.
TOP CONTROL. REACH OUT, TAP THE TOP
AND YOU'LL GET MORE
SNOOZE IN THERE .
>> Host: LISA SAID TRUST
ME WHEN I TELL YOU YOU
WON'T BE SORRY TO BE
GETTING A BOSE.
YOU HAVE A CONCERT IN
YOUR HOUSE.
YOUR HOUSE. YOU HAVE ALL THE AMAZING
CAPABILITIES.
CAPABILITIES. SPOIL YOURSELF WITH
THIS.
THIS.
THIS. WE
THIS. WE COULD TALK ALL DAY
LONG ABOUT HOW THEY ARE
THE INNOVATORS.
THE INNOVATORS. THEY ARE TECHNOLOGY IS
REGARDED AS THE FINEST
IN THE COUNTRY AND THE
WORLD.
WORLD.
WORLD. WE
WORLD. WE CAN TALK ABOUT THE
SPORTS STADIUMS.
SPORTS STADIUMS. WE CAN TALK ABOUT THE
WONDERFUL PLACES.
WONDERFUL PLACES. THE SISTINE CHAPEL.
>> Guest: ST. PETER'S
BASILICA.
BASILICA.
BASILICA. VATICAN CITY.
VATICAN CITY. CRITICAL COMMUNICATIONS
CRITICAL COMMUNICATIONS IN THE SPACE SHUTTLE.
WE ARE THE OFFICIAL
SOUND OF THE NFL.
IF YOU WATCH ANY NFL,
YOU LOOK DOWN AND EVERY
COACH IS WEARING A BOSE
HEAD SET.
HEAD SET.
HEAD SET. THAT CRITICA LEVEL OF
COMMUNICATION NEEDS TO
HAPPEN QUICKLY AND
ACCURATELY.
ACCURATELY. THEY TRUST BOSE TO
DELIVER IT.
DELIVER IT. >> Host: WE TAKE FOR
GRANTED EVERYBODY KNOWS
HOW GOOD THIS IS.
IF YOU HAVE NEVER TRIED
IT, TAKE US FOR THE
EXPERIENCE.
EXPERIENCE. WE'LL DELIVER I WANT TO
YOUR HOME.
YOUR HOME. YOU HAVE A MONTH AND A
HALF TO DECIDE.
EVEN IF YOU ARE PUTTING
IT UNDER THE TREE FOR
SANTA TO BRING ON
CHRISTMAS DAY.
CHRISTMAS DAY. YOU'LL HAVE ANOTHER FOUR
OR FIVE WEEKS BEFORE YOU
MAKE THE FINAL DECISION.
HERE'S THE ONLY THING I
KNOW FOR CERTAIN, YOU
ARE NOT ALONE IN WANTING
IT.
IT.
IT. EVERYBODY IS BUYING IT.
13,000.
13,000.
13,000. WE ARE ONLY AT
LUNCHTIME.
LUNCHTIME. THE REASON IS INSTEAD OF
BEING $500 WE ARE AT
$279.
$279.
$279. EVEN $299 WOULD HAVE
BEEN AN AMAZING PRICE.
WE ARE HUNDREDS OF
DOLLARS LOWER THAN THE
REGULAR RETAIL PRICE.
NEVER IN OUR HISTORY
HAVE WE BEEN THIS LOW.
YOU HAVE THE FREE FLEX
PAY AND SHIPPING AND
HANDLING.
HANDLING.
HANDLING. WE ALL LOVE MUSIC.
IF YOU NEED TO BUY A
GIFT FOR SOMEONE AND
THEY LOVE TO LISTEN TO
THE RADIO, THIS IS
SOMETHING THAT DELIVERS
THAT JOY EVERY SINGLE
DAY.
DAY.
DAY. IT
DAY. IT IS NOT BIG OR
CUMBERSOME.
CUMBERSOME. PEOPLE SEE THAT YOU HAVE
ONE OF THOSE.
IT IS SOMETHING SPECIAL.
THE ONLY THING I WANT TO
ADVISE YOU ON IS THIS,
DON'T PANIC.
DON'T PANIC. IT IS NOT A LOT OF
MONEY.
MONEY.
MONEY. IT
MONEY. IT IS $24.99.
I WANT TO BE PROACTIVE
IN ANSWERING THIS
QUESTION.