#Instagram Oh my gosh, if you're like, I do this all the time, guys.
I hashtag my life, this is by the way that sign for hashtag now. Now there's a
sign for it, right. So we're talking about how to hashtag on Instagram, the do's, the
don'ts, what you can do with it, what you shouldn't do with it so stay tuned.
Okay, let's talk Instagram. Instagram is honestly one of my favorite platforms
because I'm a photographer and all of you are photographer too because you
have one of these. Like seriously the camera on your phone is better than any
camera that they had you know, 20 years ago.
Well maybe not any camera but you see what I mean. Like your phone is great for
taking pictures as long as you master light and you master what it takes in
composition but that's not even what we're here to talk about today, we're
trying to talk about hashtags today but when we talk Instagram, the reason I
bring that up is that Instagram is a photo platform you know, different
platforms are going to be used for different things. Instagram is obviously
for photography, that's what it's for so if you're posting on Instagram, you
either got to be a good photographer or know a good photographer. You know,
Facebook's all about any kind of social media, they are huge on you know,
posts on pictures, on memes, or whatever why did you want to put out there.
Twitter's got text plus you know a little bit of a line for a video but
when you're talking Instagram, Instagram is the king of hashtags and Instagram
will probably allow you to use the most hashtags except Facebook but you know,
socially Facebook, if you put like 30 hashtags on Facebook, people are going to
wonder why and they won't even read them and they probably won't use them to
connect your posts so if you want to use hashtags, Instagram is king. Now I'm
actually going to walk you through on my phone right here, you can see
my screen and everything we write with it, how to use hashtags on Instagram and
how to do it fast cause you don't want it like type it in every single time, nobody
wants to do that. So let's open up Instagram, let's check it out. I'm just
going to open up my phone right here, I'm going to share with you, I have 5
different Instagram accounts because like I said, I'm an entrepreneur like
crazy and I do so many different things so I'm just going to open up my Instagram
and show you what this looks like right here, okay. So again, like this is
my travel Instagram, I just made a post a few minutes ago, I've got one comment
already, 8 likes and I follower from it so that's cool. I mean, thanks for the
follow guys, love it. So this is my light travels blog Instagram, so I'm just going to
go to my home page right here and walk you through a little bit of what's going
on here, okay. So I just made this post on the top left right here, I've got
some other posts and some history and I want to walk you through how this looks
so on this post right here, I've got 21 likes, the post is seven minutes old so
that's cool, thanks for the likes, guys. And I've got several hashtags on it but
I've also got some space for my caption. Now how many hashtags should you have?
Well I guess we need to know how many hashtags can you have first. Instagram
will allow you to have up to 30 hashtags per post and that's per caption in the
post. You know you can add more hashtags to the comments later, it's not always my
favorite way to do it, it's kind of slow but I love to use whatever social media
gives me to use and if you can remember that, when no matter where you're posting,
no matter when you're posting, if social media gives it to you, use it. So this
thing with Instagram stories that you'll see nowadays, use those Instagram stories.
If you see that it can use up to 30 hashtags, gosh, use it. Why not?
Bottom line, don't try and cheat the system. If you're going to you know, to buy
things here and there, you're just not going to have the most authentic
relationship with your peeps online so stay authentic, don't try and cheat the
system, just use the hacks that this system allows you to use, okay. So let's
talk about Instagram tags. We've got several tags on this photo, this tag in
the bottom of this body here right under all these periods has 26 hashtags and I
do that on purpose because I want to have room in the body of my post to
really specialize those hashtags so I've got 26 in this body right down here and
then I've got another hashtag right up here in the content of the caption and
then I've got a hashtag in a comment that I made that because I just forgot
to add it so I've got 26, 27 in the body of my comments or the body of my caption
rather and then I've got one more. You know, as soon as you use all those up in
your caption, you can have as many in the comments as you want and other people
can tell your captions, no problem. So you just need to give yourself enough room
to do 30. Now if you're just posting right on Instagram, you're going to
notice a couple of things. You're going to notice, well, actually, let's walk
through a post right here. So when you're posting, what Instagram won't allow you
to do is hit this return button, there's none of that on Instagram so you're
wondering, how do I separate my content from my
hashtags? I love to separate those because hashtags will just be this big
block of information but that's not really of the most interest to your
readers, your readers want to read your caption, right? So your caption should be
separated from your content of hashtags, captions separated from the hashtags but
you can't do that in Instagram, you've got to you know, do it somewhere
else. Now how do we transfer that? Let me show you. So follow me over, I'm just
going to go on my phone. Woop, right over here to my notes section, right here. Check
this out. In my notes, I have this hashtag list already set up, now it's flexible, I
can change the hashtags if I wanted to but when it's time for me to post on
Instagram, here's what I'll do and I'll post on Instagram probably every hour. I
have an alarm that goes off on my phone, every hour to remind me to post on
Instagram, every hour that I'm waking up so I'll select all this, I'll copy it and
then I'll go back over to my Instagram page. Now it's time to post. Okay, got
two more likes, thanks for likes. Pretty cool. Okay, we're just going to create
a new post here now and breaking one of my rules and I'm doing it for you, guys. I
just made this post eleven minutes ago and I'm going to make another post
back-to-back with it. Doing it because I love ya, in about an hour part but I want
you to know that you know this is for you, guys. So I'm going to go make another
post on Instagram. So I've got you know, my layout here, I've got a couple tips
here, I've got some video over here, I've got this tip right here. So I'm going to
you know, go back to my Instagram, I'm going to pick a photo, that's a beautiful
one of Erica that I shot when we were in Bali. I think I will use that one so I'm
going to zoom it so it looks nice, remember that Instagram is a square crop
typically. This one doesn't crop really well to a square so I'm taking a chance
here. I'm going to go with a full landscape crop on this one and they're going to click
next. Okay, I don't filter. No, no, I
I don't like filters. You know, some people do but when it's my photography
that I did with my nice DSLR camera, I've already put it through Lightroom, I've
already put this through Photoshop, don't touch it, don't put Instagram filters on
my art like, if you're going to take a picture with your phone, go for it in fact,
the most popular filter for Instagram is the Mayfair filter, people love the
Mayfair filter so if you want to like, use filters and tilt shift and all that
fun stuff to augment your photos like that you shot with your phone and you
like it that way, more power to you but this is one that I already made perfect
on my computer so I'm just going to leave it as it is. Okay, so I'm going to take
this photo, I'm going to click next. Now it's time to caption that puppy, alright, and
we got it caption it with our hashtag so I'm going to click touch there and then I'm
going to touch paste. Now check out what happens. I know there's 26
hashtags so I already took that in my notes, I'm going to scroll up, got all these
traveling hashtags oh, and I've got my returns right here so I can now keep my
caption separate from my hashtags, big clue, big key right there. So I'm going to
start up here, I'm going to delete that period right there and now I'm going to
write a caption, just a real caption and say this was probably my favorite shot
during our entire trip and then I'll tag my girl who's in this photo,
her name is Erika so I'm going to tag her. Oh, you recognize her, thanks for that.
Erika, you are gorgeous inside and out. I am so glad I know you. Now Erika is
amazing, she's one of my buds, she actually nannied for us on a lot of our
trips and when she nanny for us in Hawaii, she took care of our
3-month old daughter and just was amazing with her and then she
got to come to Bali with us too, she didn't have two nanny this time so it
was so fun. I know Erika personally, love her but you know, I've got my hashtags
going on here and I've got 4 more to work with so I'm going to be specific on
this one. I already have on my hashtag my light travels blog, my hashtag
in there so I can connect all my stuff to all my other stuff using that hashtag.
I'm also being very specific with these hashtags that are surrounding it, these
hashtags have a lot of followers so I'm also going to
get more specific so I've got this location specific to Bali so I'm
going to do #Bali. Now check out what comes up when you do this, it's going to
give you all of these most commonly used hashtags so think about it, if you're
going on Instagram and you want to find out more about Bali,
you're going to #Bali. Now this hashtag has 34.7 million
uses, that's the ton, that's a crap ton of uses so we're going to use that
one Bali. Beautiful. Now I'm going to do another one. What's relevant to this
photo? I'm going to do portrait, portrait photography. Okay, I've got portrait, that
one's going to come up with oh, 56 million, beautiful. Portrait photography has got
9 million so I would actually do both of those. If it's up in the millions, it's
a good chance that it's a good hashtag for you. So perfect portrait
photography. Beautiful. Okay, one thing Instagram won't warn you of is if you
double up on hashtag so if you got a hashtag that used once and use it again,
it'll use two of your 30 on one hashtag so make sure you're not doing
that so you've got one hashtag at a time and they're not duplicating in per post
okay. So last thing I'm going to do before I finish and I post this is I'm going to
count my hashtags because guess what, if you use more than 30, it'll delete
all of them and your post will not get traction so double check every single
time that you've got thirty so I've got Bali 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
16 17 18 19 20 21 22 23 24. I've got 24 so I'm going to count again cause
I'm not sure if I counted that right so I've got the three up there 6 9 10 11 12
13 14 15 16 17 18 19 20 1 2 3 4. Okay, so I only do have 24 on this one. I'm okay with
that. You can use up to 30 in every single post, I encourage you to but I'd
be kind of stretching for other hashtags to use this one, I'm not going to use a
hashtag that's not relevant. Okay, so I've got all my hashtags that I want I've got
my caption separate from my hashtag block and then click okay. When you're
doing on a post on Instagram, you're going to always want to add the location
if possible. This one I remember it was shot at the Laguna,
Bali. Okay right there, boom. That way whenever anyone's searching the Laguna
in Bali, they can see my images, this is super cool and the Laguna actually likes
it too and in fact, I'm going to go back in the description because I
do remember that little Laguna has a handle on Instagram so I'm going to tag
them in this too. #thelagunbali and tag my friends there.
The Laguna Bali Resort and Spa, they're going to love that you know, they just love
to get some publicity, I'll do them a solid and do that then I'm going to click
okay. Make sure it's copying to my Facebook
page and then make that connection there and then it's time to click share. Boom,
okay. So you've got your hashtags, it's posting right now, this is how you
know, you're going to want to have those handy, you're going to save them to the
side, right in your notes folder so the question is, how do we fill up this notes
folder? How do we know which hashtags are the
best ones to have? I want to show you a little bonus, okay. Here's my bonus, I've
got over here in your app store, you've got a couple ways to find the most
popular hashtags, there's a actually apps that will do this for you, it's awesome.
So I'm just going to show you a couple apps, most of them work the same way, you
just type in your topic and it'll give you the top trending hashtags of that
topic, it's good to keep those up to date because people are always chatting,
people are always online, they're always finding out what's best for them so I'm
just going to type in this app store hashtag. Boom, hashtags. When I do that,
you're going to find all of these tag lo Matic, hot hashtags, you know, repost,
just so many different options for apps you want to download, you can even type
in popular hashtags if you can spell it right like me. Popular hashtags on
Instagram, boom. Okay, tags, auto hashtags, popular hashtags on Instagram, you can
find so many different apps and again, I mean, just take a look at this popular
hashtags on Instagram, it's called the top, you can search by nature, animals,
social holidays, all of that and then you can get the top most use hashtags on
Instagram. Now remember, there's two reasons
use hashtags on Instagram, one is to get in the communities that are already
using those hashtags, the other is to create our own community using our
hashtags so when you're using hashtags, get one that's unique to use like, I have
my light travels blog hashtag for my Instagram. I've got that and I use it on
all of my Instagram posts and I also have one for each of my other instagrams.
You can see I've got my photography Instagram, my limitless treasures
Instagram, just me and then I've got a fitness Instagram. Each one of those has
their own unique hashtag and heck, I even do my own hashtags for what I'm
searching for stuff so let's go in here and I'm going to show you Marianne's
bucket list. I go through my fellow travel vloggers on Instagram and
I will go through on theirs and I will look for my hashtag because I'll look
for places that I want to travel okay. So this one was one that I added because
this was this was on my bucket list and I actually crossed it off so I was
riding elephants with my husband in Bali, super cool. So I'll use hashtags for me
to help me keep track of things that I want to keep track of like bucket lists
or thing the places that I want to go. Hashtags will link whatever is tagged
with that hashtag all together. When you search it, you can find it. Okay, so that's
hashtags on Instagram. Make your own niche hashtags, create popular
hashtags, find popular hashtags, download that extra app and they'll be rockin in
no time. Okay, now you know all about hashtags so
do some research, find the ones that works for you and make your own hashtag
in fact, in the comments below, I want to see your hashtags so put your own unique
hashtag in the comments below, let's create some networking, let's create a
real mastermind here. I'll see you tomorrow.