- Are you struggling for video ideas?
Here is a sure fire away
of you having unlimited options
that are definitely being searched.
Here we go.
Hello, hi, I'm Alan Spicer, your YouTube certified expert.
And I know that it's really hard to get started on YouTube.
It's hard to think of ideas.
When you first get started, you might barrel into ideas,
you might have a load in your head,
you might have a notebook to get started,
but sooner or later,
it might just dry up
where you get a bit writer's block in, stuck.
The core problem here happens to be
is that you want to be creating content
that is searched and being searched for right now
because it's okay to throw up a video
about your travel,
it's okay throw up a video about your new hair dye.
You could be sat there reading a book,
but if you truly wanna get caught by search,
you need to make sure that you're actually making content,
that people are searching for.
I use this all the time,
it could be the alphabet soup method.
If you already know what this happens to be,
then fine, please bear with me.
I'll explain and why it's important,
But if you have no idea,
I'm just about to explode your brain.
YouTube is the second largest search engine on the internet.
The only one that beats YouTube is Google who own YouTube.
So they've been doing this for years.
They've got 10, 15, 20 years worth of experience
of learning humans want to know or find
and they understand that our searching habits,
this means that you finally get that shortcut
to understanding how people find your videos.
Now I do channel review for my clients
and I do possibly hundreds over the course
of the last few months with vidIQ.
So many people make this mistake.
Well, you look at their video
and to have a fantastic thumbnail
but the title of the video is the name of a series
or wow, look at this or yummy cupcake.
At least yummy cupcakes is a searchable term,
but wow, look at this, and this is a wall
or we went to here.
Nobody is searching for, we went here, I dyed my hair,
nobody is searching for really obscure wow titles.
The only reason you get away with wow,
is if you're Casey Neistat or Jake Paul
or Logan Paul or Cody Warner,
people who already have an inbuilt baked audience.
For a small YouTube channel,
you need to stop pandering to either suggested traffic
by uploading a ton of content or search by being smart
about how you title content
and how you think your things that you will create.
There is no point in making a video that is so ultra niche
that the only person that's gonna search for it
is you and your mom.
That's why you can't just do,
here's what I did on my day in my house with my brother.
Because nobody else cares about that
other than your brother.
So what you do is you go to the search bar
and dependent on your niche,
you start typing your way through search suggestions.
So let's say I want to do something about cake.
So I type in make a cake and you'll get your search results.
But here's the important thing, make a cake a
and it gives you suggestions,
make a cake b, make a cake c,
these are your search terms
that humans have actively searched for.
So it could be how to make a cake without eggs,
how to make a cake with chocolate,
how to make a banana cake, how to make a almond cake,
these are search terms that people have searched for.
And if it doesn't autocomplete,
it's likely that people haven't gone to look for it.
You could also do this in Google,
you type in your keyword or key search term,
how to make a cake
and then you scroll all the way past the results down
to the bottom, to the related terms.
These are also video topics that you can make.
And as you keep clicking through, you can get ultra niche.
So it could be how to make a chocolate cake with cherries,
how to make a chocolate cake with fudge icing.
The ABC method will give you unlimited amount of ideas
that you can deep dive into.
Also if he was to just do the search results,
that's what I did here to start with how to make a YouTube,
and then it was playlist, channel, video, end screen,
end card, outro.
You will never run out of topics
and you can always cheat
by adding a little asterisk as well.
So how to little asterisk cake asterisk?
What this does is it tells YouTube, okay,
I want it to be about cake, but I don't know what it is.
So it could be how to proof a cake, how to ice a cake,
how to make a fudge cake brownie.
The little stars are wild cards
and YouTube will autofill it.
And if it autofills it for you,
you'll see that those are words and phrases
that other humans have searched for
on such a regular basis,
that it becomes a search term.
And if you pair that up
with something like vidIQ's search tool,
you can see the competitiveness and the volume
and what you need is competitiveness and high volume,
which means there's so many people searching it,
but not enough content to service that need.
And then all you need to do
is know exactly the videos you need to make
by watching this video right here,
remember to subscribe and I'll see you soon.