- YouTube just announced sweeping changes
across the entire platform when it comes to YouTube Shorts,
YouTube monetization in the partner program,
a new lower tier of requirements to monetize on YouTube
and changes to copyright
and how it affects music content here on the platform.
So today, I'm gonna give you a breakdown
of these new changes and what you can expect
as a content creator and all the updates
to YouTube monetization and YouTube Shorts.
Let's start with YouTube Shorts monetization.
Up until now, the YouTube Shorts Fund has been the only way
to monetize your YouTube Shorts content.
This is gonna be changing with big sweeping changes
for the first quarter of 2023.
Most important part for you is that YouTube Shorts
will now receive ads similar to regular YouTube content.
And unlike regular YouTube content,
this will be a 45/55 split
but it is a little bit different.
It's also important to note
that YouTube is going to be separating Shorts
on your individual YouTube homepages.
So you will have your own Shorts tab and people could scroll
only on your own Shorts feed for that.
There'll also be the general Shorts feed
that we're currently used to
and ads will display in both of these instances.
Here is where the 45/55 split for creators comes in
and you need to know this information.
Shorts creators will get paid out of a 45% pool
of all the ad revenue generated during the session
that their Shorts are watched in.
Which means that this 45%
of all the ad revenue generated will be split
amongst those Shorts creators during that time.
However, if somebody is watching only your Shorts
for your YouTube channel, then you will keep all the 45%
of the ad revenue when they're only watching
your Shorts back to back and receive ads.
So I know this is a little bit complicated
but that's how it is, if you have more questions
I'll try and answer them in the comment section.
You also might be wondering why is it 45% for the creator
and 55% that YouTube keeps?
Well, the difference on that is that they're using this
for some compensation to the music labels
to allow us to have music on YouTube Shorts,
which is also going to be expanded.
You're gonna be able to use 60 seconds of music
from the YouTube Music Library
when it comes to your YouTube Shorts.
YouTube Music library is also extending.
When it comes to some of your regular videos,
you're gonna be able to buy licensing on your regular videos
for YouTube's music, and that is going to give you
some more options to be fully monetized.
You can either buy the license
and then you keep all of the ad revenue generated
on your regular videos or if you don't buy a license,
you could do a rev sharing option with the rights holders.
And if you do that rev sharing option,
after YouTube splits it 55/45,
the 55% that's left over will be divided in half again
between the content creator and the rights holder,
typically the music labels.
Obviously this is a big change
from what we've had in the past when it comes to music.
I think this is a good compromise to help creators
who want to put popular music in their videos
and in their YouTube Shorts
and I actually really excited about it.
But these are not the only announcements
when comes to monetization or YouTube Shorts.
Something else to look forward to
is a second path to YouTube monetization.
Typically, you have to get 1000 subscribers
and 4,000 watch hours on YouTube.
Now you'll be able, as a YouTube Shorts creator
to get the 1000 subscribers,
but instead 4,000 hours of watch time,
you also have another option now,
10 million views in 90 days.
Typically, you have to get 4,000 hours in 12 months,
but if you're a Shorts creator,
you're trying to make viral content,
if you get 10 million views in 90 days,
you will qualify for the YouTube partner program
and have all of the YouTube monetization options
open to you.
If you're already a YouTube partner,
you also will already be eligible for Shorts monetization
from the ads in the Shorts feed.
So this means that creators have more options to make money
and this will open the YouTube partner program
to a lot more creators.
These changes are not retroactive by the way,
so if you've already met these requirements
you're not gonna be just getting in
in terms of the Shorts monetization
for 10 million views if you already have them.
This is something, again, coming in 2023
in the first quarter.
I actually have an interview that I'm releasing
with YouTube's VP of Product for creators, Ajmad Hanif,
who was gracious enough to grant me an interview
and talk to me about all the things
that team YouTube has been working on
and some of their thoughts behind all these new changes
and also give us some more details
and answer a few questions.
That interview will be dropping soon on the channel
so make sure you're subscribed to my YouTube channel
and checking out all my content.
I'm also gonna be releasing some of the highlights
across Twitter and other platforms.
Now, for those of you who are hoping that YouTube
would lower the monetization requirements,
you actually do have something to look forward to.
We don't have all the specifics yet, but YouTube
is going to introduce another tier of monetization.
They're not going to change the YouTube partner program
beyond expanding it to Shorts,
instead they're gonna introduce
what's called YouTube fan funding.
Now, if you're already familiar with YouTube monetization
you know there are about 10 or more ways
to monetize directly on YouTube.
Fan funding comes down to YouTube Super Chats,
YouTube Super Thanks, and also YouTube Super Stickers
as well as channel memberships.
These allow fans to support you directly with their wallet
and it is fantastic for creators.
This is gonna be that new lower tier,
in terms of requirements
because now you won't get ad revenue
or YouTube Premium revenue or YouTube BrandConnect,
YouTube Shopping, those kind of things
or these Shorts ads, what you will be getting instead
is access to these fan supported features
so that your community can support you.
All of these have a 70/30 revenue share,
where the creator gets 70% and YouTube keeps 30%.
So I think this is gonna actually help a lot of creators
start to generate revenue for their audience.
And while we don't know the subscriber
and watch time requirements for this,
my speculation and thought is that will most likely
be 500 subscribers and 2000 hours of watch time.
What I would love to see it be, this would be my wishlist
is I'd love to see it be 100 subscribers
and 1000 hours of watch time,
I think that would be great.
But more reasonably I expect it to be 500 subscribers
and 2000 hours of watch times.
So we have no confirmation on that from to YouTube,
this is just Roberto's wishlist and Roberto's prediction.
A final note on this as expansion
of the YouTube partner program
and all these things takes place in 2023,
we'll have more news and updates as that comes along,
but I also wanna remind you that with some of these changes,
Super Thanks will also be coming to YouTube Shorts
which means that your audience would be able,
if you are either in the YouTube partner program
or part of YouTube fan funding,
be able to support your Shorts content directly
by making donations to you.
So these are all the new ways that YouTube plans
to support us content creators.
And I couldn't be happier,
I think it's a great time to be a creator
and I think this is gonna help a lot of people
make money on YouTube.
If you have questions for me,
definitely leave them in the comment section,
I will catch you on the next video, stay awesome, bye.