What’s up guys, it’s Sussan Mourad here with Clevver Music, and The Weeknd took home
three awards at the American Music Awards last night, but his bandaged up face was what
the Internet was really buzzing about…
By now, we’ve all seen The Weeknd’s bloodied face that he’s sported in multiple music
videos including ‘Too Late,’ ‘In Your Eyes,’ and ‘Blinding ‘Lights.’
(files: The Weeknd 1-3.png)
He even showed up to the MTV VMA’s in August with the same look.
The Weeknd stuck to the theme for the AMAs Sunday night, as he showed up in… you guessed
it… a bloody face and a red jacket!
But this time, The Weeknd’s entire head was bandaged up.
And the Internet had a lot to say about it!
One fan shared their hilarious reaction to his look by writing, “damn, when the weeknd
said "i can't feel my face when i'm with you" he wasn't joking #AMAs.”
Another person shared this image and wrote, “The Weeknd came out looking like…”
And I know we’re all looking forward to The Weeknd’s Superbowl Halftime show, and
this fan has a theory about what he might show up looking like.
I mean, only time will tell...
While the tweets are obviously hilarious, The Weeknd has actually explained the reason
why he chose to wear the bloodied up outfit for his music videos and appearances following
the release of his album, ‘After Hours.’
Oh, and in case you didn’t know, The Weeknd also sported the same look on his album cover.
Basically, he’s been wearing this outfit for just about every public appearance since
the album dropped in March.
When speaking with Esquire earlier this year, Abel talked about the meaning behind his hit
song, ‘Blinding Lights,’ saying quote, “'Blinding Lights' is about how you want
to see someone at night, and you’re intoxicated, and you’re driving to this person and you’re
just blinded by streetlights.
But nothing could stop you from trying to go see that person, because you’re so lonely.”
He also made it clear that he is NOT supporting drunk driving, as he said quote, “I don’t
want to ever promote drunk driving, but that’s what the dark undertone is.”
Which makes the whole bloodied up and bandaged face thing make so much sense!
The Weeknd is sending a message warning people against drunk driving while visibly showing
the potential injuries that are likely to occur due to a drunk driving car accident.
And while he was promoting the anti-drunk driving message, The Weeknd was a big winner
at last night’s AMA’s, as he took home three awards!
The Weeknd accepted the award for Favorite Album — Soul/R&B for ‘After Hours,’
Favorite Soul/R&B Male Artist, and Favorite Soul/R&B Song for ‘Heartless.’
He dedicated his Favorite Soul/R&B album win to the late Prince, saying quote, “The last
time I received this award it was given to me by the late, great Prince.
And, you know, he’s the reason I get to constantly challenge the genre of R&B and
yeah, I’d like to dedicate this to him.”
The Weeknd also performed two of his hits, ‘Save Your Tears’ and ‘In Your Eyes,’
with Kenny G during last night’s show.
To say the performance was iconic would simply be an understatement!
And while fans made it clear that they loved the performance, they also took to Twitter
to share their reactions to The Weeknd’s ensemble, with one fan writing, “If your
watching the AMAs and wondering about The Weeknd, no he is not hurt.
He is sending a message on drunk driving and what injuries could possibly happen from getting
in an accident while drinking.
Great message.”
This fan showed their support for The Weeknd’s big wins by tweeting, “No surprise there.
The Weeknd is f**king awesome and an amazing person.
His outfit tonight was to show the impact of drunk driving.
He’s an artist that uses his platform for the right reasons.”
But this fan was skeptical of The Weeknd’s method of raising awareness, as they wrote,
“I like his point to show drunk driving accidents.
But there are better ways to do it.
His heart is in the best place for sure!!!!
But doing it this way can be looked at as a publicity stunt, and that is unfortunate.”
Other fans were just downright confused, writing things like, “I don’t know if The Weeknd
just had a nose job or if that is part of his outfit.
I’m so confused and feel very old” and “is the weeknd actually hurt or is that
part of his outfit i genuinely do not know.”
And we hope this video cleared up some of the confusion for you!
But now I want to know what you guys think!
Is The Weeknd going to continue to rock this outfit?
And do you think this is an effective way to spread the message against drunk driving?
Let me know your thoughts in the comment section down below.
After that, click right over here for more Clevver Music.
Thanks for watching, I’m your host Sussan Mourad, bye guys!