- Would you like to pick the best
email marketing software specifically for you
and not some general recommendations from the internet?
(gentle music) (logo whooshing)
Hi. This is Andriy,
the founder of Flowium Email Marketing Agency,
as well as this YouTube channel.
When you search on YouTube
for the best email marketing software,
you will find hundreds of answers
and hundreds of videos.
However, those videos are not tailored to you,
to your business.
I don't know you,
I don't know what kind of business you have
so I cannot give you any recommendation.
However, I can give you framework
which will guide you to pick the right tool for you.
And at the end of this video,
of course, I will provide some recommendation
based on group of people,
but I will not create this video around one tool
and tell you this is the best tool for everybody
because I don't believe the best tool for everybody,
I believe each tool is unique
for a specific group of people.
So, let's start.
The first criteria is,
first of all,
the tool you want to use,
you should be able to test for free.
If they do not provide a free version,
I do not recommend for you to waste your time.
Even a demo, live demo,
or recorded demo is not good enough.
You should be able to test the tool for free.
Probably 90% of all email marketing software
are providing you this option to use their tool for free
up to certain amount of subscribers you have,
or give you a specific number of days
like 14 days or 30 days,
and you can test that tool.
So this is the criteria number one,
if you are not able to test this for free,
just disregard that software at all.
Second,
what kind of business are you?
Are you e-commerce,
construction company,
are you dental,
are you a lawyer,
are you life coach,
who are you,
what kind of business do you have?
Based on that,
there's bunch of different tools
which will suit you better.
And, again, at the end of the video,
I will break in groups some businesses,
and I will provide you some recommendations,
but this is very important for you to understand
because, like for construction business,
you might need some kind of newsletter
and basic automation.
But when you do online business,
you need to have sophisticated tools
which will be able to do crazy automations
integrations with your payment system,
with your landing pages,
those sorts of things.
So that's why you might need
something a little bit more advanced
than just basic tools.
Just keep in mind what kind of business you are.
So number three is,
number of subscribers.
How many subscribers do you have?
Is it 500,
is it 20,000,
is it 100,000,
because based on the number of subscribers you have,
it will be an additional factor
to pick the right tool for you.
Number four,
Frequency.
How often do you plan to use this software?
What do I mean by that?
Let's say you have only 500 subscribers
and you plan to send a monthly newsletter.
Let's say you are a construction company
and you want to send some kind of newsletter updating,
or some kind of promo.
Using software once a month,
it's not frequent.
You will have some kind of opt-in on your website,
you can collect their emails,
and you will send out emails every month.
So, it means not frequent.
What do I mean by frequent usage of the software
is at least once a week,
as well as to have more than one automation in your system.
By automation, I mean sequences of emails
based on certain behavior the customer did on your website.
So keep that in mind, frequency,
how often do you want to use it?
Number five is,
Technical Ability.
How technical savvy are you?
Do you want those nitty greedy automations
that you are able to change yourself and strategize,
or you just need some basic framework
where you just plug and play.
So, you just need to understand your technical ability
or your team's technical ability.
Let's divide it into categories.
Like, "Yes, I'm very technical savvy
and I know how to do those old things,
and I want to do those things."
Or, "I don't want to bother with it.
just give me a framework,
put some texts, some images,
and let's let's run for it."
Number six,
Money.
Is it an issue for you to pay an additional $20, $30
for email marketing software per month,
or not?
When I started my business even $15 per month
was a lot of money for me.
And right now you're watching this video
and you are answering those questions in your head.
And it's not embarrassing to say to yourself,
"Yes, $15 or $20 is too much money for me
at this point of time."
Don't worry,
in the future,
you will not even think about this money.
You will be willing to pay even $500 per month
for that software which will automatically
bring you more and more money.
But again,
at this point of your business is 20, 30, 50, 100 dollars,
is it too much or not?
You want free solution or paid solution?
So you need to understand that.
And again,
at the end of the video
we'll run through a few scenarios
and I will recommend you a few tools.
And the last thing, number seven,
List Building.
What do I mean by List Building?
Almost all tools have one of the features,
lead form,
or opt-in form which you can embed on your site
or add as a pop-up on your website to collect emails.
But in addition to that,
some software offer landing pages.
Landing pages are dedicated pages
where you can direct your traffic
and people can opt in based on the offer
you're providing them on that landing page.
So here we just need to understand,
do you need that or not?
For example, in my business,
we are an email marketing agency
and we even have a tool that have
the landing page capabilities,
but we use our own website to build landing pages,
and we just add the opt-in form,
and this is how we collect emails.
So we do not use landing page feature.
So for example,
for my agency it's not important.
So, this is where you need to tell yourself,
"Do I need to quickly create landing pages or not?"
So it's like additional list building technique.
Okay. So now you have those seven criteria,
first is,
the software has to be free to test,
what kind of business you are,
how many number of subscribers you have at this moment,
how often do you plan to use that software,
your technical ability,
is money an issue for you right now
to pay for additional tools or not,
and advanced list building capabilities,
do you need that or not?
Okay.
Now let's create some kind of group of businesses.
So first category,
this is where we specialize email marketing for e-commerce.
And let's talk about e-com,
E-com Group.
This is the first group.
Second group,
let's do Service Biz.
Service based businesses are,
can be varied,
this is a very generic term,
but let's say construction industry,
lawyers,
doctors,
agencies like us, email marketing agencies,
marketing agencies,
anybody who provides service to others.
Yes, everybody, even e-commerce provides services,
they sell products,
but I mean,
you understand.
So I'm putting Service Businesses or E-commerce Service,
and the last,
coaches, influencers.
Let's just do a Coach,
some kind of consultation who sells info products.
So, this one sell physical products,
this one info.
So let's name it Info.
So,
Info Products plus Information.
Info Plus Consultation.
So basically this one,
this is done for you.
So those people are doing this for you.
And this one is more like educational,
and this one is physical products.
I think this will generalize three group of businesses.
If there's anything more like not-for-profit.
Not-for-profit can be different.
Not-for-profits can be e-commerce,
not-for-profit can be service business,
or not-for-profit can be informational businesses.
So, please try to fit in those three categories.
If you have any additional questions,
and maybe your business does not fit anywhere there,
please add below.
I'm reading and responding to all questions,
and I will do my best to serve you better
in the comments below,
under this video.
Also I picked 10 most popular email marketing software,
and I will do the matching
between those businesses and those software.
And all of those businesses matching the minimum criteria,
you are able either to use it for free,
or start for free.
So let's start.
The first one where we excel,
but again, you don't have to use it
because maybe it's not a good fit for you,
is Klaviyo.
Kla-vi-yo.
So Klaviyo.
Another is Omnisend.
Then we do Mailchimp,
we do ActiveCampaign,
MailerLite.
And by the way,
if you did not hear some of those tools,
it's fine,
and I'll explain you the benefit
and downsides of each tool for the specific businesses.
My marker stopped writing.
(laughs)
Constant,
let's do CC, Constant Contact.
Aweber.
So we do Drip,
we do ConvertKit,
Con-kit,
and the last one is GetResponse.
Okay. So let's start matching those businesses
to this altar.
By the way,
let's put in this group,
let's add influencer,
but also bloggers,
YouTubers,
let's post in this category as well
because they are similar kind of businesses.
So, blogger,
YouTuber.
Okay. So, when you just starting out with e-commerce,
so money is an issue,
and you have less than 1000 email subscribers,
the tools I would personally recommend to you,
actually, if it's free let's use blue marker,
if it's money,
it's paid.
If you need a free solution
or a local solution for your e-commerce business,
you do Mailchimp,
or Omnisend.
Those are your two best options for e-commerce business
because they have a free plan,
and you are able to use each of those software.
I believe Mailchimp, up to 2000 subscribers,
and Omnisend,
actually, you can use as many subscribers as you want,
but they limit you 15,000 emails per month.
So those tools are the best one.
In terms of paid tools for e-commerce businesses,
the best one are Klaviyo.
So, this one is Klaviyo.
They are the leader on the market.
And the second after Klaviyo is Drip.
By the way,
if you want to learn more about Klaviyo demo,
how does it work,
we have bunch, bunch, bunch of videos about Klaviyo.
But let's move on.
After e-commerce,
let's talk about the information business
because that one is easy as well.
I hate to do this service-based businesses
where you have the most options.
Okay, so blogger, YouTubers,
informational product consultation, all of that,
if you want a free version,
you can use Mailchimp,
you can use MailerLite,
you can use ConvertKit.
Let's recap.
Mailchimp is free up to 2000 subscribers.
ConvertKit is free up to 1000 subscribers,
and MailerLite is free up to 1000 subscribers as well.
In terms of technical ability,
I would recommend ConvertKit is the best one
because it's created for creators,
for bloggers, YouTubers,
somebody who creates content
and sells content or sells a consultation.
So I would highly recommend for even free
or paid version to use ConvertKit.
MailerLite, I've used it for a few years.
It was good,
but there's a lot of limitation
and I use it only free plan,
and then I switched to ConvertKit for my business.
Mailchimp is good for any kind of business here
on this board to get started.
It's free,
it has all the capabilities that you need.
But when you are ready to pay for e-commerce,
I would recommend Klaviyo.
For this kind of business,
I would recommend Drip when you have money to pay.
But if you don't have money to pay,
still, do ConvertKit here
because it costs you a lot of money
then in the future to switch
from one platform to another platform.
And someday that might be lost.
And let's talk about service-based business.
So, you can use GetResponse,
you can use Drip,
you can use Mailchimp,
you can use Constant Contact,
you can use ActiveCampaign,
you can use Aweber,
and you can use MailerLite.
Klaviyo is not good,
Omnisend is not good,
and ConvertKit, you can,
but I do not recommend.
So basically for service-based businesses,
this is see your option.
So now the question is,
free or paid?
For free version,
it's Mailchimp,
MailerLite,
or Aweber.
All other options,
ActiveCampaign,
Constant Contact,
Drip, and GetResponse,
they have a free trial,
but you will end up paying after 14 days or 30 days.
So if it's free,
again, MailerLite, Mailchimp, Aweber.
Those three.
If you want to pay money,
you can use all of them
but I would like to point out
what kind of technical capabilities do you have?
Do you want some advanced automation,
all of that,
or you just need something to set it and forget it.
So if you just need set it,
forget it,
easy to use,
you don't want too overcomplicated it,
I think Mailchimp would be the best option for you
for service-based business.
But if you have a little bit more technical capabilities,
or you're team,
I would highly recommend ActiveCampaign.
ActiveCampaign is what we use in our company.
We already use it for four years,
I'm very happy with them,
and they're constantly updating their features,
adding new features,
and they're constantly working on improvements.
So, this is my personal recommendations.
This is what I use in my business is ActiveCampaign,
and relatively comparing to everybody else,
they are not expensive.
I mean, they are a competitor in terms of their pricing.
I would not recommend Constant Contact.
It's just a massive tool which was popular
probably 10, 15, 20 years ago,
and I think they are still stuck in that age.
I'm sorry Constant Contact,
but you should work on your features.
Drip is a leader in this,
but what the problem with Drip,
I personally believe,
they are not sure where they want to play,
in which sandbox.
They want to play in e-commerce sandbox,
or non e-commerce sandbox.
So they're are not sure which industries they want to cover.
Klaviyo and the Omnisend,
they're focusing only on the e-commerce.
Or ConvertKit, again,
they want to capture some e-commerce
and service-based business,
but ConvertKit is popular for YouTubers,
bloggers,
and somebody who sells information.
I try my best to explain to you
which software is good for you,
but I'm sure you will have more questions.
So please leave them below under this video.
But the bottom line,
get something.
Get something,
it doesn't matter if it's not even here,
get something and put the opt-in form on your website,
start collecting those leads,
start nurturing those emails.
The minimum you need is opt-in form,
and at least one automation with a welcome email.
They opt in and say,
"Hey, welcome to my list,
blah, blah, blah.
This is what to expect,
this is who I am."
Or, "This is what my business is all about."
This is the bare minimum,
and you have to do it now.
If you didn't do it yet,
apply for some free service.
For free service,
Mailchimp,
MailerLite,
Omnisend,
Aweber,
sign up for something for free,
put it in work,
and in the future when you ready to put more energy
into your email marketing,
then you can start doing some sophisticated things.
But, act today
so you can start collecting those subscribers.
Again, if you have any questions,
(soft thudding) (chuckles)
please leave them below under this video.
I'll be more than glad to answer them.
Thank you.
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