if your landlord and you're looking to
advertise your property yourself how do
you do that effectively to make sure
that you attract only the very best
tenants to contact you that's coming up
after this hi my name is Tony Law from
your first four houses and my channel is all
about helping you achieve financial
freedom through property. If this is your
first time here be sure to subscribe to
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on anything. So this is one of six videos
that I've put together for you all of
which is designed to help you find and
keep the very best tenants in your
properties and I've broken it down to
six different videos for you
we've got demand, advertising, viewings,
referencing, retaining, and sadly removing
tenants from the property and so this
one's going to be all about advertising
and I'm going to be assuming here that
you're not actually using a letting
agent so the first big one I've got to
share with you is you've got to put
together beautiful adverts... honestly...
there's no excuse for not having a
beautiful advert out there and as soon as
you've finished watching this video
unless you're going to watch some more
of my videos - I encourage you to go onto
Rightmove go onto Spareroom and check
out what some other people are
advertising out there... it's amazing!
One of the best examples of a really
horrible looking advert - and you'll see
lots of these - is when you've got
somebody that's actually advertising a
room for example and they've got a bare
mattress in the middle of the room on a
bed obviously... what's that all about!
How effort would it really require to
chuck a mattress on put a couple of nice
pillows just make it look a little bit
more attractive? I'd suggest next to no
effort frankly so that's the first thing...
You've got to put together beautiful adverts
next - you can put adverts - if you're not
already aware of this - onto all the big
property portals like Rightmove Zoopla for
example, by using online services like
"UPad", "Open Rent",
"I Am The Agent"... just to name three for
example and I'll put links to all those
in the box below.
It means you can actually - for a very small fee - put
those adverts out there and control
what actually happens with them. Next I'm
going to encourage you to put these
adverts - or at least comments - onto
Social Media
and I'm going to include Gumtree in this
bit if that's okay, because this is
another great way to get your message
out there that you've got rooms
available if it's an HMO for example or
if it's houses or flats it's also just
as valid. It's a great way to get
your message out there
and you if you've got a good social
media following... I'm very fortunate to
have quite a lot of connections in
social media world - if I put an advert
out there I will get a lot of inquiries
coming back in. Next, I'm going to
encourage you to speak to your existing
tenants if it's an HMO and ask them for
references. Give some incentives... beer
cash... both work really really well and
after all don't forget it's them that's
got to actually live with the new
incoming tenant. Keep Details from any
inquiries that you get coming in because
it may well be that you can't actually
help that particular tenant today
because you may be filled the room again
if it's an HMO but maybe six nine twelve
months down the line, when you've got a
gap, if you've kept the details you can
then send out a blanket text to all
those people and I can assure you that
one or two or ten of those will come
back to you! At this point I've got to
make one thing really clear... you must
comply with Data Protection if you're
keeping any information on anybody and I'll
put a link in the box below to that.
it's easy to do
just do it I would suggest.
Last;y... monitor your pricing. I'm finding that
pricing on letting is really changing
quite a lot at the moment especially in
the HMO world and so you want to try to
to be below the average price I would
suggest unless you're doing something
really special with your property and a
really good person to speak to or
connect with here is a guy by the name of
Julian Maurice. I'll put a link in the
box below to him. He's a great example of
somebody that does extraordinary
things with property - makes them look
amazing and as a direct result he's able
to justify a higher price when he's
letting out his properties.
I hope you found that helpful - please be sure to
subscribe as there's a lot more stuff
I'm to be looking forward to
sharing with you on this topic and I've
also got a couple of other videos here that you may find helpful
My name's Tony Law
from Your First Four Houses and I look
forward to seeing you in the next one