(slow dramatic music)
- Dan, how do you view social media today,
how big it is and how it's such a big part
of people's lives, and how it affects business?
What's your point of view?
- Well, as you know, I said healthcare,
telecoast joke internet were the two places to get involved
for 30-35 years. - Yes, back in like the '80's.
- But I underestimated social media.
And I was late to the game in social media.
But again, I underestimated how effective yourself
and the mentees of mine that are in the,
what I call, the merchandising of services
and products online, it's unbelievable.
As we discussed before we went on camera,
it's unbelievable how many people
and how many times they look at the,
for example, YouTube, how many times
they continue to look at it.
Of course, there's Facebook, there's various other things,
there's LinkedIn which is a great tool
for my personal preference for QLA and building dream teams.
But I mean, everybody's underestimated it.
And the growth, as you described,
from 1,000 users on YouTube to a million users on YouTube
is virtually overnight and nobody could've
even for a microsecond thought that was possible.
But is also gives way to how much money Facebook
and these other social media companies are paying
- That's right. - for these companies.
And I thought, why would they pay three billion dollars
for that, why would they pay a billion dollars for that?
And, of course, because they're looking for a return
on their investment and social media is there
to give it to 'em.
- And we were just joking, 'cause you have some students
saying that, "Oh, the old QLA" you know?
- Oh, yeah. - Yeah, 'cause
Dan Lok is successful because it's the old QLA, right?
Now back then, we're talking about VHS tapes,
I still have those, the cassette tapes in the blue binder
- Correct. - I still have those
in my library,
it's my
prized possession.
Now, it's difficult to find a cassette tape player.
- Yeah, now if you went into a car,
most of the people watching this don't know
that there used to be sections in cars
right under the radio, where you put these tapes in.
- Cassette tape. Yeah.
- And of course, that's archaic now,
- Yes. - but back in,
I was telling Dan earlier, some of the kids say,
"Well Dan at QLA is successful because the old QLA."
- (chuckles) The old QLA.
- And that's what he's laughing about.
We didn't have any of the social media outlets.
- No. - We didn't have the webinars.
- No webinars.
- There was no mentor program.
- Yeah, no, 'cause you went to the castle, that was it,
we are on our own. - And then I kicked you out
and you're off on your own. - Yeah, that's it.
There was no 12 month mentorship, accountability,
webinar ... - Correct.
- And I bet, I'm sure that the QLA method,
after each time you teach it, you also evolved, right?
- Oh yeah.
The seminar we just closed a couple weeks ago
is not even remotely the same as two or three years ago.
And as of August last year, we've had three seminars,
it continues to morph and continues to do
best of best practices, what's working for the kids today,
not what worked for Dan Lok 15 years ago, 12 years ago.
- Back then even, we were talking about acquisitions,
Dan was teaching us sending an actual letter out.
- Correct, a letter. - We talk like
a actual envelope, - With a stamp.
- stamps, right?
Not like an email or - No.
LinkedIn or none of that stuff.
- Yeah, and now it's unbelievable the ...
Of course now we have systems.
It's LinkedIn call LinkedIn,
or call LinkedIn call,
but nowhere are we sending letters out.
- (chuckles) No, and now, I think you all
actually give them templates too.
- Oh, we have processes, procedures, systems
and templates. - You guys are oh so
fucking lucky, man, you guys are so lucky.
- But they still complain and so ...
- They still complain? - Oh yeah they complain
- Fuck. - Because,
although we've created billions
- Billions for sure. - in the last few years,
they wanna know what's the easiest.
They're always asking me for tips, shortcuts,
and there are no tips or shortcuts.
- No. - A hundred hours a week
and you find all the tips and shortcuts you want.
- I think part of it, why I have such respect for Dan is,
when I had no money,
when he offered to meet with me,
like I flew
to Los Angeles,
sure.
Dan doesn't have to do that.
His time is valuable.
Like I was just a doofus kid with nothing,
like nothing, there's nothing I could offer to him at all,
like zero. - You had a baggy suit on.
- That's it, that's it.
And cheap leather shoes, that was it.
- Yeah. - But then he gave me
the time and I have such respect
because even now, seeing what Dan does
offering QLA to the world ...
A lot of stuff that actually he doesn't have to do,
like for me teaching for seven days
to a group of young kids,
that takes a lot of energy, 'cause I do teaching as well.
Clearly he doesn't have to do it.
He could easily say, "You know what, I'll do one.
"I'll record it and you guys wanna get it,
"you guys can get it."
He could easily do that but he does it.
Even now, launching the Hardcore QLA,
which is like a more advanced version
- Correct. - About deal-making,
this is truly his passion,
'cause I've been with him for, now, 12 years,
one in 12 years, I could see that.
The most epic event of this century,
the Oscar for high ticket closers,
Closers In Black
2019.
The 50 Billion Dollar Man, Dan Pena
and the king of high ticket sales, Dan Lok.
Get your ticket today.
(dramatic music)