- Imagine walking into a grocery store
to find everything but groceries.
That's the kind of feeling that your audience would get
if they stumbled upon your content
that's promising expertise on whatever your niche is,
but instead got a stack of unrelated things like reviews
on the latest makeup trends, fashion halls, health tips.
The most successful businesses and content creators
already know that to blow up, you have to niche down.
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We all have a niche, our expertise that's something
that we get excited about and sets our soul on fire.
Popular belief would have you choosing something
that you're really good at, or really love as your niche.
But that's not always the case.
It goes deeper than that.
It can be the thing that builds you a profitable business
around that thing that your audience is searching for.
So how do you find your niche?
Start with a brain dump of every topic,
every industry that you wanna tap into,
something that you're good at,
something that you've mastered, a skill that you have,
and also relates to how you wanna make a difference,
and how you wanna show up to the world.
Now don't be alarmed if your brain dump is huge at first,
that's what we want.
That's what brainstorming is for,
which leads us to the next step.
This is how you're gonna pick your niche.
Go through that whole brain dump,
like just brain dump everything on paper,
but then pick your top four.
Now from your top four, create another list underneath
to niche down even further.
So for example, if one of my topics is selling candles,
I can get even more specific by asking, "For what?"
Selling candles for aromatherapy.
And even more specific than that, "For who?"
Selling candles for aromatherapy for entrepreneurs
that's proven to increase productivity.
Boom!
That's a niche right there.
So instead of casting such a wide net,
feeling like I can reach everyone,
everyone wants these candles.
The riches are in the niches.
Now, I know, how do you say niche?
Actually, I'd love to know.
How do you say "niche"?
Do you say niche or niche?
Comment below.
That's gonna be really confusing
if you guys comment by just spelling the word niche
or niche so make sure you sound it out phonetically.
How do you say it, niche or niche?
I want you to find out what is your niche.
How are you reaching down
so that you can reach a wider audience
by having a smaller pool
of exactly who you wanna reach with this.
And the next step, be polarizing.
Stand up for what you believe in
and make it clear that you're against the opposite.
The best way to build a movement is by showing
what you stand for and who you're advocating for,
and then also, what you're against, what you don't wanna be.
And this is what's gonna create push-pull language.
It's gonna push the people away
that you don't wanna work with,
and it's gonna pull the people to you
that are specifically your target demographic.
And you might think at first,
especially every entrepreneur when they first start
is they think, I want to work with everyone.
I want to be the person
that can help everyone with everything.
But here's the problem with that is that you can't.
If you think that you can help everyone,
you will help no one.
There's a lot of people out there
that they start by saying yes to everything,
which also means that they're saying no to something else.
So when you're saying yes to something,
ask yourself what opportunity you might be turning down.
Let me also give you an example of
where I needed to create push-pull language.
When I first started,
I wanted to just do social media for anybody.
You have this kind of business,
you sell this kind of product,
I can do it, I can promote anything.
But then I also attracted people to me
that were confused about what it was that they sold
or what their message was,
or just wasn't clear on who they were.
But then also I attracted people to me
that weren't in alignment with my values.
But how would they know
because I wasn't clear on who I actually wanted to work with
and what my message was.
So I attracted people to me
that I didn't align with what it was that they had to offer.
I actually had someone that came to me saying,
"I'm a dating coach."
And it turned out that they were
a "How to Get Women in Bed in 30 Minutes or Less".
And I couldn't stand behind that.
So that was an opportunity that really showed me
I have to know where to say no,
and I have to know how to do that push-pull language
to draw to me who exactly I wanna work with
and also repel who I don't want to work with.
So remember that saying "yes" is important
and also knowing the opportunities
that are good to say no to.
The importance of niching down
is that you want to become the top of mind for people
when they need a go-to
for a topic that they're searching for.
You become the expert in this topic.
Even when they weren't searching for it,
when they first discovered you,
but because they came across your content,
and you were so polarizing and knowledgeable,
they have no other choice but to come to you
because they know they and trust you, you're top of mind,
and which makes you the go-to in your industry.
Whenever you talk about your industry,
you wanna remain in your zone of genius and be consistent.
So making sure that your niche down
and also what it is that you provide to your audience,
but how you put that message out there.
So if you're all over the place,
I'm sure you can think of those entrepreneurs
or people you follow where it's like,
all of a sudden they're selling this
and then they're selling this and it's like,
where did that come from?
It's not in alignment,
which makes it really confusing and doesn't help
when it comes to someone making the decision
to work with them or buy from them because it's sporadic.
You don't wanna be sporadic.
Once you've honed in on your niche and your sub-niches,
create another list of content that you can come up with
within your sub-niche.
So for example, selling aromatherapy candles
for entrepreneurs to increase productivity.
So then think of scents
that release certain chemicals in the brain
that these entrepreneurs might want.
Maybe that's a great topic of content for you.
Candles that are toxic and to be avoided.
That's another great conversational piece
or a great piece of content
for people to know about what it is that you provide,
and it's great value for them.
Or another one, candles and productivity, are they related?
Are they? You tell me.
If that's your niche, I wanna know.
And that's something that for a viewer
for a potential audience,
I wanna know how is it that your product can change my life
and give me another benefit
on top of just candles that smell good.
If that gives me more efficiency and productivity,
that certainly changes my life.
And I need to know that
by the content that you're putting out there.
If you can create a lot of content
within your niche and your sub-niche,
you're better able to build a profitable business.
And when creating content,
I recommend looking at the search volume
so that you know you're on par
with what people are looking for.
We use tools like Google Keyword Planner
or Keywords Everywhere to see
are people actually looking for this
when they Google something?
Is this something that people actually want?
So in this case, because I'm selling aromatherapy candles
for entrepreneurs to increase productivity,
I would look at the keywords like productivity,
entrepreneurs and increasing productivity,
and even the benefits of aromatherapy candles.
This step is so important
because even if your niche is in your zone of genius,
you wanna be searchable for the audience
that you're looking for.
And if you don't have an audience,
if your audience that you wanna reach doesn't know
that you're solving a problem that they have,
if they don't know the problem, it's not a problem.
So you have to look for something
that your audience actually needs
and create products and services based on that.
Now that you have your exact niche,
you can be more confident in creating quality content
that your true believers will resonate with.
And remember, the more you niche down,
the more you can blow up.
And if you need support in creating content,
I would love for you to check out my free training
in the link below called "How to Create 60 Days
of Social Media and Video Content in Eight Hours".
It's an absolutely free masterclass training
and no pitch at the end.
Just take a look, you can download that
and dive in and be able to create a ton of content
in a little amount of time.
Thanks so much for watching.
If you liked this video, hit the thumbs up, comment below
and of course subscribe for more weekly videos.
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