Hey! Welcome back. I am so excited because I recently officially launched The Cold Emailing
Formula, which is my program that teaches professionals how to land clients through
cold emailing. So I wanted to just come on here and talk for a few minutes about the program because
I'm getting a lot of questions about it, a lot of interest, which is super exciting, and I figured the
easiest way to address all these questions would be to just make a video about it. Also, I cut my
hair. All right, I'm gonna get right into questions. Yes, these are questions I've actually been asked,
really good questions, and here we go. The first one: What does The Cold Emailing Formula teach?
The program teaches you the entire lifespan of client acquisition from start to finish, and I mean
we cover the whole thing. So it starts with mindset, because that's where everything starts, and then it
goes into lead sourcing and lead generation, all the way through the point where you send the lead
your proposal, which contains an outline of your work and your rates. I'll show you how to email, how
to track your emails, when to email, how to follow up, how to handle the sales call. I give you the phone
script that I use, the exact words that I say when I get on the phone with clients, how to craft your
proposal, everything. So I show you everything you need to do to land the client. It's not just about
writing and sending cold emails. Next question: How long is the course? Right now, the course is seven
modules. I can't tell you how long it's going to take you to get through it because it is
self-paced. You can go through it as many times as you need. I tell everyone to go through it at least
twice. Hearing this information once, hearing any information once, isn't going to be enough. But to
get through the entire formula start to finish, it's seven modules and each module is made up of
at least two lessons. The next question: How is the course delivered? Everything is online. The videos
are online and then many of the lessons have additional resources. Some of these resources come
as a PDF. Most of them are in Google Drive. And on that note, something important I want you to
know is that once you enroll in the course, there is nothing else you have to purchase.
I will show you softwares and tools that all have free versions, like free plans.
You can upgrade to a paid plan if you want but you certainly don't have to. It's not needed to
get results from the formula. The next question is who is the course for? The short version is
any client-based business or client-based professional. Anyone who relies on clients
to make money. More specific examples, writers I've had a lot of freelance writers, social
media managers, graphic designers, web developers, SEO experts. But this can also work for agencies,
agencies who need to go out and land clients, whether you're a digital marketing agency, a Google
ads agency... coaches, health coaches, life coaches, real estate agents, consultants. Any professional or
business who needs to land new clients can benefit from The Cold Emailing Formula. This can work for
you. Second question I'm getting a lot: What else do I get? There's absolutely stuff beyond the program.
There is a private Facebook community that is for students only. I'm also very active in the group.
When you enroll, you get lifetime access to both the program and the group. We do weekly live office
hours on Zoom, where you can submit your questions and I will answer them live on the call. And then
you get direct email access to me. This is part of the program. I'm there to work directly with you,
help keep you accountable and make sure that you know, a) that you're doing the work but b) also
that it's working for you. This is why we have such a high success rate. Which brings me into
the next question: What proof do I have that The Cold Emailing Formula works? The students that I
had in the live version of the course which, previously ended, it went for six weeks, uh
they got and are continuing to get amazing results. I had one student who landed a client at thirteen
hundred dollars a month before the course even finished. He got this client I think it was week
five and like I said, the program ran six weeks. I had another student who was hired to do a
paid test assignment before the client would bring her on as a recurring monthly
contractor and in general, these professionals are getting more opens, more responses to their
emails, and more phone calls than they saw before the program. You know, you put in the work, you see
the results. The work works. It's not magic. It's just having the right process is how I like to
put it. Next question is how do I enroll? I will put the link in the description below. There is a
page on my website where there is more information. You can view a bunch of testimonials and reviews
of The Cold Emailing Formula and then that page contains another link which I'll also point out in
the description where you can apply. Yes, there is an application, which always leads people into this
next question, which is why do I have to apply? I have not made enrollment open to the public.
You can't go online and just enroll if you want to. And I did that, that was very much on purpose.
I need to know that we're a good fit for each other. I need to know that you're in the right
place and you're ready for this and also that you're in the right line of work. There are some
people who shouldn't enroll in this program and it won't be the right fit for them. For instance
I talked to one gentleman a while back who was interested in learning cold emailing. A great guy,
super talented at what he does, very skilled, very knowledgeable. But he wanted to learn how to
automate cold emailing, and I told him this really isn't for you then because that's not how I teach
cold emailing. So he was just looking for something different. Regardless, I knew I wouldn't be able to
help him and I told him that. So that's why there's an application. Also full disclosure, I'm trying to
weed out people who aren't serious. It's easy and exciting to express interest in something
but when it comes time to pull the trigger and take action, fewer people are actually going to
walk the walk. And I am very serious about keeping my success rate and the program's success rate
very high, as high as possible. So that's why we get on a call. We see if we mesh, if we're a
good fit for each other, and also, you know, it's a chance for you to get to know me more, and the
program more. So that's why there's an application. If the application looks good and so far we're
on the right track, then we get on a phone call or a Zoom call or a Skype call, whatever we need to do,
and we'll have you know a quick 15-minute conversation where I'll ask you a few more
questions about your business. Maybe we'll go over your application. If that goes well, then
you're ready to rock and roll. I can enroll you on the spot. Now, the question on everybody's mind,
how much does it cost? That is something else that is not public. I do not make the price public. And I
know you're already sitting there going, "Oh my God, that must mean it's expensive." Calm down. Expensive
is arbitrary. I'm not going to tell you it's cheap or expensive because those words mean something
different to everybody. As I explained, there's an application and there's a phone call. If someone
who's interested in enrolling takes the time to go through an application and a phone call, then that
right there tells me that they're probably very serious about it and those are the people that
I want. I'm trying to weed out the people who are only fixated on the cost. When you're considering
enrolling in a program, in any program, my advice to you would be to understand that you are making an
investment in yourself. You are spending money on yourself because it's ultimately going to give you
some kind of return. That's going to require on your part a commitment, a little bit of skin in
the game. All right, that was it for right now. Those are some of the most common questions I'm getting,
all really good questions. If you guys have any more or if you have any comments or feedback,
I'm always open. Just drop me a comment below. Don't forget to check out the description. I have
links to the page on my website along with the application. If you are interested in enrolling,
fill out that application and I will get back to you within one business day. Alright, see you later.