.IT'S
.IT'S TIME TO CUT OUT CUT TO IT, CUT LOOSE CUT SLACK CUT BACK CUT BACK CUT OPEN CUT TO
THE CHASE. CUT OUT WITH CUT
WATER. THIS IS SO GREAT. YOU
MAY RECOGNIZE THAT COMMERCIAL
MAYBE YOU HAVE A FEW OF THOSE
CANS IN YOUR REFRIGERATOR RIGHT
NOW. WE'RE TALKING ABOUT SAN
DIEGO'S OWN CUT WATER SPIRITS
AND THEY'RE ACTUALLY TAKING
PART IN A SUPER BOWL AD. SO
THIS SUNDAY YOU'LL BE ABLE TO
SEE THAT AD AIRING DURING THE
SUPER BOWL. THAT'S A HUGE DEAL.
AND CUT WATER SPIRITS CO-FOUND
AND MASTER DISTILLER IS JOINING
US. YOUSEF GERTIE, GOOD MORNING
TO YOU. MORNING. I'M SO GLAD TO
HAVE YOU ON BECAUSE THE STORY
OF HOW YOU STARTED AND WHERE
YOU ARE NOW. IT'S AWESOME BY
THE WAY. THANK YOU FOR ALL OF
THESE CANS. WE REALLY
APPRECIATE THAT. SO LET'S TALK
ABOUT HOW THIS ALL BEGAN. I
READ THAT YOU STARTED MAKING
RUM AND VODKA IN THE BACK OF A
BREWERY, A PRETTY POPULAR ONE
THAT YEAH, WE WERE BACK IN
2000. GOD, IT WAS 14 YEARS AGO,
WHATEVER THAT IS. SO YOU KNOW,
STARTING A DISTILLERY IN THE
BACK OF BALLAST POINT IN THE
EMPLOYEE BREAK ROOM AND WE WERE
LUCKY ENOUGH TO KIND JUST
SLOWLY GROW IT AND AND TOWARDS
JUST ABOUT FOUR YEARS AGO WE
WERE ABLE TO SPLINTER OFF AND
MAKE OUR OWN DISTILLERY AND
START UP CUT WATER RIGHT AROUND
THE CORNER ACTUALLY FROM THE
BELLS POINT SITE. SO WE HAVE A
TICKETING ROOM HERE. WE'VE GOT
A RESTAURANT PURPLE HERE. SO WE
ONLY HAVE OUTDOOR DINING BUT
NORMALLY WE HAVE TASTINGS AND
TOURS AND WE PRODUCE ALL THE
PRODUCTS THAT YOU SEE RIGHT IN
FRONT. RIGHT HERE IN SAN DIEGO,
RIGHT IN THIS FACILITY WE HAVE
A FULL CANNING LINE. WE MAKE
ABOUT 20 DIFFERENT PRODUCTS OF
READY TO DRINK CANS AS WELL AS
ALL THE SPIRITS THAT GO INTO
THOSE CAN BE NICE TO JUST DO A
TASTING EATS UP FOOD THERE. I
SAW YOUR MIRAMAR LOCATION LOOKS
PRETTY GREAT BUT I DO HAVE TO
ASK YOU IN THE BREAK ROOM AT
BALLAST POINT WERE THEY OK WITH
THIS EXPERIMENT YOU WERE DOING
ON THE SIDE? WELL, IT WAS IT
WAS KIND OF A LITTLE PASSION
PROJECT OF MINE TO GET THAT
GOING TO BE THE FIRST
DISTILLERY IN SAN DIEGO SINCE
PROHIBITION AND WE ACCOMPLISHED
THAT. AND YOU KNOW, IT WAS
ALWAYS KIND OF MORE OF A HOBBY
WITHIN BALLAST POINT. OUR
PRIMARY FOCUS WAS THE BEER BACK
THEN. BUT THAT DEFINITELY
SHIFTED IN A BIG WAY WHEN WE
OPENED UP HERE FOUR YEARS AGO
AND WE'VE JUST BEEN CRANKING
EVER SINCE AND YOU KNOW, THE
SUPER BOWL AD IS KIND OF
CULMINATION OF I THINK THE
CAREER HERE. YOU KNOW, BEING A
BREWER AND BEING A DISTILLER,
YOU KNOW, YOUR DREAM IS ALWAYS
TO HAVE SOMETHING IN THE SUPER
BOWL AND HERE WE ARE. YOU KNOW,
WITH ONLY FOUR YEARS NOW THE
COMPANY WITH THE BOWL ADS. SO
IT'S PRETTY AMAZING. THIS IS A
HUGE DEAL. I THINK, YOU KNOW,
YOU'RE STARTING OFF WITH WAS IT
LIKE TEST TUBES IN THE BAG
TRYING TO FIGURE OUT THE
PERFECT WAY TO CREATE THIS?
YEAH, WE'VE GOT A PRETTY PRETTY
SIGNIFICANT LABORATORY HERE.
GWEN CONNELLY IS A MASTER
TASTER. SHE HELPS ME WITH ALL
THE ALL THE PRODUCTS HERE AND
THEN THE TEAM PUTS IT TOGETHER
AND WE'RE RUNNING ABOUT 400
CANS A MINUTE OFF THE OFF THE
CANNING LINE HERE. BUT IT ALL
STARTS WITH WITH THE TWO OF US
KIND OF SITTING BACK IN AND
CREATING THESE THESE
CONCOCTIONS AND WE'RE ALWAYS
AFTER A REALLY TRADITIONAL
COCKTAIL THAT YOU'D EXPECT TO
FIND IN A BAR MADE WITH REAL
SPIRITS. YOU KNOW, A LOT OF
THESE CANS THAT ARE OUT THERE
RIGHT NOW SPELLS ESPECIALLY IN
THE SELTZER CATEGORY ARE GONNA
MADE WITH THIS MYSTERY ALCOHOL.
YOU DON'T REALLY KNOW WHAT IT
IS OUR HANDS ARE MADE WITH
SODAS THAT WE MAKE IN HOUSE ALL
THE MIXES ARE MADE RIGHT HERE
AND THEN THE SPIRITS OF THE
DISTILLED SPIRITS TEQUILA, RUM,
VODKA, GIN, WHISKEY, ALL OF
THAT STUFF MADE RIGHT HERE IN
THE HOUSE IN SAN DIEGO. OK. I'M
LOOKING AT SOME OF THESE BOXES
THAT WE HAVE OF YOUR VODKA MULE
BUT YOU GOT TEQUILA MARGARITA.
WHAT ELSE? TIKI RUM MAI TAI I
MEAN YOU HAVE A FAVORITE. THESE
ALL LOOK SO GOOD. IT PRETTY
MUCH CHANGES WITH EVERYONE THAT
COMES OUT. IT'S MY NEW
FAVORITE. I'M A BIG FAN OF THE
TEQUILA DRINKS RIGHT NOW. I'VE
BEEN GOING DOWN TO BELIZE GO
FOR THE LAST COUPLE OF YEARS
PARTNERING UP WITH THE
DISTILLERY DOWN THERE. WE'VE
NOT ONLY RELEASED OUR CANE
COCKTAILS TEQUILA BUT WE'VE
RELEASED THE HUNDRED PERCENT OF
A TEQUILA IN BLANCO REPRESENTS
ONE YEAR AGO AND WE'VE JUST
BEEN CRUSHING THE AWARDS RIGHT.
RIGHT AND LEFT WITH WITH ALL
THOSE BRANDS, YOU KNOW, SOME
REALLY INTERNATIONAL AND
NATIONAL COMPETITIONS WINNING
TO SHOW DOUBLE GOLD PLATINUM.
YOU KNOW, IT'S BEEN IT'S BEEN A
CRAZY YEAR FOR FOR OUR TEQUILA
WINDS AND RIGHT OUT OF THE
GATE, YOU KNOW, IT'S JUST BEEN
AMAZING WITH THAT BRAND. SO
IT'S HAD A GOOD GO. I MEAN JUST
IF IT'S SO GREAT TO SEE YOUR
SUCCESS AND STARTING OUT THE
WAY YOU DID AND THEN BEING THE
FIRST DISTILLERY IN SAN DIEGO.
SO HOW DID YOU END UP WITH THIS
SUPER BOWL OUT? I MEAN HOW DOES
THAT EVEN LOGISTICALLY HAPPEN?
WELL, OUR MARKETING DEPARTMENT
DID YOU KNOW JUST AN AMAZING
JOB GETTING THIS DONE VERY
QUICKLY. YOU KNOW,
ANHEUSER-BUSCH PULLED OUT TO DO
SOME SOME LARGER CHARITABLE
DONATIONS FOR THE VACCINE
AWARENESS. AND I THINK THAT
OPENED UP A LITTLE POCKET OF
ADVERTISING SPACE FOR US AND WE
SLID IN WITH THAT. YOU KNOW, AS
PERFECT TIMING AS WELL BECAUSE
WE'VE JUST PARTNERED UP WITH
EMILY FROM CREEK. AND SHE'S
JUST AWESOME REALLY REPRESENTS
THE BRAND. WELL, REALLY A REAL
PERSON WITH REAL SPIRITED
COCKTAILS, YOU KNOW, HERE AND
JUST YOU KNOW, YOU'LL SEE THE
AD AND I THINK HE ALREADY
PLAYED BUT THE THE AD ON ON TV
IS REALLY OUTDOOR, REALLY
FOCUSED AND YOU KNOW, PEOPLE
HIKING AND CAMPING AND ALL THIS
STUFF AND THEN FAMILIES KIND OF
THE FLIP SIDE. SHE'S LIKE YOU
KNOW WHAT? I'LL JUST CRACK A
COCKTAIL WHERE YOU GUYS ARE
HIKING. RIGHT. AND LIKE THROW
MY PHONE IN THE FIRE AND AND BE
DONE WITH IT, YOU KNOW. SO IT'S
IT'S IT'S KIND OF THAT GOOD
DICHOTOMY. THE TWO YOU KNOW,
VERY ACTIVE WAYS TO CUT OUT AND
THEN, YOU KNOW, JUST GO INTO
YOUR BACKYARD AND DISCONNECTING
FROM YOUR PHONE FOR A MINUTE IS
A GREAT WAY TO DISCONNECT AS
WELL AND JUST ENJOY YOURSELF.
CUT OUT THOSE WAYS. I LOVE THAT
STEVIE FROM SET'S CREEK IS NOW
IN YOUR ADS. DID YOU GET A
CHANCE TO MEET STEVIE? I HAVE
NOT. UNFORTUNATELY WITH ALL THE
TRAVEL RESTRICTIONS THAT I'VE
BEEN HAVING BEEN KIND OF
SEQUESTERED HERE IN SAN DIEGO.
BUT YOU KNOW, JUST JUDGING BY
HER PERSONALITY ON THE SHOW AND
AND IN THE LITTLE SNIPPETS
SHE'S DONE FOR INSTAGRAM AND
STUFF FOR US, I THINK SHE FITS
VERY WELL WITH THE BRAND. SHE
DOES. YOU GUYS ARE DOING A
GREAT JOB COULD TO YOUR
MARKETING TEAM REAL QUICK
BECAUSE OF HOW WILL YOU BE
WATCHING THE SUPER BOWL AND
YOUR AD THAT WE'LL BE AIRING?
WELL, I'VE GOT A PRETTY BIG
FAMILY BUNCH OF KIDS AND YOU
KNOW, WE'RE GONNA BE AT HOME
WITH A CUT WATERING HAND AND OR
OR MAYBE A FEW AND RELAXING AT
HOME AND TRYING TO STAY SAFE.
ALL RIGHT. IT'S SO GOOD TO SEE
YOU AND HAVE YOU ON OUR SHOW.
CONGRATS ON THIS HUGE