- Hello and welcome back
to our video editing for social series.
We know adding a bunch of transitions and animations
to your video project is fun,
but did you know,
with these features, a little goes a long way?
We're here to show you how to use these next-level features
to enhance and not confuse your video message.
(upbeat music)
I'm Tiana, a Product Marketing Manager for Canva Video.
In this episode,
we're getting into all things animations and transitions.
They're simple to use
and will take your video to the next level.
Let's get into it.
Now it's time for the super fun stuff,
our tips for creating content to impress
using animations and transitions.
Let's take a look at the tools in action
in this quick video.
(playful music)
(playful music continues)
It can be very tempting
to add a whole bunch of really cool features
and impressive effects to your design,
but that can often be quite distracting.
Instead, as with any visual design,
it's useful to keep the principles of graphic design in mind
to ensure you are supercharging your message
and not overwhelming your viewers.
Your message needs to be crystal clear
or your video won't have the impact you want it to.
It's over to video expert, Jess
to show us how you can achieve some amazing effects
while still keeping design principles in mind.
She'll explore some new tools
and show you how to be really intentional with your choices.
- Yes, as Tiana said,
because of the ease of use of these tools,
it's so easy to overdo it.
But what the experts know
and what I'm going to teach you today
is how to sprinkle just the right amount of magic
by internalizing two simple rules,
consistency and simplicity.
It's important to have intention with motion
because the viewer's eye
is guided by the moving elements on your composition.
You can effectively lead users to the right information
and with the right level of interest by being consistent
and intentional with the direction of your motion.
And remember to keep your video as simple as possible
to keep the message you wanna convey clear and precise.
So how do you know which animations to choose
for your project?
The easiest way to make sure your video is consistent
is to consider tone.
Is your video trying to be playful?
Is it trying to evoke an emotion?
If you're clear with whatever you're trying to save
with your design,
every single decision you make
will be informed by that message.
So in choosing the right elements to use and combine,
you become the filter.
Do these elements represent what the video is trying to say?
This also works in animation.
By choosing and combining the right animation presets,
you can help amplify the message
you're trying to communicate
or by asking yourself,
"Do these movements represent what I'm trying to say?"
This will help you understand how to choose them
with the attention to clarify, not confuse your message.
So let's look at how these animations convey tone
and have their own intrinsic personality.
How did this animation make you feel?
What did it remind you of?
How would you personify this animation?
Add your thoughts in the comments below.
You'll probably think of a person
who is fun and full of energy.
What about this next one?
How did this animation make you feel?
What did it remind you of?
How would you personify this animation?
Answers in the comments below.
You'll probably think of a person who is relaxed.
Let's do another one.
How did this animation make you feel?
What did it remind you of?
How would you personify this animation?
Pop your answers in the comments below.
This one is quite different.
You would probably think of a person who is assertive.
So I hope you agree,
it's important to choose the right animation
for your message.
Now let's look at how to apply these animations
to your video in Canva.
To animate any element on a page,
you can tap on an element or long press to select multiple.
On the bottom bar, scroll to animate.
Here we have a range of animations you can apply,
customized to the specific element.
You can also navigate the different pills
to find a specific style of animation you're after.
To keep in the fun theme of my brand,
I will apply the scrapbook animation.
If you tap on the animate button again,
you'll get more advanced settings
where you can choose to animate only on enter or exit
and other settings.
For my second page, I wanna mix it up a little bit
and make it look like a bunch of my brand stickers overlap
and cover the text.
Let me walk you through how I'll do this.
I'm going to duplicate the first page
and remove the animations from it
since I want it to look like a continuation
of the previous page.
Next, I'm going to tap on the plus button
and add a bunch of my brand's stickers.
Arrange them all over the screen and over the text.
Multi-select all the stickers by pressing one
and then selecting select multiple.
We don't want to animate our text in the background,
which is why we're doing it like this.
Navigate to animate and apply the scrapbook animation.
I'm going to play it back.
- [Spokesperson] Clementinie is 100%.
- Now it should feel the like stickers are coming in
to cover the text.
I'm going to shorten the timing of each of the scenes
so it feels snappier.
For the next page, I'm going to make the first text
"Clementinie is..." simple with a rise
since this isn't the core statement.
I'm going to add a scrapbook animation
to the core statement being "100% juice, 0% anything else."
This will emphasize that text in particular.
For my last page, I'm going to select the page
and tap the animate button.
Page animations animate everything on the page
as opposed to just single elements.
We have a wide range of animations here,
including our animation combinations,
which uses a range of animations that have been designed
by our motion designer experts.
But since I've only got one element on this page,
I'm going to add a simple breathe animation
as a nice lasting impression of the video.
You can add transitions between scenes
to seamlessly stitch your video together.
Try not to overuse transitions since it can be disorienting.
I'm going to add a transition to the second scene
so the juicy secret feels more like a reveal.
By tapping on the icon between the scenes,
I can preview different types of transitions.
I'm going to add a circle wipe so it feels like a reveal.
I'll tap on the transition again
to get more advanced settings
and change the direction of the circle wipe
so it emulates a reveal more accurately.
I'll also add a transition before the last scene
so there's a nice cut to the closing logo.
I quite like the color wipe and the best part is,
it looks like I've spent ages creating this transition.
Since the timing of my scenes have changed
and I've added another scene,
I need to just go in and quickly reposition my sound effects
and my voiceover
so it aligns again with the third scene.
I can do this by quickly holding down
and dragging the audio track
to be in line with the start of the third scene.
Now, I'm going to go and play the video back
to see how it feels.
- [Spokesperson] Clementinie is 100% juice
and 0% anything else.
- There's just one thing that feels off to me.
The voiceover is not in sync with the text.
This is where I'm actually going to go in
and use element timing
to time where the elements appear.
I'm going to tap on 100% juice
and tap on the more button in the floating toolbar
and scroll to show the timing.
I'm going to trim the element timeline
so it appears exactly where the voiceover says 100% juice.
I can expand the audio waveforms to reference them
or I can tap play to listen to it
and time the elements accordingly.
- [Spokesperson] Clementinie is 100% juice and--
- Now I'm going to do the same for 0% anything else.
- [Spokesperson] Clementinie is 100% juice
and 0% anything else.
- If you'd like to keep working on your Canva skills,
scan this QR code
or click the link in the episode description
to access a workbook of guided activities.
That brings us to the end of our episode
on animations and transitions.
Let us know in the comments below
which animation is your favorite.
My personal favorite is breathe.
Next's episode,
we're going to talk about sharing your content.
You've created an awesome video.
Now it's time to share it with the world
using Canva's content planner.
Subscribe so you don't miss out
when the next episode goes live.
See you there.