I assume that you already know how to teach programming but you want to know how to teach
programming online. I've discovered the best approach to this that'll not only allow you
to teach programming more effectively but these videos will automatically market themselves to
those who have been searching for programming help. The people who will be watching your
videos will be those who have actually searched for the language that you teach
but who haven't actually heard of you before. Well, now, they'll be learning from you.
Okay. First, we're going to talk strategy about teaching online. Then we're going to talk about
how to start your videos and then how to keep people's attention. I'll then teach
you the most efficient way to prepare your content. And then at the end of this episode,
I'm going to share a strategy about how you can get found or how more people can find your videos.
I make hundreds of educational videos every month on YouTube. This is my expertise and I help lots
of other educators do the same. In fact, many of them are doing extremely well financially.
Several of them are making 6 figures every month and we follow this exact strategy. So,
here's the strategy: People all around the world right now are searching for your
expertise. And what we do how we help them find you because they've never heard of you before,
we make videos that answer their questions when we put these questions on YouTube,
okay? So, people go and they do this search on Google or YouTube. They find your video
answering their question and they make eye contact with you as they watch that video.
And they learn to like you and admire you and they want to hire you. I've said that phrase before. It
rhymes and it's kind of catchy. But think about it for a minute. You've created a 10-minute video
and you put it on youtube and it answers someone's question.They're really appreciative that you've
answered their question. And they see you as the expert on that topic. Now, it doesn't take much
then for people to get to a point where they want to hire you. Maybe they subscribe and they watch
a couple more videos and then they've gone and checked out your website and they learn to see
what you offer. What I'm going to share with you now is the most important part of this episode.
It's how you do keyword research really, really easy. You don't want any of that complicated
stuff. Alright, take a look at this. This is the keyword magic tool. This is golden if you want
to find people and teach people who want to learn programming, okay? And notice this website SEMrush
they've got a lot of tools that you don't need only this one keyword magic tool. So, if I type in
programming then I come over here and I hit questions, I always turn on the questions button.
Then I come over here to advanced filters. I'm going to turn that minimum word count up to 8. So,
I want questions that have 8 words or more. Now, we chose a broad word programming. It's not even
a specific programming language and we're getting the word program in here. So, if I turn on exact
match, that'll fix that. Alright. Well, what is the best programming language to learn? I bet
you have an opinion about that. And people want to know your opinion so you can make an episode with
that title. Or another one instead of best. It's what's the easiest programming language to learn.
I mean you could start out an episode and say, "Well, really, the easiest programming
language to learn is this. But if you take a little bit extra work and you learn this one,
these are the benefits that it'll get you", right? You could lead people because of your experience.
Now, I don't know if this relates to the programming that you do or not but "What
are the 4 requirements of a linear programming problem?" That's really specific. And people want
to know. There there's a consistent 140 people that are searching for that every single month.
Alright, I don't know if Java is a cool programming language. I've heard of it. So, I'm
going to just type in Java. Alright. And I'm going to see what happens if I put in the word code as
well. "How to convert uml diagram to java code?" You probably know what that means and there's
a lot of people that are asking for that every single month. Now, all the different functions
and things and even coding strategy that you know you know all the lingo you know all the jargon,
you're going to want to put that in there. So, the people that are searching for these questions,
they want to learn this stuff, they should be learning it from you. Now, I want to talk
about the search volume. We actually don't want high search volume. Did you hear that right?
We don't want high search line. It's not that we don't want a lot of views. We actually do want a
lot of views. But going after the phrases that have high search volume have high competition,
okay? So, if you make a video that goes after a title that has high competition,
you post that video to YouTube and you're not going to get any views, right? It's going
to be crickets... It's going to be zero. And even if Steven Spielberg produced this video,
if no one sees that, YouTube's not going to promote it. But if you go after a phrase that has
lower competition... And I like to find phrases that have between 10 and 100 searches per month.
Even a phrase that's 10, I consider that gold. Now, here's why. In fact, let me pick one. Let
me scroll down. Okay. So, here's a lot of phrases that have a search volume of 10 each month. Now,
I don't know what this means: "How to create a log file in java code?" You probably know exactly
how to do that, okay? Somebody goes to Google and YouTube. 10 people each month and they're typing
in that exact question. Your video pops up because it's got that title. That's what they're searching
for. So, of course, they're going to click on it. They want to see what you have to say. They
watch your video all the way to the end because it's directly relevant to them, right? Well,
guess who's been watching this whole time? The YouTube algorithm sees this and says, "Wow,
this is a good video." Somebody did a search, we suggested this video and then it worked. We
got them to watch all the way to the end. And so, YouTube will suggest this video to more and more
viewers. More and more people who want to learn programming. So, it obviously goes beyond this
initial 10 that searched and found it. That's just how we got the YouTube algorithms attention. So,
do you see the power in this tool? There are 2 big things that I just showed you here. 1,
you'll never have to think of ideas for videos again. This tool will give you an
endless supply of questions to answer. And then 2, now you know how your videos become marketing
machines and how you're going to have built-in strategy. People are searching for you. Now,
all these people are going to find your videos and be learning from you. Now hold on just a minute.
I just noticed that you haven't subscribed yet. So, there's a red button. Go ahead and click
that red button and subscribe to this channel and then right next to it, there's a bell. Click that
button as well. That turns on alerts so that each time I upload a new episode, you'll get an email
from YouTube and you won't miss a thing. Once I have the titles selected, the list of videos that
I want to film and I'm ready to prepare the content, I use the same outline every time.
This is what the outline looks like. I've got my title. I can make notes about my intro if there's
anything I want to say specifically in the intro. I remind myself to give content hooks. Then I have
several bullet points where I can just put the talking points of things that I want to talk about
throughout the video. What I want to talk about first, second, third. I might end with a story.
And then I always have a very specific call to action whether I'm recommending the video that
they should watch next or the lead magnet, the free gift that they can get by clicking the link
below. Now, we already talked about your titles. Remember this is probably an 8 or a 9-word phrase.
That's what your title is. In your intro, you're basically reading the title to them and then
telling them why it's important so, "Hey, in this video, we're going to talk about this ___", long
sentence. "I've been doing this for years" or "This is really going to change your life",
right? So, something profound. Something that's a why of why they need to watch this 10-minute
episode. We're going to talk about the content hooks in a minute because we need to have the
content prepared first. One way that you can think about it is in time. Like I'm going to
spend a minute here then I'm going to spend a minute here. I'm going to share a story,
maybe that's 2 minutes. I've got another minute here, I've got another minute here. You'll know
the time as you go along. Now, when you prepare it this way, you don't want to memorize it
and on filming day try and remember all bullet points. Because guess what? You can pause. I'm
pausing a whole bunch while recording this video but I know that my editors will just edit out
those pauses. And what I have all my clients do is they do point number 1. They look at their notes
and then they come and they look into the camera and they deliver point number 1.
They might talk for 1 minute, 90 seconds. Maybe 2 minutes and then they finish point number 1.
Then they come back, they look at their notes. Oh, yeah. That's what I was going to talk about next.
Then they come back to the camera and they deliver point number 2.
They're not thinking about what point number 3 is. In fact, we want them to intentionally pause
after they're done talking about point number 2. They come back to their notes they look at point
number 3 and they think, "Oh, yeah. That's what I was going to talk about next." They look at the
lens of the camera and they deliver point 3. This is the best way to prepare your content because
(1), it's simple. You're not writing out a lengthy script that might take you a couple of hours
to prepare for one video. Now, you can just bullet point the talking points in maybe 5 minutes,
maybe 10 minutes and that episode is prepared. And you can take the burden off your shoulders of
having to memorize all this content because you've just got memory joggers. I'm going to talk about
this first then I'm going to talk about this second. And you're going to pause between each
one. When you start your episode, all you need to do is 2 things, okay? You need to say what the
video is about and then tell them why they should watch. So, when you do keyword research, you find
that phrase, that question that people are asking. So, it's really as simple as that. If the title
of my video was how to invest in real estate with no money, this is how I would start it.
"Welcome back. In this video, I'm going to teach you how to invest in real estate with no money.
I've done it dozens of times. I figured out the best strategy that has the least risk with the
highest profits and I'm going to teach you my strategy in this episode. Or if the title of
your video was how to get your kids to listen without yelling, I might say, "Welcome back. In
this video, I'm going to teach you how to get your kids to listen without yelling. Because sometimes,
that's all we can do is just yell and it seems to like escalate, escalate, escalate. We yell and
finally they listen. Well now, I'm going to teach you how you can get them to listen the first time
so you never have to get to that point." After you've done your intro and the little opener has
played, your little branding piece that's 6 or 8 seconds long then comes the content and you want
to start out your content with content hooks. So, I want to demonstrate how not to do it and then a
better way to do it. So, on the outline here, I'm going to just demonstrate with this title "How to
get rid of strep throat without antibiotics". Now, Doreen Speckman, she's the expert on this topic.
She taught it to me. I've used the remedy many times. So, I'm going to pretend that that's my
expertise, okay? And here's my outline. You notice I've got 3 words or 1 word or 2 words, okay?
Very simple outline. I've got 6 different points that I'm going to cover in the video. First, let
me demonstrate how not to do the content hooks. "Alright, as we dive into this topic of how to get
rid of strep throat without antibiotics, really, you just need 3 ingredients. If you go grab some
garlic, some cayenne pepper, and some raw honey and you mix that together, you take that it; will
wipe out your strep throat." I just gave away the whole episode, right? Why are people going to need
to watch longer? Or maybe they don't believe me. Maybe they think, "Oh, that sounds too good to be
true, let me go find a better video." Or maybe they do believe me and they go leave to see if
they have those ingredients in their kitchen. Who knows? But they're certainly not going to stick
around for the full episode. So, here is a second attempt and I'm going to set some content hooks
that create curiosity. "Alright as we dive into this topic of how to get rid of strep
throat without antibiotics. First, we're going to talk about why not antibiotics. And there's some
good reasons why you might want to consider an alternative. Then there are 3 ingredients. We're
going to talk about each one and how each one is a natural antibacterial and a natural antiviral.
It's amazing stuff. Then we're going to go to the kitchen. I'm going to show you how to prepare this
and how to take it dosage and whatnot. And then I'm going to wrap up with a story. My son when
he was really young, he had a high fever,, he had strep throat and we used this remedy. He
also experienced a side effect that you're going to want to know about because you're probably
going to experience this side effect as well. Alright, let's dive in. Now, let's talk about
the end of the video. You want to have a call to action if you want your channel to be profitable,
right? If you want to make revenue or you want to have customers or clients, you need to ask them
to do something. But it's actually easier than you might think. You don't have to sell them anything
at this video which which would kind of be a weird one it's an educational video, right? You're
giving away information for free and then at the end you're trying to sell them something. Nope. We
don't have to worry about that. Give them a free gift, okay? So, you might say something like this,
"Hey, Nnw that you've learned how to do a, b, and c, I want to give you a free copy of my book. I go
way more in-depth on this topic. And if you click the link below and you just cover the shipping
costs, I'll send you the book for free." That type of a call to action or that type of a lead magnet,
the gift that you give away is called a lead magnet because it attracts leads. That can be
really effective because in order for them to pay the shipping costs, they need to give you their
name, their phone number, their address, their email. And they're paying a few dollars so you
know that they're committed so it's a high quality lead and you get a lot more of their contact
information. As a heads up the lead magnet that I'm going to give away to you for watching this
episode is my Influencer Almanac. It's a digital piece that has a lot of valuable information in
there but there's no cost at all. You just get it for free because I don't have to ship it out to
you. I can just email you the link. Another thing that I want to talk about about call to action is
engagement. You can ask people to do things like, "Hey, remember to subscribe." Did you notice how
i asked you to subscribe earlier in the episode? I was over there sitting on the stairs. Most people
who wait to the end of the video and their call to action is that but what that does is it tells
people to leave. It says, "You know what? I'm all done. You can be all done with YouTube. See you
later/see you tomorrow." You actually don't want to give any signals like that. So, at the end of
your videos, you either have a call to action to a lead magnet where if they are going to leave
they're going to your website. Or you have a call to action that leads them to the next video that
you recommend that they watch. So, you might say something like this: "Hey, now that you've
learned a, b, and c in this video, if you want to learn x, y, and z, go watch this video next." You
can point to it you can tell them the title of the video. But that way they're not ending their
YouTube session. They're actually continuing and going and watching another video that you
recommend to them. I typically will recommend that we do 5 episodes that link to a lead magnet. So,
the call to action is to go to a lead magnet. The other 15 would link to those 5 videos.
So, it'd be, "Hey, if you've learned a, b, and c, you need to go watch this video next to learn x,
y, and z." And then at that video the call to action is the lead magnet. Now that you've had a
glimpse of this strategy, I want you to understand it completely. I've created another episode. It's
called "How to get 1000 subscribers on Youtube in a day". Go ahead and click here or up there.