Success in marketing, and selling digital products
hinges on two key factors: traffic and conversion.
While earning traffic is challenging, it's
also crucial to focus on converting traffic into customers.
Neglecting conversion is like using a leaky bucket to fetch water.
Ultimately causing your business to wither away.
Your sales page plays a pivotal role in converting visitors into customers.
So in this video, we're going to show you exactly how to build an incredible one.
I'm Aaron Morin from Thinkific,
the best tool to help you start and grow your digital education business.
We're going to reveal the secrets to crafting an exceptional sales page
for your digital product.
Then we're going to walk you through
how you can easily set up your sales page in Thinkific.
But let's not charge ahead just yet.
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Okay, let's get into it.
A sales page is a standalone page
that not only describes your course, but more importantly, sells it.
It's the link that you send your audience when you're launching your product.
And it's what hooks them in to buy.
Designing the perfect sales page for your online course
or digital community can initially seem overwhelming.
But let's simplify it.
Imagine an inverted triangle, start broad with captivating content,
then funnel down to clear course specifics.
Your aim is to motivate quick
action takers while giving detail lovers reasons to buy.
The sales page’s sole mission is to sell your course,
so skip any distractions like newsletter sign ups or ads.
Okay.
The first thing you want on your sales page is a compelling headline.
Kick off with a compelling line that grabs potential students’ attention.
It should be clear, relevant, and convey the key benefits of your course,
connecting emotionally and sparking curiosity about the rest of the course.
Next, you want engaging imagery across your whole sales page.
Use powerful visuals to underscore your message.
High quality images help
prospective students visualize the transformative impact of your course,
making your offer more tangible.
Next, an opening story.
Use an engaging story to connect with your audience.
Try the PAS framework: Problem.
Amplify, Solution.
Begin with the problem your audience faces.
Amplify the consequences of not solving it.
Then share a resonating story that presents your course as the solution.
Next, use bullet points to outline
future transformations the students will experience post course.
By showcasing the skills they'll gain and the career advancement potential,
you're emphasizing the value and practical benefits of your course.
Next,
delve deeper into your course’s structure, the lessons
included, and the milestones students can expect to reach.
It's important to showcase how your course will deliver on the promised benefits
rather than getting bogged down in less essential details
like the number of videos you have in your course.
Next, we want to talk about bonuses.
If your course comes with any bonuses, make sure to highlight them.
Bonuses can elevate your perceived value of your course
and enrich the students learning experience.
Then you want to include testimonials to establish credibility.
Previous students experiences can serve as powerful social proof,
adding authenticity and increasing prospective students’ trust.
Then, an FAQ section can also be very valuable.
It preemptively addresses common objections or questions
providing reassurance and eliminating barriers to purchasing.
Be upfront about your pricing
and if there are different tiers, explain which each one offers.
This section should also include a strong and compelling CTA or call to action,
prompting immediate action with urgency or exclusivity.
Finally, you want to consider
adding a risk reversal strategy such as a satisfaction guarantee.
This shows that your confidence in your course’s effectiveness
and reduces the perceived risk for prospective students.
Keep in mind that each element of your sales page
should collectively guide your prospective students
toward the ultimate goal: enrolling in your course.
The journey from inspiring content to essential specifics is about building
trust, demonstrating value,
and facilitating an easy decision for them to join your course.
Now that we've got the best practices down, let's head over to Thinkific
and start creating your sales page.
From your admin dashboard, go to “manage learning content”,
then select courses, then choose the course you want to edit,
click “build landing page” at the top-right.
And there you are.
Right in site builder.
In site builder, you can easily edit each section.
For instance, customize your banner...
headings...
background colour...
include a video and so much more.
Don't forget to take advantage of the automatically added curriculum
smart section which populates all the chapters and lessons in your course.
Another way
to customize your landing page is by adjusting the theme colors and fonts.
This will give your page a unique look and feel that matches your branding.
To customize your theme colors and fonts, head over to theme settings
and start making changes.
Don't forget about your header and footer.
These elements appear on all pages of your site, including your course sales pages.
Lastly, if you
already have an existing website outside of Thinkific,
that's okay, you can easily integrate it with your Thinkific site, and vice versa.
We have a whole article on how to do this.
And it includes tips and guidance on integrating two sites seamlessly.
And there you have it.
You're now equipped with the knowledge and tools to build your core
sales page.
And that's
how you craft a compelling sales page that converts.
Keep your page focused on the solution your course provides,
and you'll see your audience engage more and more.
Are you ready to unleash your unique genius?
You can sign up for Thinkific for free today to get started.
And don't forget to like, comment and subscribe to our channel for more
tips and guides like this one.