If you're a creator here on YouTube
and you want your channel to grow,
you want to increase your subscriber base,
well today I'm going to outline for you guys what foundation
you really need to set for a successful YouTube channel.
And then four different strategies
you need to build upon that foundation to really make
your channel grow to where you want to go.
That's coming up.
Hey guys.
My name is Tim Schmoyer.
And it's Thursday, which means it's time
to do some YouTube Q&A with you guys.
I got a question from a patron of this channel,
someone who's supporting it over at patreon.com/videocreators.
Those people get higher priority access
to me answering their questions here in this video.
And they also help make these videos
possible in the first place.
So will you check it out with the link and description
in that text below.
And you can find out more about how all of that works.
But here's a question from one patron
who is supporting this channel.
Jibrizy Taylor wrote and asked this. "I'm a magician
and I'm having a hard time spreading my magic.
Any tip on how I could mark my content?
Thanks for the awesome videos, Tim.
Keep it up."
Good question, Jibrizy.
And thank you for supporting this channel and my content
here.
Love it.
So first of all, yes there are a lot of different things
you can and should be doing to promote your channel.
There's a couple things you need to think through first
to really set the foundation of a successful channel.
And the first one is, who is my target audience?
And I don't just mean like, hey, I'm targeting gamers.
Or, hey I'm targeting people who like magic.
You have to make it really, really specific.
So start with like a high level like, hey, I
am targeting magicians.
And then like drill down at least three levels.
So is it magicians who are like hobby magicians?
Are these professional magicians?
Are these people who enjoy watching magic?
Is it street magic?
Is it like card tricks?
Really make a specific.
Who are the people that you are targeting?
And then once you've figured that out, then the next thing
you need to really lay the foundation is answer
this question, why should they care?
That's really called a value proposition.
What value do you propose to bring to your target audience
over and over and over again in every video that you do?
And it can't be something super generic like,
well I just plan to bring them cool videos.
All right.
Well that's nice.
You got to make it specific.
So are you training them?
Are you teaching them?
Are you entertaining people?
You can't do everything.
And you can't be everything to all people.
So having a very specific target audience,
and then also a value proposition
of what you are delivering it to that target audience
is very, very, very important.
Once you figure those two things out as a foundation,
then you need to integrate that into everything
on your channel, including the branding, the header
image, your channel trailer, every video that you do,
the playlist, the sections that are displayed
on your channel, your about page.
Everything needs to revolve around making someone who's
in your target audience feel like, yes.
This is the place for me.
This is the channel I've been looking for.
And then using your value proposition
to quickly draw them in so that they
want to become subscribers.
So that's the foundation.
And then on that foundation, you need
to build four separate strategies
to really help your channel grow.
And the first one is your channel strategy.
And that answers the question, how
does your channel present itself to a viewer?
So if someone finds you in search results and they
get to one of your videos.
They're like, OK.
This is interesting.
They go to your channel.
Check out some more about you.
What is being presented there?
How does all that content and information really draw them
in to want to become, not just a subscriber,
but an active part of your community.
Once you have your channel all set up, ready to go.
And it's like perfectly optimized.
You really draw people in.
Then you need to start working on your second strategy, which
is your search and discovery strategy.
And that answers the question, how
are people going to find your channel in the first place?
There's a lot of different things
that could go under this, but just
making a really great channel all by itself
doesn't do much if people can't find it, right?
So you need to have a strategy to know like, how are you
going to get people to find your channel in the first place?
And then the third strategy is the audience development
strategy.
And that answers the question, how
do you intend to capture viewer's interest?
And then turn that passive viewer
into an integrated integral part of your channel's community.
Because no YouTube channel is really
going to grow and be what you want it to be if people come.
Watch one of your videos.
Maybe they even subscribe but they don't actively
watch your videos as they're coming through the subscription
feed.
You really need to have a plan and a strategy for how you're
going to take those viewers and make the engage the viewers.
And then number four, you need a video content strategy,
which ultimately is kind of like,
more like an umbrella over all of these strategies.
And that answers the question, how
do you plan to execute all of these aforementioned strategies
in your actual video content?
Because just making videos here and there
that you think are cool, like, that's fun for you maybe.
But it's really difficult to grow an audience, even if it's
around something as awesome as magic,
if you don't have a great foundation
and you don't have these four strategies
in place for your channel.
The next question is, Tim how do I even
start building on these and digging into each of these?
Well one, I'll put a link the description text
below this video here on YouTube that'll go to an article
I wrote on New Media Rockstars that kind of goes a little bit
more into each of these video strategies and what they mean
and what you can start thinking through about each of them.
And that'll get you started heading in the right direction,
but I'll also put a link down there to my book,
"30 days to a Better YouTube Channel
a Practical Guide for Creating a Highly Subscribable Channel."
And what that does, is it goes through step by step,
day by day holding your hand and walking you through,
look this is how this works.
Answer these questions.
The audience, target audience, the value proposition,
and how you start integrating that in your channel.
Those are the first three days of the book.
And those are actually completely for free.
Just go to the page to get the book.
You can just download those three days or free.
And just get started with that.
And I know that will really help you
get started and going in the right direction
with your channel.
Each day in the book includes three things.
One, it includes a teaching.
Something you need to know.
Two, it gives you a task.
Something that you need to do that's
based on that teaching on your channel.
And then three, gives you links to further resources.
And help you really dig in deep to the topic and the task
at hand.
And if you go through it every day for 30 days, by the end,
your channel will be like one of the top,
most optimized channels on YouTube
for taking viewers, converting them into subscribers,
and then taking those subscribers to converting them
to a passionate, loyal community around your channel.
It's a system that I've implemented here
on video creators.
I took this channel from zero to 10,000 subscribers
in 12 months.
And many clients and other creators
that I've worked with also they've
done way better than me with this system.
It's not just me, Tim Schmoyer.
Something that I get to do.
This is a system that works for everybody regardless if you're
doing magic, woodworking, gaming videos, family vlogs, anything.
This system just works.
The link is in the description text
below if you want to go check out that book
and learn some more about it.
But in the meantime, I would love
to hear from the rest of you guys
in the comments below about what tips and advice do
you guys have, maybe based on this.
Maybe not.
That would really help someone really
start to grow their YouTube channel.
Specifically around the niche of magic.
And if you're currently trying to figure out
how to grow your channel also, read the comments down there.
There's a lot of really smart, awesome people
that hang out here at video creators.
I really love all of them.
And they have always leaving really good, helpful feedback.
So go down there and read what they are leaving as well.
And if this is your first time here,
I'd love to have you subscribe.
Every Thursday I take a question that one of you guys is asking
and I do my best to answer it here in one of these videos.
Just to help you guys out.
On Tuesdays, we take a look at the updates
that are happening here in the video industry in general
but specifically here on YouTube and the updates
that they're always rolling out, like every week.
On Wednesdays, I give you guys some YouTube tips, ideas,
suggestions, advice.
And then Thursday is YouTube Q&A.
And I do all this because I really
believe a lot of you guys have messages they can really
help people and change their lives even.
If those people could just find you and hear what
you have to say here on YouTube.
So thank you for letting me be a part of helping you guys grow
your audiences and your channels here on YouTube.
Subscribe.
And I'll see guys again next week.
Bye.